INDUCTION TASK – CONSILIUM

Group - 33 [ Set - 3 ]
CASE - 1. Future Strategy for Hero MotoCorp

CASE - 2. (A) Strategy for ICE-CREAM in Kashipur

(B) Estimate of Monthly Data Usage (GB) in 2020 in Uttrakhand

CASE - 3 SWOT Analysis of Hector Beverages

 Hero MotoCorp
Vision for Next Decade

Market Leadership : Be the future of mobility

● Invest on R&D, Alternate Mobility Solutions, Network Expansion, Brand building across the globe

● Can strike a deal with other two wheeler brands for sustainable growth.
(like TVS with BMW, Bajaj with KTM & Triumph)

● Can set up Emerging Mobility Units. These unit will work to identify new opportunities and can also
work with startups for futuristic vehicle outlay

● Develop multi-pronged approach for electric mobility. As India is still at the nascent stage of mass
scale electric mobility journey, HERO should try to get the benefit of first entry.
New Offerings:

1.Investing in the IoT enabled Scooters

Target Audience-
● The working class of metropolitan cities like Bangalore, Delhi, Mumbai. With this Hero can enter a
new market competing with the likes of Uber, Ola, Rapido.
● Delivery giants like Zomato, Big Basket amongst others who are looking for technologically
advanced vehicles to ensure the safety of their goods and drivers.

1.Investing in Drones
Target audience-
● Wedding planning industry
● It can target the food delivery company as the need for contactless delivery rise in the wake of the
pandemic
A) Suggested strategy to expand the business for Ice cream parlour Deciding potential
locations factors:
Strategy number 1:
Collaborate with municipality parks: Set up the parlour besides the park, and
 Tourism
also take responsibility of maintaining the park.
 Similar climatic
condition
Strategy number 2:
 Location near
Collaborate with schools and colleges: Set up the parlour besides the schools
business
and colleges, and sponsor education of certain number of students.
 Children school

Consumer behaviour: Logistics: Legal compliance:

Five Cs:
 Consumer
 Flavour of ice-creams  Cold stone  The Food Safety and
 Company
favoured by  refrigerator Standards Authority of
Competitor
consumers  consistency of India (FSSAI) licence
 Collaborators
 Maintaining electricity (Back  Fire licence
 Context (Environment)
consistency in flavour, up  Municipal authority
 Skilled man-power
quality and quantity. indispensable) licence
viability Family
 Size,  Investment and  Good and service
Restaurants
 price, area to open the certificate
 Brand parlour
B) Estimation of the monthly data usage (GB) in 2020 in Uttarakhand

Approach: Assumption:
 Population of Uttarakhand: (1,245,623 crores)  Internet penetration in Uttarakhand
 Population of Urban: 30% (source:Wikipedia)
has been taken below the the avg
 Population of Rural: 70%(source:Wikipedia)
total Indian penetration
 Population distribution:  In 2020, Due to pandemic there were
0 to 20 years (25%) (source:Wikipedia)
more consumption by 0 to 20 year
 21 to 60 years (60%) (source:Wikipedia
population
 Greater than 60 years (15%) (source:Wikipedia  Average per day data consumption
 Internet penetration in India (50%) (source: statista)
has been taken below the avg total
 Average per day data consumption of Indians (0.45 GB) (source: statista)
consumption of Indian population
 Literacy rate: 78.82% (source:Wikipedia)
per day
 Estimation calculation of average monthly data consumption in Uttarakhand (year 2020)
Total Population of Uttarakhand   1,245,623.00   Urban Rural
  Percentage Numbers   Percentage Numbers percentage numbers
Urban population 30% 373686.9

Rural population 70% 871,936.10 Internet users in 217,984.0

Uttarakhand 40% 149474.76 25% 3
  Urban(30%) Rural (70%) Total   Urban Rural Total
percenta Internet users by percenta
Demographic distribution Percentage Numbers percentage numbers ge numbers demographic Percentage Numbers percentage numbers ge numbers

217,984. 311,405. 22,966.1

0 to 20 years 7.50% 93,421.73 17.50% 03 25% 75 0 to 20 years 3.00% 2,802.65 4.38% 9,536.80 7.4% 7

523,161. 747,373. 54,931.9 132,285.

21 to 60 years 18.00% 224,212.14 42.00% 66 60% 80 21 to 60 years 7.20% 16,143.27 10.50% 7 17.7% 16

130,790. 186,843.
greater than 60 years 4.50% 56,053.04 10.50% 42 15% 45 greater than 60 years 1.80% 1,008.95 2.63% 3,433.25 4.4% 8,267.82

871,936. 67,902.0 163,519.

    373,686.90   10         19,954.88   2   16
All data in GB
Average per day internet usage Urban Rural Total
per demographics per day usage Numbers per day usage numbers numbers

0 to 20 years 0.35 980.93 0.25 2,384.20 3,365.13

21 to 60 years 0.45 7,264.47 0.3 16,479.59 23,744.07

greater than 60 years 0.15 151.34 0.05 171.66 323.01

    8,396.74   19,035.45 27,432.20

Total monthly usage of Uttrakhand(30 days) 822,965.99

SWOT Analysis of Hector Beverages
•One of the biggest advantage that Hector Beverages has is it’s an Indian brand as India government is promoting local brand and
encouraging people to use local products.
•Through its brand paperboat Hector Beverage is an household name in india which will act like and booster when they enter the
FMCG market.
•But entering a market like FMCG has some global giants in it Hector beverage needs some big investments and backing from its
investors.
•Also they have a workforce which is not experienced in the market they want to enter therefore recruiting some experienced
managers will be a great solution.
•Looking at the opportunities/support that Indian government is showing towards home grown brands is a great opportunity for
hector beverages to enter the FMCG market of india
• Local Indian snacks like chikki, aam papad and coconut water with an attached brand name of PaperBoat will definitely attract
people in tier 2 and tier 3 cities in India.
•And along with these new products the portfolio of hector beverages will expand and will increase its market share in Indian
market.
•Entering into a marketplace filled with giants like Pepsico, Nestle, P&G will invite constant fierce competition therefore exploring
the market and complying with the strict rules and regulation by the Govt before entering is a must for Hector beverages.
Chetan Chaurasia Paritosh Trivedi
Yerra Vishwanath Puneet Tewari
Kailash Mulchandani Aryan Dhouni