FASHION ORIENTATION

OBJECTIVE

 To develop an
understanding of
Fashion as a design
activity .
OBJECTIVE

 To develop an
understanding of
Fashion as a socio
cultural Phenomenon.
OBJECTIVE

 To understand the
relevance of Fashion
as a business activity
FASHION + DESIGN
Fashion: Design :
Noun-A plan or drawing produced to show the look and
Noun- A popular trend, esp. in function or workings of a building, garment, or other object
styles of dress, ornament, or before it is built or made.
Verb- Decide upon the look and functioning of (a building,
behavior. garment, or other object), typically by making a detailed
drawing of it.

Synonyms
Verb- Make into a particular form. noun.  plan - intention - scheme - draft - project - purpose
verb. plan - project - scheme - intend - draw – sketch
FASHION + DESIGN
Fashion: Design :
example-
Example-
Terminologies
 Clothing : Fiber and textile material worn on
the body.
 Garment : An article of clothing.
 Apparel : Something that covers or adorns
especially outer garment or clothing.
 Costume : the distinctive style of dress of a
particular people, class, or period. A costume
can be a particular style of clothing worn to
portray the wearer as a character or type of
character other than their regular persona at a
social event such as a masquerade, a fancy
dress party or in a theatre performance
Terminologies
 Clothing : Fiber and textile material worn on
the body.
 Garment : An article of clothing.
 Apparel : Something that covers or adorns
especially outer garment or clothing.
 Costume : the distinctive style of dress of a
particular people, class, or period. A costume
can be a particular style of clothing worn to
portray the wearer as a character or type of
character other than their regular persona at a
social event such as a masquerade, a fancy
dress party or in a theatre performance
Terminologies

 Clothing : Fiber and

textile material worn on
the body.
 Example:
Terminologies

 Garment : An article of
clothing.
 Example:
Terminologies

 Apparel : Something
that covers or adorns
especially outer
garment or clothing.
 Example:
Terminologies
 Mode : Fashion or style in
manners, dress etc.
 Vogue: something in
fashion, as at a particular
time.
 Trend : style or vogue.
general tendency or
direction. fashion; mode
ORIGIN Of Clothing
 The earliest pictorial records of dressing are found in
prehistoric cave paintings from the old stone age,
prehistoric cave paintings from the old stone age, some
30,000 years ago.
 According to archaeologists and anthropologists, the
earliest clothing probably consisted of fur, leather,
leaves or grass, draped, wrapped or tied around the body.
 Inference drawn - is that people wore clothes, similar to
draped skirts, cut & sewn trousers, and a cape like
garment, probably made from skins.
 The oldest textile materials yet discovered are from 7 th
millennium B.C. knotted, twined and needle made.
 Earliest woven samples found are from 12Earliest
woven samples found are from 12ththCentury Century
AD..
MOTIVATION For Clothing
Clothing was worn :
 For protection.
 For decoration.
 Out of modesty.
 To denote status
Out of the four decoration is generally acknowledged
to be primary. There are cultures in which clothing
does not exist, there are no cultures in which some
form of decoration does not exist.
So, probably clothing may have grown out of this
decoration of self, and protection, modesty and status
may have been important motivations for elaboration
and development of complex dress forms.
FUNCTIONS for Clothing
 Designation of status
 Designation of gender differences.
 Designation of age.
 Identification of group membership.
 Means of communication.
 Enhancement of attractiveness.
 Used for ceremonial purposes.
 Form of adornment and an expression of
personal taste or style.
 Enhance safety during hazardous activities such
as hiking and cooking, by providing a barrier
between the skin and the environment
Defining FASHION

 Fashion is a reflection of the

social, political, economic and
artistic forces at any given time.
 Fashion is Mass acceptance
 Fashion is always changing
 It has the power to transform an
image and make a social
statement.
Factors Influencing Fashion

 Environmental Factors
 Cultural Factors
 Social Factors
 Economical Factors
 Political Factors
 Technological Factors
 Customs & Traditions
 Religion
 Class Strata
 Sports
 Music
 Designers