BRAND STUDY

Stylish and simple, the Valentino

logo possesses the timeless elegance
characteristic of the brand itself.
As the design is not loaded with
details The name of the brand
features a serif type with classic
proportions.
The combination of bold and thin
strokes adds an elegant touch.
Typically, the wordmark is used on its
own, but it can also be combined
with the “V” symbol, which is placed
above.

NAME: SRUSHTI CHAWARE

BID SEM-4
•The story begins with valentino garavani, who started his
fashion career at a young age as an apprentice for local
designers. valentino, in full valentino clemente ludovico
garavani, (born May 11, 1932, voghera, Italy), Italian
fashion designer known for garments in his trademark
“valentino red” (rosso valentino) and whose style was
described as jet-set chic.

•The maison valentino was founded in 1960 by valentino

garavani and giancarlo giammetti. valentino is a
protagonist of international fashion, and from 2008 until
2016, has gone through an impactful creative evolution.

•The maison valentino plays a major role in the luxury

division through tradition and innovation, a necessary
combination for a creative industry that generates the
sense of beauty.

•valentino is amongst the leaders of international fashion

to believe in the elevated added value that derives from a
global vision of style, developed through collections of
haute couture, prêt-à-porter, valentino garavani
accessories, eyewear and fragrances licensed in
partnership with L'Oréal.
Concept of brand
extension

NAME: SRUSHTI CHAWARE

BID SEM-4
 SWOT STUDY
Strengths
• Brand equity
• Italian jewelry
• Provide custom pleces
• Not overly distributed
Opportunities
• Growth in revenue
• Future growth in collection
• Expansion of client base
Market sector diagram
Weaknesses
• Decision maker are not young
• Brand architecture is
complicated
• Weak online presence
• Big investment
Threats
• Counterfeits
• Business is affected by recession
• High competition
NAME: SRUSHTI CHAWARE
BID SEM-4
 With regards to Valentino’s pricing strategy, it can be
concluded that two main methods of pricing are employed:
cost-based pricing and competition-based pricing

NAME: SRUSHTI CHAWARE

BID SEM-4
Brand pyramid Competitors
Valentino is available in over 90 countries, in 160 directly
operated stores and featuring in 160 concessions worldwide.
Valentino offers a wide product range across several product
lines displayed in the brand pyramid.
Apparel, leather goods, shoes, accessories, jewellery,
fragrances, eyewear, scarfs, furs.

NAME: SRUSHTI CHAWARE

BID SEM-4