PRINTED

MEDIA

ELECTRONI CLASSIFICATIO
MASS MEDIA
C MEDIA N OF MEDIA

SOCIAL
MEDIA
CODES
-are systems of signs, which
create, meaning. It is
divided into two categories
—technical and symbolic.
TECHNICAL CODES
-are all the ways in which equipment is used to tell the story
in a media text.
EXAMPLE: the camera work in a film.

SYMBOLIC CODES
-show what is beneath the surface of what we see.
EXAMPLE: a character’s actions show you how the
character is feeling.

NOTE:
Some codes fit both categories--music is both technical and
symbolic.
CONVENTIONS
-are the generally accepted
ways of doing something. It
is genre specific.
 HOW CODES AND CONVENTIONS APPLY IN
MEDIA
Codes and conventions are used together in any study of
genre-it is not enough to discuss a technical code used such as
camera work, without saying how it is conventionally used in
a genre.

EXAMPLE:
The technical code of lighting is used in some way in all film
genres. It is convention of the horror genre that side and
back lighting is used to create mystery and suspense-an
integral part of any horror movie.
MESSAGE
is a communication sent by
the media to its audience.
What do you think will
happen if the media was
not able to give messages to
its audience properly?
IDENTIFICATION:
1. are systems of signs, which create, meaning.
2. are all the ways in which equipment is used to
tell the story in a media text.
3. show what is beneath the surface of what we
see.
4. are the generally accepted ways of doing
something.
5. is a communication sent by the media to its
audience.
AUDIENCE
Is a group of people who
participate in a show or
encounter in a work of art.
(listeners, players, fans)
PRODUCERS
Plans and coordinates various
aspects of film production, such
as selecting script, coordinating
writing, directing and editing,
and arranging financing.
SPONSORS
Refers to a person,
company or organization
with some sort or
responsibility for an event,
activity or person.