Lesson 14:The Cliente

le and Audiences in C
ommunication
Group 9-HumSS 1101
Opening Prayer
We honor,glorify and praise your name our Lord. We
humbly beh your mercy from our short coming. Purify
us with your Divine Spirit grant us the deisre to be of a
service to community through counseling, social work
and mass communication.

Advocacy of Applied Social Science for the benifits of

others and for our soul.

All these we ask in Jesus name,Amen.

Energizer
Opening Video
Opening Quiz
1. What characteristic is an important
consideration in communication particularly
on graphics and photos?
A. Race and ethicity
B. Primary Language
C. Informatiin sources
D. Job type
2. When a community is the event of
communication, the message has to be
responsive to the need and the channel has
to be appropriate?
A. The group and organization as client of
communication
B. The community as client of
communication
C. Code of ethics of communication and
journalists
D. None of the above
3. Which of that following not characteristics
of cliente and audinces of communication
A. Primary language
B. SECONDARY LANGUAGE
C.Job type
D. Health status
4. What characteristics of cliente and
audinces of communication that can affect
the communication format or distribution?
A. Secondary language
B. Job type
C. AGE RANGE
D. Health status
5. Which of the following defined the message
is has/have to be responsive to the need and
the channel has to be appropriate, and the
subject to be communicated has to be relevant
to he community
A. The community as clientely communication
B. The group and organization as clientele of
communication
C. The individual as clientele of communication
D. All of the above
6. What characteristics can be considered
if the message is to be effective?
A. PRIMARY LANGUAGE
B. Health status
C. Secondary language
Dm race and ethnicit
7. What is social position?
A. IS THE STATUS THAT A PERSON ENJOYS IN A
COMMUNICATION CONTEXT
B. Is an important consideration in
communication particularly in deciding on
graphics and photos
C. Suggest the reading skills and healthy literacy
and the ability to engage with more complex
topics
D. May be a president or a leader middle
manager, a colleague of co- equal or a subordivals
in an organization
8. What is the best describe the
format and distribution of the
communication materials and also the
medium they trust
A. Job type
B. Social position
C. Information source
D. Age range
9. It indicates people's disposition to listening
and responding and tge ability to make
meaning out of the communicated material.
A. Secondary language
B. HEALTH STATUS
C. Age range
D. Job type
10. What is the difference between social position
and age range?
A. Social position that can affect choice of
communication format or distribution while the age
range is the status that aperson enjoysbin a
communication context.
B. SOCIAL POSITION IS THE STATUS THAT A PERSON
ENJOYS INI A COMMUNICATION CONTEXT WHILE
THE AGE RANGE THAT CAN AFFECT CHOICE OF
COMMUNICATION FORMAT OR DISTRIBUTION
C. None of the above
D. Both A and B are correct
Answer keys

1. A 6. A
2. B 7. A
3. D 8. D
4. D 9. B
5. A 10. B
Lecture Proper

The Clientele and

Audiences in
Communication
Characteristics of Clientele a
nd Audiences of Communication

• Social Position-may be a President or a leader

,middle manager, a colleague or co-equal or a
subordinate in an organization of community.
• Education level-ability to engage with more c
omplex topics-new and even unfamiliar.
• Age range-may be relevant tobpeople of all b
ut the age of the audience may affect the com
munication format of distribution channels.
Characteristics of Clientele a
nd Audiences of Communication
• Race and ethnicity- design the graphics and photos
in the communication materials to reflect the
demographics of the intended audiences.
• Primary language- use the appropriate language of
the target audiences.
• Health status- important that the materials are
more personal and relevant to specific health
conditions or issues.
• Job type- disseminating the material through an
internetsite or email messages may not be effective
to the people without an access on it.
Characteristics of Clientele a
nd Audiences of Communication

• Information sources-the medium use in

disseminating information is also an
factor.
The Individual as Cliente
le of Communication
• As an individual, you want to be the first t
o know about all matters that pertain you.
Your company may be about to retrench y
ou or to promotw you and the anxiety that
comes with not having direct communicati
on may be high.
The Group and Organization a
s Clientele of Communication

• Groups and Organization tend to have co

mmunication needs that are specific to th
em
• May be identified as family, friends, migr
ant organizations, legal team, media, and
the Philippine Government
The Community as Clientel
e of Communication

• The message/s has/have to be responsive

to the need and the channel has to be ap
propriate, and the subject to be communi
cated has to be relevant to the communit
y.
Recommendations
• We recommended that in every dissemin
ation of information,the person/group sh
ould comply on the characteristics of clie
ntele and audiences to have more effectiv
e outcome.
Conclusions
• We conclude that with the enlisted char
acteristics of clientele and audiences, it
will be a guide to the information disse
minator in how they will distribute the i
nfo/s they want to spread out.
Closing Quiz
1. When a community is the event of
communication, the message has to be
responsive to the need and the channel has
to be appropriate?
A. The group and organization as client of
communication
B. The community as client of
communication
C. Code of ethics of communication and
journalists
D. None of the above
2. What characteristic is an important
consideration in communication particularly
on graphics and photos?
A. Race and ethicity
B. Primary Language
C. Informatiin sources
D. Job type
3. What characteristics of cliente and
audinces of communication that can affect
the communication format or distribution?
A. Secondary language
B. Job type
C. AGE RANGE
D. Health status
4. Which of that following not characteristics
of cliente and audinces of communication
A. Primary language
B. SECONDARY LANGUAGE
C.Job type
D. Health status
5. What characteristics can be considered
if the message is to be effective?
A. PRIMARY LANGUAGE
B. Health status
C. Secondary language
Dm race and ethnicit
6. Which of the following defined the message
is has/have to be responsive to the need and
the channel has to be appropriate, and the
subject to be communicated has to be relevant
to he community
A. The community as clientely communication
B. The group and organization as clientele of
communication
C. The individual as clientele of communication
D. All of the above
7. You are going to an Aeta group to
disseminate an information about the seminar
in taking care of nature,what characteristics of
clientele you should consider?

A. Ethnicity
B. Social position
C. Education level
D. Health status
8. You are assigned to disseminate the
leaflets to the students of ACSHS about
the symposium in Anti-drug
campaign,what characteristic of clientele
you should consider?

A. Age range
B. Social position
C. Health status
D. Race and ethnicity
9. What is the best describe the
format and distribution of the
communication materials and also the
medium they trust
A. Job type
B. Social position
C. Information source
D. Age range
10. It indicates people's disposition to listening
and responding and tge ability to make
meaning out of the communicated material.
A. Secondary language
B. HEALTH STATUS
C. Age range
D. Job type
Answer key

1. B 6. A
2. A 7. A
3. D 8. A
4. D 9. C
5. A 10. B
Closing Prayer
We offer of thanksgiving upon the success of the
recent session in applied social sciences. We ask
your pardon from our committed sin pour out
your spirit as guide to fullfill mission of
professional services through counseling, social
work, and mass communication.

May our educational preparation benefiting

welfare to common good and our soul.

All thse we ask in Jesus name,Amen.