MASS COMMUNICATION

Discipline and Ideas in

Applied Social Sciences

DR. PHILLIP RAMIR L. PUNZALAN

 OPENING PRAYER
We honor, glorify and praise your name our god
we humbly beg your mercy from our short
comings. Purify us with your divine spirit
grant us the desire to be off service to the
community through counseling, social work
and mass communication advocacy of applied
social science for the benefits of others and for
our soul. All these we ask in Jesus name.
Amen.
ENERGIZER!!

SEVEN UP
 OPENING GAME
Arrange the jumbled letters:

OMNITCAINUM
SPYCOHOLIGALC
KACBDFEE
ASMS NOMUMINACOITN
DOCUMENTARY
OPENING QUOTES
 Lesson 12

THE DISCIPLINE
OF
COMMUNICATION
 PRE- QUIZ
1-2.What is communication?
A. This involves feelings thoughts and the way
we look at ourselves.
B. The process that bonds human together are
found on communication.
C. It constitute both the construction of meaning
and the exchange of meaning.
D. Communication is a process.
3. Who defines communication is a transactional
process in which people generate meaning
through the exchange of verbal messages in
specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick
4-5. All of these are example of Frames of
Reference, which of these are not belong to the
group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial
6. What is Cultural frame of reference?
A. frame of reference may refer to a set of parameters that
define ones mental schema.
B. frame of reference may refer to set of one’s social bias.
C. frame of reference may refer to a set of parameters that
defines one’s cultural bias.
D. frame of reference may refer to a set of transient parameters
such as space and a through speech, email, letters, and so on
7-8. What is intrapersonal communication?
A. Communication in this sense is essentially transactional,
giving and receiving content , which may take a wide variety
form.
B. The communication that occurs on one-to-one basis usually
in an informal, unstructured setting is interpersonal
communication
C.This refers to communication that occurs within us.
D .The self is the only sender and receiver. The channel is our
brain. The feedback is in the form of talking to oneself or
discarding certain ideas and replacing them with others.
9-10. What basic elements of the
communication process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial
Key to correction:

1.B
2.C
3.C
4.A
5.C
6.C
7.C
8.D
9.A
10.D
Discipline of Communication
 Deals with humans use verbal and non-verbal
messages to create meaning in various
contexts.
 This can be from one person to another, from
person to groups, in government setting,
private sectors setting, civil society setting.
 This discipline is also interested in the impact
that communication has on human behavior.
 12.1. DEFINITION OF
COMMUNICATION
• The process that bonds human together are found on
communication.
• Communication in this sense is essentially
transactional, giving and receiving content , which
may take a wide variety form.
• What e communicate is meaning but communication
simultaneously involves construction of meaning.
• It constitute both the construction of meaning and the
exchange of meaning.
• Communication involves acting on
information, responding to stimulus, a creative
act, making sense of the world assigning
meaning to experience and feelings, and can
also be intentional as well as unintentional.
• Alberts, Nakyama , and Martin (2007) defines
communication as a “transactional process in
which people generate meaning through the
exchange of verbal messages in specific
context, influenced by individual and societal
forces and embedded in culture”.
 12.2. Context and the Basic Concepts of Communication

• Content is the most essential aspects in human

communication, and by and large, listener base their
interpretation of expression of language and actions on their
prior knowledge and wide 0f contextual information.
• The context can be email, television ,with a friend, with
family, a political campaign or a protest rally, a celebration, or
a religious or social event.
• Intercultural communication researchers using the concept of
context to understand people, have identified several “frames
of reference” within which people construct and interpret “
reality” and communicate or interact within with others.
 12.3 GOALS OF COMMUNICATION
 We communicate with variety of people, for a
variety of reasons.
 We have defined communication as a meaning-
making system that follows the goal of conveying
the intended message from the sender to the
receiver as accurately as possible.
 It is also provides opportunity for communicators
to disseminate information, to transduce emotions
and/or thoughts from one to another.
 FRAMES OF REFERENCE

1.Psychological frame of reference may refer to a set of

parameters that define ones mental schema.
2.Cultural frame of reference may refer to a set of parameters
that defines one’s cultural bias.
3.Social frame of reference may refer to set of one’s social bias.
4.Spatial frame of reference may refer to a set of egocentric
experience environmental and geographical parameters that
defines one’s interpretation of reality.
5.Temporal frame of reference may refer to a set of transient
parameters such as space and a through speech, email, letters,
and so on.
• Communication also allow people with opposing
views to communicate with one another in order to
better understand each other and connect.
• Ultimately, the goal of all communication is to
change behavior and that is why people read new
books or seek help to understand things or reality.
• Communication is essential for everyday life. The
goal is to make group life possible through
socialization, enculturation, intergenerational
solidarity, nation building and social change.
12.4 BASIC ELEMENTS OF THE COMMUNICATION PROCESS

• Communication is a process where people

share information, feelings, and ideas consist
of four basic elements the message, the
medium, the sender and the reliever.
• Communication happens when a message is
conveyed .
Sender Receiver
 Communication means that the sender and the
receiver get involved in communication
because they have ideas and feelings to share.
Message
 The message is made up of ideas and feelings
that the senders/receivers want to share.
Channels
 are the routes traveled by a message as it goes between
the senders/receiver.
Feedback
 Is a response of the receiver to the sender and vice vers.
Noise
 Keeps a message from being understood or accurately
interpreted.
Setting
 Is essentially the context where communication occurs.
12.5 LEVELS OF COMMUNICATION:
FROM INTRAPERSONAL TO MASS
COMMUNICATION

• Communication involves the interactions

between and among people.
• Communication as such takes place on several
levels.
 Intrapersonal Communication
• This refers to communication that occurs
within us.
• This involves feelings thoughts and the way we
look at ourselves.
• The self is the only sender and receiver. The
channel is our brain. The feedback is in the
form of talking to oneself or discarding certain
ideas and replacing them with others.
 Interpersonal Communication
• The communication that occurs on one-to-one
basis usually in an informal, unstructured
setting is interpersonal communication
Interviewing
• Makes use of a series of questions and answers
usually involving two people or groups.
 Small Groups Communication
• Occurs when a small group of people meets to
solve a problem.
• Communication process in a small groups is more
complicated than in interpersonal
communication.
Mass Communication
• The sender-receiver(speaker) sends a
message(speech) to an audience in a highly
structured manner.
 CLOSING QUIZ
1. Who defines communication is a
transactional process in which people
generate meaning through the exchange of
verbal messages in specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick
2-3.What is communication?
A. This involves feelings thoughts and the way
we look at ourselves.
B. The process that bonds human together are
found on communication.
C. It constitute both the construction of meaning
and the exchange of meaning.
D. Communication is a process.
4-5.All of these are example of Frames of
Reference, which of these are not belong to the
group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial
6.What is Cultural frame of reference?
A. frame of reference may refer to a set of
parameters that define ones mental schema.
B. frame of reference may refer to set of one’s
social bias.
C. frame of reference may refer to a set of
parameters that defines one’s cultural bias.
D. frame of reference may refer to a set of
transient parameters such as space and a
through speech, email, letters, and so on
7-8.What basic elements of the communication
process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial
9-10.What is intrapersonal communication?
A. Communication in this sense is essentially
transactional, giving and receiving content , which
may take a wide variety form.
B. The communication that occurs on one-to-one
basis usually in an informal, unstructured setting is
interpersonal communication
C.This refers to communication that occurs within us.
D. The self is the only sender and receiver. The
channel is our brain. The feedback is in the form of
talking to oneself or discarding certain ideas and
replacing them with others.
 Answer Key:
1. C
2. B
3. C
4. B
5. D
6. C
7. A
8. C
9. C
10.D
 SUMMARY
 The Discipline of Communication deals with how humans use verbal
and non-verbal messages to create meaning in various contexts.
 Definition of Communication is the process that bonds human together
are found on communication.
 Context and the basic concepts of communicatiois the most essential
aspects in human communication, and by and large, listener base their
interpretation of expression of language and actions on their prior
knowledge and wide 0f contextual information.
 Goals of Communication is we communicate with variety of people,
for a variety of reasons.
 Communication is a process where people share information, feelings,
and ideas consist of four basic elements the message, the medium, the
sender and the reliever.
 Communication involves the interactions between and among people.
 CONCLUSION
We conclude that learning The Discipline of
Communication is really important because
through communication we can speak up our
voice. Communication is also a large body of
study and knowledge, it is also important
because through communication we build our
relationship to others.
 RECOMMENDATION
• We recommend that communication is a dynamic
process composed by multiple elements. All humans
can communicate in an effective and appropriate
way through spoken language, nonverbal actions
and symbols. The goal of this is to analyze a specific
focus on verbal and non verbal communication.
Many communicate through means of verbal or
nonverbal. No matter what is the message you need
to convey, its success depends on how effectively
you are able to get it through.
 POINTERS TO REVIEW
 Discipline of Communication
 Definition of Communication
 Context and Basic Concepts of
Communication
 Goals of Communication
 Basic Element of the Communication Process
 Levels of Communication: From Intrapersonal
to Mass Communication
 CLOSING PRAYER
We offer of thanksgiving upon the success of the
recent session in Applied Social Sciences. We ask
your pardon from our committed sin pour out your
spirit as guide to full fill mission of professional
services through counseling. Social work and mass
communication.
May our educational preparation benefiting the
welfare of the common good and our soul. All these
we ask with thanksgiving in Jesus name. Amen.