DISTRICT 2

BATANGAS PROVINCE
KEVIN MARK A. MOLINES
(TERRITORY MANAGER)
 DEMOGRAPHY

Doctor’s per
area

LEMERY TANAUAN STO TOMAS LIPA CITY BATANGAS

CITY

No. of MDs in 50 25 80 40 25
the area
covered
Covered from 16 6 5 7 9
Masterlist
Incidentals 34 19 75 33 16

Client LEMERY TANAUAN STO TOMAS LIPA CITY BATANGAS CITY

Hospitals 2 5 2 4 3
Mercury Drugs 2 4 2 4 4

Private Owned 6 3 1 6 9
Clinics
SSD Drugstore 1 1 0 3 3

INDUSTRIALS 0 0 0 0 0
 SUMMARY OF MASTERLIST
SPECIALTY Class A Class B SPECIALTY Class A Class
B
FM 2 2
NEPHRO 0 2
CARDIO 1 4
NEURO 1 2
ENDO 0 2
OB-GYNE 9 7
ENT 1 1
PEDIA 5 26
GASTRO 1 5
PULMO 0 1
GP 1 3
URO 0 2
SURGEON 0 6
DERMA 1 0
IM 8 20
RADIOLOGIST/SONOLO 0 1
ORTHO 0 4 GIST

CLASS A CLASS B
TOTAL 30 90
Sales per channel
January – March 2021
 SALES PER CHANNEL

DISPENSING MDC SSD DRUGSTORE TOTAL

JANUARY
2,415.00 28,487.93 0 5,400.00 36,302.93

FEBRUARY
7,655.00 19,024.61 0 14,200.00 40,879.61

MARCH
1,260.00 19, 228.63 0 31,500.00 51,988.63
 JAN – MARCH 2021 SALES ( Q1 PERFORMANCE)

DISPENSING MDC SSD DRUGSTORE TOTAL Target Performance

JANUARY
2,415.00 28,487.93 0 5,400.00 36,302.93 324,000 11%
FEBRUAR
Y 7,655.00 19,024.61 0 14,200.00 40,879.61 288,000 14%
MARCH 324,000
1,260.00 19, 228.63 0 31,500.00 51, 988.63 16%
TOTAL
11,330.00 66,741.17 0 51,100.00 129, 171.17 14%
936,000
 JANUARY-MARCH 2021 SALES
60,000.00

16.04%
50,000.00

14.19%
40,000.00
11.20%

30,000.00

20,000.00

10,000.00

36,302.93 40,879.61 51,988.63

0.00
JANUARY FEBRUARY MARCH

TOTAL PERFORMANCE
ANALYSIS

� Based on the graph, our sales Performance in Batangas Province increasing every month.
� The areas in Batangas province is growing, still working out the other Dispensing in the
areas and continue to ask prescriptions to the target MDs.
 PERFORMANCE VS. DISTRIBUTION
CHANNEL – YTD for JAN TO MARCH 2021

YEAR DISPENSING MDC SSD DRUGSTORE MED EXPRESS TOTAL

2020
76,367.13 64,754.29 13,071.74 3,000.00 0 157,193.16

2021
11,329.00 47,512.54 0 51,100 0 109,941.54

Growth -1% 16.03% 0.30%

-0.85% 0
-0.26%
 2020 2021

45% 43%

55% 57%

DISPENSING MDC DISPENSING MDC

 60,000.00
2020 vs 2021 Sales

50,000.00

40,000.00

30,000.00

20,000.00

10,000.00

0.00
Jan Feb March

2020 2021

Year Jan Feb March

2020 42,852.73 15,084.43 18,429.97

2021 36,302.93 40,879.61 51, 988.63

Growth -15% 2% 2%
ANALYSIS

� The area has a possibility to improve more based on the graph of 2020 vs 2021
� the Dispensing MDs have a big factor to generate more sales, and also we will prioritize
the prescribers of our products especially the MIPC
� by increasing more prescriptions and Dispensing has a possibility to improve more sales
within the area.
  JAN FEB MAR TOTAL TARGET % 1ST QTR
MIPC 16,064.73  4,949.91 7,149.87 45,314.64  140,940.00  32%
RUCHOL 14,404.50   - 14,404.50 131,784.00 11%
MIRACOLINE  6,654.20 6,654.20 - 13,308.40 142,100.00  9%
CALMATRIX  - 10,500  -  10,500.00 74,900.00 14% 
PBLAC 1,200.00 375 - 1,575.00 112,500.00  1%
HEPA PHOS  -  - - - 112,200.00  -
AZITAS  -  - -  - 32,208.00  -
AMINOPLEX 5,400.00 7,200.00 8,460.00 21,060.00 46,800.00 45% 
ALATEIN  - 2,940.00 - 2,940.00 74,760.00 4%
IMMUNOCHEW  -  -  -  - 56,700.00  -
BEZALOE  - 840.00  - 840 -
MIRAFERRON  -  -  -  - -  -
TOTAL 43,723.43 33,459.11 32,760.00 109,942.54 924,892.00  12%
   Q1 SALES Q1 TARGET %PERF Q1 2020 SALES GROWTH

MIPC 45,314.64 140,400.00 32.28% 37,181.43 121.87%

RUCHOL 14,404.50 131,040.00 11.00% 14,841.00 97.06%
MIRACOLINE 13,308.40 140,400.00 9.48% 3,327.10 400.00%
CALMATRIX 10500 74,880.00 14.02% 3500 300%
PBLAC 1,575.00 112,320.00 0.28%   100.00%
HEPA PHOS   112,320.00   9,859.08 0.00%
AZITAS   46,800.00     0
AMINOPLEX 21,060.00 46,800.00 45.00% 5,378 391.60%
ALATEIN 2,940.00 74,880.00 3.93%   100%
Immuno Chew   56,160.00      
BEZALOE 840.00       100%
109,942.5
TOTAL 0% 148%
4 936,000.00 74,086.29
 
TOTAL
TARGET DMD MDC SSD DRUGSTORE
SALES PERF %

JAN 2,415.00 28,487.93 0 5,400.00 36,302.93 11.20%

324,000.00

FEB 7,655.00 19,024.61 0 14,200.00 40,879.61 14.19%

288,000.00

MARCH 1,260.00 19, 228.63 0 31,500.00 51, 988.63 16.04%

324,000.00

129,
TOTAL 11,330.00 66,741.17 0 51,100.00 13. 80%
171.17
936,000.00
 NEWLY OPENED ACCOUNT
JANUARY FEBRUARY MARCH

DR. PINKY
CALIMQUIM 2,520.00

DR. PINKY
CALIMQUIM - SEC. 840.00

MS. LEVINIA MISSION 3,500.00

1,080.00
DR. MELISSA LIM
2,430.00
DB PHARMACY
PLAN OF ACTION

For Dispensing MD’s

- To ensure for reordering of the newly accounts.
-The importance of sales forecast shows here . In regards with the newly discovered accounts
to working to generate more sales.
-Continuously promoting products to the target Doctors.
-Always looking forward to find Dispensing MDs to increase Sales and hit the target
 SWOT ANALYSIS
• STRENGTH
-Actively covered the target MDs in the
Master list, and also look for the MDs within
the territory especially the dispensing MDs.
-Focusing on the Prescribers, dispensing
MDs and even the Top Doctors.
-Regularly covered the MDs in the territory
and sincerely promoting our products
especially the MIPC that we actually needed
in times of Pandemic
• THREATS
- due to pandemic they have a chances that
most of the Hospitals accepting Covid
patients are refused for face to face
coverage.
-some Medical Representative in Batangas
area are infected by the Covid 19 that is why
most of Doctors are refused the coverage.
-They are times low MD calls, visiting the
drugstore in the area is on of the day
operation.
• WEAKNESS
-some MDs are loyal to the brand of the
competitors but don’t lose the hope by
introducing and promoted our products that
are patients compliance.
-more on  Hospitals in the territory are
refusing face to face coverage but I always
find a way to cover the other MDs in
territorials
• OPPORTUNITIES
- Opened some accounts such as the
dispensing MDs and also Lying in Clinic
-working out some existing accounts to
include some of our products.
What did I learn?
• being Medical Representative is never been easy especially in times of pandemic but we need to have a
passion on what we are doing. Building rapport with the Doctors, generating sales is very important. I
learned dealing with the doctors especially the products that they are actually needed to their patients.
• I learned a lot of thing within the area the schedules of our Doctors, the day to day operation.
-Through such Time Management I learned the Total Quality in the area, pre call and post call is one of the
important things everytime I visit to the target Doctors.
• Our Mission and Vision in Mirabell is one of my equipment everytime when I was in the area. And I believe
that we can do all things through Christ who strengthens us.

What will I do to move forward?

• include our products to the existing accounts
• Always go for an extra mile
• -Maintain good relationship with MD’s
• Create more demands.
• Open more new accounts.
• Plans for next Quarter
Starter dose to the dispensing MDs
-round table for the PAs of MDC.
-Lay forum for the pregnant woman.
-Food activity for prescriber MD
-Pill box for the patients
-PPE for the other core MDs
- gain 2 MDs per product to generate more sales

• Result of Activities.
-We gave 10pcs massive sampling of MIPC to Dr. Edgardo Sumang IM, and he recommended to put the MIPC and Calmatrix in
My Meds Pharmacy, As of now Our products are in the line up for ordering.
-We conducted Lay forum (Aminoplex) for the pregnant woman in SDC Lying In clinic - New accounts, they already ordered
10+6 of Calmatrix and they will order aminoplex soon when their Amino acid are already sold. They are also actually like our
Bezaloe.
Action Plan to increase sales for upcoming months per product
MIRABELL IMMUNO PLUS COLOSTRUM
*Always remind all the Doctors that our MIPC is a pure Bovine Colostrum with 8-25% of IgG. In times of pandemic we can use
it as immunity enhancer. And for the Dispensing we can offer our special deal for them.

RUCHOL
*Working it out to our prescribers and Dispensing MDs that our RUCHOL 20mg is a very affordable Rosuvastatin brand worth
21.43, and it is very patient compliance because it is packed in 30’s that is good for one month. Always ask atleast 1
prescription.

MIRACOLINE
*For our Dispensing IM, GP, FM always covered to them that our Citicoline sodium 500mg is a very affordable than other
leading brand worth 49.00. Tell them also that we have the best deals for them that they can create atleast 25-38% discounts.

CALMATRIX
*Gaining atleast 5 MDs that will be using calcium carbonate and Vit D3 prescribers and even dispensing, ask prescriptions to
the Doctors to include Calmatrix in MDCs.

PB LAC
*Create more prescriptions to the Target MDs, and create more accounts to generate more sales in PB LAC,
HEPA PHOS
* Push it to Dr. Calimquim, he wants Hepa Phos, I just waiting for his order, He already had other product syllimarin.
And also look for other dispensing to increase the sales of Hepa Phos.

AZITAS
*always looking for dispensing who using azithromycin, because we have deal of 1+1 minimum of 30bxs,
I will push it with Doctor Billones in Malvar Batangas.

AMINOPLEX
*Prioritize the availability of Aminoplex in MDC in Batangas and also planning to have a Lying forum for the pregnant
woman,
Starter dose for my target MDs will be implented. And also always monitor Aminoplex for the dispensing MDs.

ALATEIN
*push our ALATEIN to the target doctors who using ALA, our alatein is the only 450mg content of ALA and better combination
active ingredients of lutein and zeaxanthin.

MICC
*Just like MIPC I will also promote to the target doctors, our MICC is a premium supplement with the special deal of 5+5.

BEZALOE
* cover it to the surgeons and OB that Our Bezaloe contains active Aloe ingredients that can help speed up body metabolism,
expel body toxins out of the intestines for only 28.00