Marketing Strategies

For Automobiles (Cars)

Presented by –

Afia Khan - 87
Devansh Jain - 82
Gaurav Shukla - 55
Keyur Thadeshwar - 56
Krish Bajaj - 121
Mishi Sharma - 111
Prajakta Patil - 158
Yash Patel - 41
 Contents

Porter’s 5 Forces
1 5
VALUE CHAIN ANALYSIS

Sustainable Competitive
Advantage

2
3 BCG Matrix

Porter’s Generic Strategies 4

Porter’s 5 forces

M- To study the attractiveness of the industry

A- Is it attractive for new entrants

D- Not to enter industry although there is good potential

for incumbent but industry competition is high and
capex amount is huge also market penetration is difficult
 Threat of new
entrant- Low

Intensity of
Bargaining power competition- Bargaining power
of suppliers- Low Oligopoly and of Buyer – High
High

Threat of new
substitute- Low
 Sustainable Competitive Advantage - Passenger
Vehicles

Brands Valuable Costly Rarity Unsubstitutab Advantage Returns

to le
imitate

Maruti ✓ ✓ ✓ Competitive Advantage Above Average returns

Suzuki

M&M ✓ ✓ Competitive Advantage Average returns

TATA ✓ ✓ Competitive Parity Average returns

Honda ✓ Competitive Below Average returns

Disadvantage
Porter’s Generic Strategies

M
Competitive Advantage

A Sources Of Competitive Advantage

D Maintain The Current Position

 Cost Uniqueness

Differentiation
Toyota
Broad Renault
Tata

Differentiation Focus
Narrow

Mercedes
Jaquar
BCG Matrix

M Resource Allocation Model

A Product Portfolio

Invest – Baleno
Harvest – Ertiga, Ignis

D Milk – Alto, S-presso, Wagon R +

Celerio, Swift
Divest - Ciaz
 Relative Market Share
200%

Swift
150%
Ignis
Vitara Brezza
Market Growth

Dzire
Ertiga
100%
& XL6 EECO
Wagon R Baleno
110% 100% 90% 80% &
70% 60% 50% 40% 30% 20% 10%
Celerio
Alto
50%

S-presso
0%

Ciaz
-50%
VALUE CHAIN ANALYSIS

Mercury
0 Value Chain Analysis Model

M 1
Which part of value chain is adding value
Venus 02
A
Maintain and make it better
Jupiter 03
D
VALUE CHAIN ANALYSIS MODEL

Inbound Outbound Marketing & Total

Operations Service
Logistics Logistics Sales (50)
8 7 9 9 8 41

Backward
Improve Maintain Maintain Improve Decision
Integration
Thank You