RELIANCE

INDUSTRIES
Section 2 - Group 14

FT222006 - Arindam Kalra

FT222023 - Gaurav Saxena

FT222040 - Jostin Lukose

FT222055 - Keerthi Janardhan Reddy

FT222085 - Nikhita Dev

Business Strategy
Google followed a related diversification strategy whereas Reliance followed an unrelated
strategy

VRIO: Competitive Advantage

Leadership and R&D capabilities were Alphabet's sustainable competitive advantages; What is different from
Reliance's competitive advantage was its efficient execution abilities irrespective of the Alphabet/Google
complexity of projects;

Investment Strategy
Google focused on Mergers and Acquisitions whereas Relaince's Venture Capital division
invested in new businesses.
Integration Strategy
Alphabet followed a vertifcal integration; Reliance follows backward integration rapidly, efficiently, and with scale –
ensuring any plants they built were the biggest and most technologically advanced of their kind.

Operating Market
Google operated in a developed economy and faced strong competition, while Reliance operated in a developing market
and faced comparatively less competition.

Scale of Operations
Google was successful in acquiring smaller and upcoming businesses , while Reliance focused on acquiring large scale
projects across the country.

Business Focus
Google focused on modern upcoming technologies such as AI and ML, while Reliance focused on increasing production
efficiency.
 EARLIER LEARNING
Allentown
• Allentown's response to market was slow whereas Reliance was not only quick to respond, but also anticipated changes in
the market
• Employees in Allentown faced telationship and trust issues; Reliance was employee-focused

Nokia
• Nokia was late to adopt to changes in technology; Reliance on the other hand was technologically advanced and ahead of
competition
• Nokia's product development process was slow; Reliance was efficient and had a shorter lead time

Thyrocare
• Thyrocare focused only on upstream but Reliance focused on upstream and downstream businesses
NEW LEARNINGS 04

• Reliance seldom paid dividends and reinvested their profits into their businesses.

• Reliance's competitive advantage was their ability to execute complex projects and their flawless commissioning
projects

• Zero Tax Company - this was a unique financial strategy adopted by Reliance as they managed to plow back all
their earnings into capital projects that could be used for tax credits

• They followed Standard Operating Procedure (SOP) and Standard Operating Conditions (SOC) business
management philosophies

• Reliance had global networks unlike their contemporaries

• Reliance did not follow the Blue Ocean Strategy but instead opted for the Red Ocean Strategy to establish itself in
the market.