SOCIAL MOBILIZATION

► What is Social Mobilization?

► Components of Social Mobilization

► Community Action Cycle for Community Mobilization

► Steps in Social Mobilization

► Benefits of Social Mobilization

► Advantages of Community Mobilization

What is Social Mobilization?

• Social Mobilization is an approach wherein the

community participation is essential.

• Community mobilization is characterized by respect

for community and its needs.

• Also defined by Abhiyan (2004) as a process of

capability-building of a deprived community to enable
its people to plan, manage and control their own
development program.
COMPONENTS
Social Mobilization’s concept is basically guided by the following
components which have an impact on the lives of the community
directly or indirectly:

1. GROWTH
2. EMPOWERMENT
3. TRANSFORMATION OF SOCIAL
INSTITUTIONS
4. ENHANCEMENT OF THE ECOLOGICAL
RESOURCE
5. DYNAMIC CULTURAL INNOVATION
MANNER
The self-help organizations which can be initiated by NSTP
students can help the deprived community to lead in their self-
development process following the self-propelled manner below:

1. Help in providing local mechanism

2. Assist institutions to initiate/support local communities
and groups
3. Help in building confidence and enhancing capacity
4. Assist in establishing a network of community
financial institutions
ROLES AS CATALYSTS
The role of the students is as catalysts and they should do the
following:

1. Identify the needs of the community where they are

assigned;
2. Assist the people in analyzing their problems;
3. Guide the group to form and manage self-help groups;
4. Help them on how they could develop their
institutions;
5. Guide them on how they could increase access and
control over resources; and
6. Help them plan and implement self-reliance.
GUIDELINES
The following guidelines are helpful to the NSTP students for
Social Mobilization at the grassroots level.

1. We do not develop the community people. They

develop themselves through our guidance.
2. We have to use participatory approach.
3. We work with groups and not with individuals.
4. The groups are small and functionally-specific. They
have commonalities.
5. Self-reliance in resource mobilization is very basic.
6. The initial objective of social mobilization should be
analyzed.
GUIDELINES
The following guidelines are helpful to the NSTP students for
Social Mobilization at the grassroots level.

7. We think big, but help the community to start small;

8. Use a process not a “blue print approach”;
9. Work with two or more groups in the community;
10. Education and training should be a continuing process;
11. Regular meeting should be conducted;
12. The NSTP students must not impose to the group; and
13. Just provide moral support and legitimacy to
grassroots’ action for social change.
COMMUNITY
ACTION CYCLE
Prepare to
Mobilize
1. Select/Identify issues and problems and define the
community;
2. Put together a community mobilization;
3. Gather information about the issues/problems;
4. Identify resources and constraints;
5. Develop a community mobilization plan; and
6. Organize your team.
Organize the
Community
for Action
1. Orient the community;
2. Build harmonious relationship;
3. Invite community participation; and
4. Develop a “core group” for the community.
Explore the
problems/issues
and set priorities

1. Decide the objectives;

2. Explore the problems/issues;
3. Analyze the problem; and
4. Set priorities for action.
Plan Together
1. Decide the objectives of the planning preparation;
2. Determine who will be involved in planning and their
roles;
3. Conduct and facilitate the planning session; and
4. Create community action plan.
Act Together
1. Define your team’s role in accompanying community
action;
2. Strengthen the community’s capacity to carry out the
action plan;
3. Monitor community programs; and
4. Solve problems, trouble shoot, advise and mediate.
Evaluate Together

1. Conduct participatory evaluation;

2. Provide feedback to the community;
3. Document and share lessons learned and
recommendation for future use; and
4. Prepare to recognize.
STEPS in Social Mobilization
Social Mobilization will be initiated by NSTP students who serve as
Community Mobilizers or Social Mobilizers.

1. NSTP students should visit the community in their

settlements and establish report.
2. Determine physical boundaries of the settlement with
the people.
3. Assist the community in holding a community
meeting.
4. Initially the groups should meet daily to discuss the
most pressing issues and action to be taken.
5. For a community, the appropriate number of groups
would be around 20.
BENEFITS of Social Mobilization
Social Mobilization is very essential in the development of the
community through people’s own concerted efforts. The benefits
are the following:

1. Poverty Alleviation
- people are trained for self-sufficiency

2. Promoting Democratic Governance

- encourages participation, builds capacity

3. Environment
- manage better natural resources

4. Conflict Prevention
- address common problems
 ADVANTAGES of Community Mobilization
Community mobilization helps to motivate the people in the community where
you are assigned and encourage participation and involvement of everyone, as
well as building community capacity to indentify and their common needs which
may fall under the following:

1. Security 8. Health, hygiene

2. Livelihood 9. Education
3. Literacy 10.Land
4. Social infastructure 11.Water
5. Housing construction 12.Social and Culture
6. Physical infastructure 13.Electricity
7. Street lights 14.Environment
 KEY STEPS of Community Mobilization

There are several key steps in community mobilization. These can come from the
community itself or maybe initiated by outsiders. These are:

1. Create awareness on the issue.

2. Motivate the community.
3. Share information and and communication.
4. Support them, provide incentives and look for some
resources.
Conclusion

• Social Mobilization is an approach that empowers the

community to participate actively in the development
process through the leadership of the NSTP Students.

• It helps the community to be well-informed,

empowered/proactive and build a strong civil society
that could become a valuable partner in the
government in shaping a national development that is
equitable and sustainable.