JULIA ASTUTI

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ACADEMIC WRITING

SURVEYS
Surveys, in which people are asked questions about their
behaviour or opinions, are a common feature of academic
work. This unit deals with the design of effective
questionnaires for surveys, and presents a suitable structure
for reporting the
Result.
 Conducting surveys

To replicate other research

What are the reasons for
carrying out surveys in
Get up-to-date data academic life?

Collect information about the

behaviour of a specific group

Test a hypothesis
 Questionnaire design

Writing an effective series of questions is a vital part

of conducting a survey. You must think
carefully about what your aims are, and how to
achieve them in the simplest way.
 When designing your questionnaire:

Closed questions (b(ii)) are easier to

Limit the number of questions process, but open questions (b(i)) will
so the respondent can answer collect a wider
them in a minute or two. Long range of responses.
and complicated
questionnaires will not receive
accurate replies.

Keep questions clear and

simple, and not too personal.

You should try putting the

questions to a classmate before
beginning the full survey, and be
ready to modify any that were Do not collect unnecessary
not clear information