QUANTITATIVE

AND
QUALITATIVE
RESEARCH
NAME- BHARVI YADAV
ROLL NO. – 200BSCCP015
QUANTITATIVE RESEARCH
● Quantitative research is the process of collecting and
analyzing numerical data . It can be used to find
patterns and averages, make predictions , test casual
relationships and generalize results to wider populations.
● Example –
How has the average temperature changed globally
over the last century?
total no. of cars in a parking lot
● We can use quantitative research methods for
descriptive, correlational or experimental research.

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Quantitative research methods
⬩ Experiment
Control or manipulate an independent variable to measure its
effect on a dependent variable.
⬩ Survey
Ask questions of a group of people in person , over the phone
or online
⬩ Observation
Identify a behavior or occurrence of interest and monitor it in
its natural setting.
⬩ Secondary research
Collect data that has been gathered for other purposes
e.g. national surveys or historical records.

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QUALITATIVE
RESEARCH
● Qualitative research involves collecting and analyzing
non numerical data to understand concepts, opinions or
experiences . It can be used to gather in – depth
insights into a problems or generate new ideas for
research

● Example-
Colour of cars in parking lot
How is anxiety measured around the world?
● Qualitative research is used to understand how people
experience the world. There are many approaches to
qualitative research which includes grounded theory,
ethnography, action reaction etc.
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Qualitative research methods
• Observation
Recording what you have seen , heard, or encountered in detailed
notes.
• Interview
Personally asking people question in one on one conversations.
• Focus groups
Asking questions and generating discussion among a group
of people
• Surveys
Distributing questionnaires with open ended questions
• Secondary research
Collecting existing data in the form of text , images audio or
video recordings etc.

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QUANTITATIVE VS QUALITATIVE
RESEARCH
QUANTITATIVE RESEARCH QUALITATIVE RESEARCH

Focusses on testing theories and Focuses on exploring ideas and

hypothesis formulating a theory or hypothesis
Analyzed through math and statistical Analyzed by summarizing , categorizing
analysis and interpreting
Mainly expressed in numbers , graphs Mainly expressed in words
and tables.
Requires many respondents Requires few respondent
Closed questions Open ended question
Key terms- testing, measurement, Key terms- understanding, context,
objectivity complexity, subjectivity
THANK
YOU