Tugas 3.

Pengembangan produk baru dalam

bentuk presentasi ppt. dengan pilihan produk :
a. Shampoo
b. Facial Wash
c. Body Wash
d. Body Lotion
e. Tooth Paste
f. Day Cream
g. Night Cream
h. Oil Control Toner
Nama Produk
NIM dan Nama
A. Feasibility Study – initial test to assist in the
selection of a pack
1. Market survey
2. Customer needs & trend  design
3. Comparative Study :
 Product volume
 Retail price
 Design of bottle/cap and decoration
 Pack Evaluation
A. Feasibility Study – initial test to assist in the
selection of a pack
B. Stability test to confirm suitability of pack
C. Specification
D. Quality Control aspect considered
B. Stability test to confirm suitability of pack
Start 1 Bulan 2 Bulan 3 Bulan 6 Bulan
5°C ± 3ºC
RT/25ºC ± 2ºC dan
60% ± 5% RH
40ºC ± 2ºC dan 75%
± 5% RH
50°C
Test micro

To test stability of the products have been marketed.

Stability Test conducted after the sample is stored at ….
temperature for; Initial (Start), ……months, ……months and
….. Months.
C. Specification
1. Machine utility
2. Production flow process
3. Laboratory testing
4. Customer needs & trend  design
5. Quantity/demand
6. Premary Pack URS  stability & compatibility
7. Cost/Price
D. Quality Control aspect considered
1. RM to follow spec. and validated TM
2. PM to follow the spec., TM and sampling
procedure on incoming; IPC during filling
packing process, on functional performance,
volume and correct coding.
3. Bulk to follow spec. and validated TM, foreign
matter, metal assay and microbiology  flow
process and C&S.
 PRODUCT
SPECIFICATION &
PACK. STRUCTURE ?

PM SPEC. &
STRUCTURE

PRODUCTION
SUPPLY CHAIN
ETC ?

QUALITY
ASSURANCE
?
 Description and Purposes
• Description/specification
Organoleptic :
pH
Viscosity :
Perfume content :
Preservative content :
Microbiology :

• Purposes
Purposed :
Indication :
Using guidance :
 Finished Product
Packaging Component
• Product Name ? Pack size ?
• Primer Pack
• Secunder Pack
• Tertier Pack
 Packaging Structure
• Secondary packaging: quantity ?
• Tertiary packaging: quantity /carton box ?
• Carton/pallet :…?
PACKAGING SPEC.,
SAMPLING AND
TESTING METHOD
RAW MATERIAL
SPEC., SAMPLING
AND TESTING
METHOD
RM & PM Sampling & Testing
Process
 Production Process
• Jelaskan proses mixing dan batch size
nya
• Jelaskan proses Filling -Coding-Packing
 Market Target & Strategy
• Target:
• Market Segment:
• Launch date: March 2018
• Promotion:
• Qty at launch:

*Development starting on Feb 2017

 Annual Forecast
Year 1 Year 2 Year 3
Product
Qty (pcs) Sales (IDR) Qty (pcs) Sales (IDR) Qty (pcs) Sales (IDR)

Natural Moist
Bright Lotion
 Distribution
• Market point : …..
• Distributed on launch date : …..
 Target Cost
• Pack
Component Price/Pc (Rp)
Cap/Closure xxx
Bottle xxx
Label xxx
PVC Shrink Plastics xxx
Corrugated Box xxx
Production xxx
FOH xxx
Distribution xxx
Margin xxx
TOTAL xxx

• Product: Rp.xxxxx
 Promotional
• ……………………
• ……………………
 Distribution System
• From factory to user ????
• Traceability product ???

 Unique Coding system

mixing lot no : …..
batch no : ……
 Expiry date : …….
 Product Information
Beri penjelasan terkait produk baru yang akan di
pasarkan untuk menarik customer.
 CUS
TO ME
R?

QUALIT
SAFETY BEAUTY
Y

WITH
SMALL MONEY
COMPETITIVE
PRODUCT