Module 5: Evaluating Messages

and Images of Different Types of

Texts
To be presented by: Guddfrei James B. Agarao
Jhamille P. Bueno
Irene Villanueva
 Evaluating Messages
•  Evaluating messages is a reading
strategy that is conducted during
and after reading. This involves
encouraging the reader to form
opinions, make judgments, and
develop ideas from reading.
 Why do we evaluate messages?
• The importance of evaluating the
effectiveness of the message is by developing
and using strategic questions to identify
weakness and strengths.

-There are four main qualities for an effective

message, and these are….
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE

• Simplicity
• Specificity
• Structure
• Stickiness
 The General Criteria for Evaluating Texts

• What is the author's aim?

• To what extent has this aim been achieved?
• What does this text add to the body of
knowledge?
• What relationship does it bear to other works in
the field?
• What is missing/not stated?
• Is this a problem?
 WHAT ARE MEDIA MESSAGES?
• Contains Idea and Information that are shared to
large audience of people.
• If these are not scrutinized properly, they may
become "agents of misinformation" and lead people
to form wrong judgement and images on the subject
of the wrongly presented media message.
• By critically evaluating messages, we ensure that the
ideas presented are accurate, relevant and
appropriate to be posted or shared with everyone.
 EVALUATING IMAGES
• Images should be evaluated on several
levels. Visual analysis is an important step in
evaluating an image and understanding its
meaning. It is also important to consider
textual information provided with the image,
the image source and original context of the
image, and the technical quality of the image.
 EVALUATING IMAGES
• It is important to critically evaluate images you
use for research, study and presentation
images should be evaluated like any other
source, such as journal articles or books, to
determine their quality, reliability and
appropriateness. Visual analysis is an important
step in evaluating an image and understanding
its meaning and also. there are three steps of
evaluating an image and these are:
• Identifying Source
• Interpret contextual
information
• Understand implications
 CONTENT ANALYSIS
• What do you see?
• What is the image all about?
• Are their people in the image?
• What are they doing?
• How are they presented?
• Can the image be looked at different ways?
• How effective is the image as a visual
message?
 VISUAL ANALYSIS
• How is the image composed?
• What’s in the Background and what is in the
foreground?
• What are the most important visual?
 IMAGE SOURCE
• Where did you find the image?
• What information does the source provide
about the origins of the image?
• Is the source reliable and trustworthy?
• Was the image found in an image database or
was it being use in another context to convey
meaning?
 TECHNICAL QUALITY
• Is the image large enough to suit your
purposes?
• Are the color, light and balance, true?
• Is the image a quality digital image without
pixelation or distortion?
• Is the image in a file format you can use ?
 CONTEXTUAL INFO
• What information accompanies the image?
• Does the text change how you see the image?
How?
• Is the textual information intended to be
factual an inform or is
to intended to influence what and how you
see?
 REFERENCES
• https://www.online-distance-learning-
education.com/reading-strategies.html
• https://study.com/academy/lesson/evaluating-the-
effectiveness-of-your-message.html
• https://www.student.unsw.edu.au/some-general-
criteria-evaluating-texts
• https://guides.lib.uw.edu/c.php?
g=344258&p=2318783
• https://purposivecommunication.news.blog/2018/09/
08/business-communication/