MARKETING STRATEGY

PRESENTATION

By – SHUBHAM PATIL
 MARKETING STATEGY
PRESENTATION

MADE5002 -MARKETING FOR THE CREATIVE ENTERPRENEUR 2020-21

27th January 2021
SHUBHAM PATIL – P2610915
TABLE OF 1. LOGO
CONTENT 2. Introduction
3. Overview of solar cell car
4. Competitors
5. Market position
6. Value chain
7. Corporate Identity
8. Marketing Strategy
9. Marketing Mix Strategy
10. Product
11. Total product offering
12.Price
13.Place
14.Promotion
15.SWOT Analysis
16.Conclusion : Summary
17.Bibliography
 LOGO

LOGO ON CAR

LOGO FOR MARKETING

7998 is a Solar cell car compony based in INDIA.
focused on Sustainability

1 Use Sunlight as a fuel

2 ZERO CO2 emission

3 Save fossil fuels

4 Extra feature of charging

 A car company who
OVERVIEW OF SOLAR manufacture Eco-Friendly
CELL CAR……
cars which are driven by
solar energy as well as
electric energy.
Car body is made up of CNT
Solar Cell Composite which
absorbs light and convert to
electric energy.
TARGETED MARKET & AUDIANCE

(Word it out)
 COMPETITORS

“Competitors push you to achieve more” –

M cobanli
 SOLAR CELLS MARKET POSITION
& Amenities

LOW HIGH
PRICE PRICE

Amenities
VALUE CHAIN OF 7998
Firm Infrastructure - Management and operation team, Promotion & Social media team, Customer Service,
Technicians, Maintenance team, Hospitality team, Distribution team, Event organizing team
SUPPORT ACTIVITIES

Human Resource Management – Scouting and hiring Technicians, Engineers, Managers,

Workers, Marketing staff through graduate fairs, Campus selection and Interviews

Ma
Technology and RESEARCH AND DEVELOPEMENT - High-tech equipment’s, Website, Order management,

rg
Automation, Robotics, Innovation & manufacturing, Design process, Social media development.

in
Procurement – Maintaining healthy relations with co-workers, Build long term relations with
manufacturers, Purchasing raw material, tools for manufacturing and whole process.

Inbound Outbound Marketing & Service

Operations
Logistics Logistics Sales

Designing & Events, 5 servicing free,

rgin
Ethical material, Distribution to
Development team, Exhibitions, Repairs,
Sourcing, distributors,
Processing, News papers, Store,
Showrooms

Ma
Storage, Home repair,
Manufacturing, Direct delivery to Magazines,
Cleaning, Emergency
Testing. customer, Website,
Transportation, repair service,
Online distribution, Social media,
Tools. Service helpline
Collection from Advertisement,
Posters, no direct
showroom.
Innovative fairs. connect with
car.

(Porter’s value chain) PRIMARY ACTIVITIES

 CORPORATE IDENTITY
1. MISSION
Save fossil fuels, Combination of solar cell and electric energy,
High-quality cars with ZERO CO2 EMISSION.

2. COMPETENCES
Development of core idea and Technology : Creative assembly from
best engineers in the field : Original idea to increase Sustainability.

3. CORPORATE CULTURE
To provide mission through original idea and combination of
technology to offer innovative product and Forward thinking.

4. CORPORATE IMAGE
ENVIROMENT SAVER, Innovative, Sustainable, Eco-Friendly, ZERO CO2 EMISSION.

5. SUSTAINABLE COMPETITIVE ADVANTAGE

Money saving behind fuels & electricity required. Enviro-friendly.

6. CORPORATE STRATEGY
To develop a secure market share giving flexible amenities options.
 MARKETING STRATEGY
MARKET STRATEGY TARGET MARKET
Differentiated Strategy • Innovative and Customized
+ product.
Focused Strategy • Mid range price.
• Segment as well as mass market.
• Extra amenities
• Specialty and Different product.
Differentiated Strategy • Market Segment
• Price point at what market bare.
Cost Leadership Strategy • Mass market
• Premium and Luxury product.
Differentiated Strategy • Market segment.
Cost Leadership Strategy • Standard & special products.
+ • Low price more amenities.
Differentiated Strategy • Mass market.
(Porters generic strategies)
CUTOMER PROFILE
• Special product with less price.
• High quality with good amenities.
• Eco-Friendly.
• Less maintenance and Fuel cost.
• Looking for special product.
• High quality product.
• Want to buy special Electric car.
• Basic products.
• Price affordable
• Less Maintenance.
• Luxury product.
• Preciousness.
• High profile people.
• Less price with more amenities.
• Less maintenance.
• Affordable price.
 MARKETING MIX
STRATEGY
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PRODUCT PRICE
List price

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 PRODUCT

01.PRODUCT
TYPE 04.FEATURES
Nano composite solar cell and electric Run on sunlight and Electric energy, Tuff
car. Sunlight is is a souce to drive car. composite body, Auto pilot mode,
the ringed one. It’s made of Internet access, Fully automatic.
hydrogen and helium
05.PRODUCT
02.PURPOSE OF
SCALE
PURCHASE BASIC S++
Personal use, office use, Family PLUS S smart
consumption, Taxies/Transport.

03.BUYER
06.SERVICE
BEHAVIOUR First 5 servicing free from
Intrested in new innovation, company. Emergency service
Eco-Friendly, Pssionate
available, Free Pick up & drop,
about cars, Money saver.
Service all over India.
VALUE OFFERING BY 7998
Full-equip
Automatic features
with auto pilot mode

Economic
Competitive value with more
amenities and no extra cost for fuel

No pollution
Run on Sunlight and electric energy
so no CO2 emission.

Spare parts
Spare parts and servicing is easily
available.

Customizable
4 models with customization
option.
TOTAL PRODUCT
OFFERING PRODUCT

CORE PRODUCT PERCEIVED PRODUCT

Innovative idea, Feedbacks, Surveys,
FUEL FREE, Questioners, Ratings.
Sustainable, Eco-
friendly.

ELEMENTS OF BASIC PRODUCT
Nanofiber composites, Sensors
& components , Robotic fitting,
Appropriate testing.
AUGMENTED PRODUCT
Quicky customer response,
Servicing centers, Range of
distribution & delivery, Guides
on website, Spare parts.
 Product is to promote Eco-
Provide similar price friendly & sustainability so RESPONSE TO
with more amenities to
the competitor to gain
price should not disappoint
customer from purchasing
COMPETITORS PRICE PRICE
• Competitive pricing
market share it.
• Psychological pricing

Price varies as per Models & price

modes. Four models Basic - 100000 Rs (£10000)
with core concept so Plus – 1500000Rs (£15000)
everyone can afford S++ - 1800000Rs (£18000)
Ssmart – 2000000Rs (£20000)

Sale & Offers are

applicable on festival
period like Diwali,
Christmas, Gudipadwa.
 PLACE

MULTICHANNE
L DISTRIBUTION
•
•
•
Showrooms
Distributors
Franchisees
01 HEADQUATER &
MANUFACTURING
• Online booking
02 PLANT
Headquarter with 5
DISTRIBUTION
03
showrooms are placed in
Showrooms are placed Mumbai because it is a
in all district places. financial centre of India
Distributorship and and most iconic city of
franchisees are given to India.
taluka place & rural
area.
Website booking &
Customization.
 PROMOTION

Place Your Picture Here

SOCIAL MEDIA

NEWSPAPERS & PAMPLATES.

EVENTS & EXIBITIONS – Auto expo, Autocar etc.

MAGAZINE – Business, Automotive, Lifestyle, Sustainable & environment.

PROMOTIONAL EVENTS & TENTS in metropolitan cities

ADVERTISEMENT – Television, Radio, Digital posters

CELEBRITIES, SPORTSMAN AND INFLUENCERS

 SWOT ANALYSIS

S
•
•
•
•
•
Innovative idea
High quality product
No fuel required
Money saver
Customization available
•
•
•
New company
Low production rate
Late deliveries
W
• Easy to communicate
• Physical & online
orders
• Competitive price

• Negative media coverage

• Cheaper alternatives
• Growing demand for eco-friendly • Raw material shortage
cars • Requirement of high educated
• Government can support engineers
• No fuel cost so orders can increase.
• Demand for Sustainable products

O T
• Collaboration with big brands
 CONCLUSION : SUMMARY

• Innovative idea of NANO COMPOSITE USP

• Kids play area in showroom.
SOLAR CELL which converts sunlight to
• Restroom, Sleeping rooms at
electric energy.
• No fossil fuel required so money saving showrooms & service centre.
• Facilities for disabled customers .
behind fuel.
• Hospitality – Welcome drink & snacks.
• No CO2 emission.
• Pick up & Drop Service.
• Eco-Friendly
• Free 1 year full insurance
• High quality built by high technology
• Free accessories after servicing
under the best technologist.
 BIBLIOGRAPHY
• Car logos (2020), Available from : https://www.carlogos.org/car-brands/hyundai-logo.html
• ARON ALMEIDA (2020), Top electric vehicle manufactures in India – Evs outlook and future, Trade brains.
• Porter’s value chain, Understanding how value is created with organization, Mind Tools, Available from :
https://www.mindtools.com/pages/article/newSTR_66.htm
• Porters generic strategies, Choosing your root to success Mind tools, Available from :
https://www.mindtools.com/pages/article/newSTR_82.htm
• Unique selling point, Optimizely, Available from :
https://www.optimizely.com/uk/optimization-glossary/unique-selling-point/
• SWOT analysis, How to develop strategy for success, Mind tools Available from :
https://www.mindtools.com/pages/article/newTMC_05.htm
• MICHAEL BAKER, SUSAN HART (2007), Product strategy and management, 2 nd edition, Prentice hall
• MACHAEL PORTER (1985), COMPETITIVE ADVANTAGE, The free press New York.
• PHILIP KOTLER, GARY ARMASTRONG (2001), Principles of marketing, Ed 9, Prentice hall.
• CHRISS RANDALL (2020), MERCEDES – BENZ to launch electric car in INDIA, Electrive.com.
• https://worditout.com/
• CAR(2020), NEWS, Every electric car, SUV Currently sale on India, Autocar India.