YOUTUBE

YOUTUBE
INFLUENSERS
BY ELIZA&ARAILYM
ＡＣＣＯＵＮＴ　ＮＡＭＥ MEANING
The group's name, Aespa,
is a combination of "ae",
ARAILYM
ELIZA whice are capital letters of
our first name Eliza and
Arailym,composed of the
20%
English initials of Avatar
and Experience, and the
20%
English word "aspect"
meaning "two sides",
symbolizing "meeting
AESPA another self in different
36% soul and body".

24%

AVATAR
EXPERIENCE
 mukbang
Blogger
MUKBANG-Also known as an eating
show, is an online audiovisual broadcast
in which a host consumes various
quantities of food while interacting with
the audience.

Famous mukbangers have gained popularity on social media and

made mukbang a career with high income. By cooking and
consuming food on camera for a large audience, mukbangers
generate income from advertising, sponsorships, endorsements, as
well as viewers' support.
TARGET AUDIENCE

MUKBANG IS FOR
THE SATISFICTION
It reported that alleviating
the feelings of loneliness
associated with eating
alone may be the primary

73%
reason for mukbang's
popularity.Argued that one
can vicariously satisfy the
desire for food by viewing.
SPECIAL ABOUT MUKBANG

Eat then earn money

Caston, a Texas native, is the host of
YummyBitesTV, an mukbang YouTube
ASMR component channel where she claims she makes twice
as much money as she made working a 9-
ASMR stands for “autonomous to-5. “I mukbang every day,” Caston told
sensory meridian response”and TODAY, “And I make a comfortable living
people who experience this from it.”
phenomenon claim they receive
immense pleasure from watching curb hunger and relieve stress
and listening
“While watching others eat rich food you
Not feeling lonely can fantasize that you are eating it. For
me, I associate food with pleasure. So,
In Korea, it’s not common for people to go out to
watching these videos makes me feel
eat by themselves. Dining is a social activity, and
happy.”
you don’t sit and eat alone. For those that can’t
eat with others, they’ll more than likely stay home
to eat alone, but they’ll still have the urge to
socialize while eating, which is what I think
mukbangers replicate.
STAR IN VIDEO CLIPS

shoot ourselve

80%
Before channel become invite guests
popular,we will manage
and shoot our videos by
ourselve

20%
When we have saved enough
money, we will invite guests
like celebrities and top artists
to eat with us to get views.
OUR COMPETITORS

39%

\
27%

11%
 how frequently we will upload
new videos?
As with a website, we absolutely need to update our YouTube channel
regularly if we want a shot at success.
So we might upload a video once a week even once a day.
But when we get famous we will try to take a break.
YOUTUBE

Thanks
谢谢观赏
for watching