Assignment- 2

MFM 2ND SEMESTER

2021-2023

SUBMITTED TO
SUBMITTED
Mr. SADAB SAMI BY
Anjali
 Dabur
• Dabur Ltd is an Indian multinational consumer goods
company, founded by S. K. Burman in 1884.

• It manufactures Ayurvedic medicine and natural

consumer products.

• It is one of the largest fast-moving consumer goods

(FMCG) companies in India.

• Its headquartered is in Ghaziabad.

• The company has a wide distribution network,

covering 6 million retail... retail outlets with a high
penetration in both urban and rural markets. Their
products also have a huge presence in the overseas
markets and are available in over 120 countries across
the globe.
Product category of Dabur

They operate in key consumer products

categories like Hair Care, Oral ...

Read more at:

https://www.capitalmarket.com/Compa
ny-Information/Information/About-
Company/Dabur-India-Ltd/3392
Test shots
Final photoshoot
 Conclusion

I had searched about the monochromatic palette of black then I got different tint
shade of black named as Eerie Black, Raisin Black, Dark Charcoal, Smoke, Steel, pewter,
Black and white are present at the extremes. Then I used props according to the
monochromatic palette.
Color interaction (CONTRAST )

OBJECTIVE-

To understand colour interaction in contrast through

Different colour scheme to emphasis product.

APPROACH-

1> To study colour scheme of yellow colour

2> To choose props that will match with product and colour
harmony
3> clicked picture through different angles
Product-
PROCESS- Test shots sweatshirt

DELIVERABLE –

A photoshoot of the product in a proper environment with props.

Test shots
Final photoshoot
 Conclusion

To understand the color harmony of yellow color I studied color

family of yellow , split complementary color of yellow , understood
the complementary color of yellow and primary color for contrast
then I came to conclusion to selected primary color for my product
and used blue and red for contrast for props .
Understanding mood in product styling

Travel mood

Health care mood

Understanding travel mood

OBJECTIVE-

To understand travel mood in product styling

APPROACH-

1> To study colour scheme of white colour

2> To choose props that will match with product and mood
and colour harmony
3> clicked picture through different angles

PROCESS- Test shoots Product- Airpod

DELIVERABLE –

A photoshoot of the product in a proper environment with props.

Test shots
Final shoot
 Conclusion

To understand the travel mood I have selected my product in white color so I

studied different color palette of white and achromatic color scheme then I
came to conclusion to select achromatic color scheme for my product
because it contains white and black color so that It helped me in to arrange
my props in black color.
Understanding health care mood

OBJECTIVE-

To understand health care mood in product styling

APPROACH-

1> To study colour related to health care mood

2> To choose props that will match with product
and mood and colour harmony
3> clicked picture through different angles

PROCESS- Test shoots

Product-
DELIVERABLE – Handwash

A photoshoot of the product in a proper environment with props.

Test shots
Final photoshoot
 Conclusion

To understand the mood of health care through studies I conclude that red
orange, green , and blue is used in healthcare. So I picked up split
complimentary color scheme for this mood. My product is of green color so I
have used props of blue and red orange .
Thank
you