Professional Documents
Culture Documents
Match
Natasha Jaila Johaun Jaelah
Who are we
Four high school students that are determined to
design a product that will have success
J.O
Pitch
Problem
Doing natural hair could be made easier, especially with afro textured hair
Who’s problem
People who want doing their hair to be easier
J.L
BMC
Customer Problems Solution Unique Value Customer Customer Segments
Proposition Relationships
Hair dye comb with a grip
● Not being able and rat-tail comb end that ● Being able to ● Advertisements ● People with
you can put product in ● Social media
to distribute distribute curly hair
product evenly product evenly ● Customer textures
● Using too much through hair support ● People who
● newsletter
product ● Makes doing want to make
Key Metrics Channels
accidentally hair easier ● Hair stores
taking of their
● Hair taking too ● Can part easier ● Walmart easier
long The number of sales ● Hair takes less ● Target
● Parting is hard we get monthly time ● Drug store
J.P
Prototype
J.L
Competitors & How are we Different
Parting hair yourself Dollar store hair dye comb
None of these things are as
Indirect Direct
convenient by themselves
as our product.
N
Customer Personas
Demographic Lifestyle Websites Hangouts Motivations
Frequented
Maya -
-
Female
16 years old
Busy teen juggling
school and sports
-
-
Amazon
Shein
-
-
The mall
At home
Reaching her goals
and gaining
- African american - Forever 21 scholarships
- 4C hair
Mary -
-
Female
52
Working teacher
and grandmother
-
-
Amazon
Teacher
- Coffee
shops
Her job as teacher
and her
- Grandmother sites - Shopping grandchildren
- 3A hair - Blogs centers
- Mixed (black and - facebook - Thrift stores
white)
J.P
2nd Idea
A book subscription box
N
What are we looking for
We are looking for someone who...
Is very honest
Straight Forward
Charismatic