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Mentor

Match
Natasha Jaila Johaun Jaelah
Who are we
Four high school students that are determined to
design a product that will have success

J.O
Pitch
Problem
Doing natural hair could be made easier, especially with afro textured hair

How to solve Value


A modified version of a hair dye We will make sure our customers are
comb with possibly a better comb satisfied and that our product is worth
end, grip on the handle, and small spending money on and getting more
rat-tail comb end on the bottom of than once
the brush for parting.

Who’s problem
People who want doing their hair to be easier
J.L
BMC
Customer Problems Solution Unique Value Customer Customer Segments
Proposition Relationships
Hair dye comb with a grip
● Not being able and rat-tail comb end that ● Being able to ● Advertisements ● People with
you can put product in ● Social media
to distribute distribute curly hair
product evenly product evenly ● Customer textures
● Using too much through hair support ● People who
● newsletter
product ● Makes doing want to make
Key Metrics Channels
accidentally hair easier ● Hair stores
taking of their
● Hair taking too ● Can part easier ● Walmart easier
long The number of sales ● Hair takes less ● Target
● Parting is hard we get monthly time ● Drug store

Cost Structure Revenue Streams

Cost of materials Customer purchases


Advertisements
Equipment to create product

J.P
Prototype

J.L
Competitors & How are we Different
Parting hair yourself Dollar store hair dye comb
None of these things are as
Indirect Direct
convenient by themselves
as our product.

Regular comb +Product


Indirect

N
Customer Personas
Demographic Lifestyle Websites Hangouts Motivations
Frequented

Maya -
-
Female
16 years old
Busy teen juggling
school and sports
-
-
Amazon
Shein
-
-
The mall
At home
Reaching her goals
and gaining
- African american - Forever 21 scholarships
- 4C hair

Mary -
-
Female
52
Working teacher
and grandmother
-
-
Amazon
Teacher
- Coffee
shops
Her job as teacher
and her
- Grandmother sites - Shopping grandchildren
- 3A hair - Blogs centers
- Mixed (black and - facebook - Thrift stores
white)

J.P
2nd Idea
A book subscription box

A monthly book subscription box that contains things to make


your reading experience better. Monthly book boxes can be
dependent on different genres and age groups

N
What are we looking for
We are looking for someone who...
Is very honest

Maybe has a personal interest in our products

Straight Forward

Can help further our business and ideas

Charismatic

Has a curly hair texture

Has experience in hair care products and marketing


The End

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