Professional Documents
Culture Documents
Group Method of Communication
Group Method of Communication
Result demonstration
It is a method of motivating the people for adoption of a new practice
by showing its distinctly superior result .
Objective
To show advantages of a newly recommended practice in farmer’s
own situation.
To build up confidence of farmers and extension agents.
To develop innovation leadership.
2
Method demonstration
It is given before a group of people to show how to carry out an
entirely new practice or an old practice in a better way
Objective
To teach skills and stimulate people to action.
To improve upon the result by doing a task in a better way.
To build confidence and satisfaction on the practice.
3
Group meeting
It is a method of democratically arriving at certain decisions by a group
of people, by taking into consideration the members’ point of view.
Objective
Understanding the problem by pooling the knowledge and
experience of a number of persons.
To facilitate in- depth discussion
To help formation of opinion about a specific objective.
4
Study tour
A group of interested persons accompanied and guided by one or more
extension agents move out of their neighbourhood to study and learn
significant improvements in farm and home elsewhere.
Objective
To expose visitors to a new situation which helps them in changing
their outlook and extend their mental horizon.
To understand gap in technology adoption.
To explore feasibility of adopting new practice.