Digital Marketing Platform Group

GMC

Samsung.com
Operation Tool Kit
-Home -

Confidential
April, 2020
 3. Home – Structure (1/2)

Illustrative only
1. Home Main KV (GMC)
* Main KV Carousel Section for HQ, Local Creative can utilize GBM Product Marketing Section only
1 * Main KV Content Calendar (Monthly/Weekly Planning) Contact : GMC (jeena.han@samsung.com)
• The content for BAU(Business as Usual) should be global strategic products in IM, VD and DA each in order.
• Carousel: 3, Videos will be shown in the countries where has high network speeds
2 • When HQ has a global event/brand message, the carousel on top will be solely used for the content.
• In case of Flagship Unpack/ Launching, the strategic product can take the 1 st position for the agreed period
• Content: Provided by GBM or Department in ownership for branded message
2. GBM Product Marketing (GBM & Sub Operation)
• Component: 3 in Total. 1 by each GBM
• Tab: Max 5, 3 Tabs Recommended (GBM : 1 st & 2nd, Local: 3rd~)
* Requires PUMI Approval in cases of :
1) 1st & 2nd GBM KV is to be replaced with Local KV, 2) When changing Local KVs on 3rd ~ (same as P5)
• Component Basic Order: IM – VD – DA
• Link to: [1 Type of CTA] Round CTA > PD Page
[2 types of CTA] Round CTA > Buying Page, Underline CTA > PD Page
3. This Month’s Picks (GBM & Sub Operation)
3 • Need monthly update of the contents
• Tab: Max. 4
• Mandatory: Mobile, TV, Appliances (In order)
• Option : Local Keyword on 1st or 4 th (e.g Mother’s Day, Black Friday, Home Solutions)
* Require GMC’s email confirmation to change the mandatory tab name
• Grid Menu: Min. 3 ~ Max. 8
• 5 Grid : The content for the Large tile can be planned and used by HQ
(In case of Flagship Unpack/ Launching, and Global Event/ issue)
• Link to : PD page (Click on image area or Round CTA)
* Require GBM confirmation via RSC to change Link to other section
* If subs want to change this component placement to Top (below Main KV), below conditions must be met and GMC’s approval is
required.
(Conditions: The dedicated resources and capability required to curate and update the 1st tab to display all products with local keyword tab. Subs should share
the
Proprietary and confidential 2 the head of VD PM to check if channel conflict occurs and get the Mysingle approval from the head of VD
merchandising plan with GMC and also discuss with
2
PM)
 3. Home – Structure (2/2)

Illustrative only
4. Explore Slider (GBM)
• Contents should be planned and used by HQ (in case of Flagship unpacked/launching ,and Global event/
Issue, large tile can be used by HQ)
• Link to : Explore Article Page if click on Text in CTA (Right Side)

5. Looking for something else? (GBM & Sub Operation)

• Chips (Search Key Words) : Minimum 5ea & Maximum 7ea. Product keywords for boosting sales
- Link to : Search Results Page
• Order of Chips : 2 for each GBM in the order of IM > VD > DA
* Subs are able to freely change the name of keyword

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3. Home – PUMI (GBM Product Marketing) – The Change of GBM Component Order

⮚ In cases of 1st or 2nd GBM KV is to be replaced with Local KV, approvals by the sub’s head of IM & CE division both and
GBM are required and GBM/GMC/WSC should receive a notification

[Samsung.com] PUMI for Tab Order change or The change of Local Creative Subsidiary PUMI Approval Line
■ Owner : <Name of local DMM>
■ Site URL : https://www.samsung.com/<site code> Draft Subsidiary
■ Objective :
1st Approval Sub’s head of IM & CE Div.
■ Request details : *Indicate as much details as possible
IM: Joseph Oh (B2C for EU)
■ Activity period : Chunsik Choi (B2C for non VD: Chris HA: Se
■ Creatives : *This field is mandatory. Creatives must be provided in attachments 2 Approval
nd
EU) Kang Hwan Kim
Ally Kim (B2B)
and explained in “AS-IS & TO-BE” format, otherwise, PUMI will be
rejected. Sub’s president
<Example of Tab Order Change >
(AS-IS) GBM GBM Local GMC
mk.bae/ celin.kim/chirea.son/iamkh.lee/ michelle.lee

IM:Chunsik Choi
VD: HA:
Notification Yusil Choi
ly Chris Kang Se Hwan Kim
e on Joseph Oh (EU)
(TO-
Local GBM a tiv GBM
BE) str
Illu WSC HQ: HQ.WSC
(hq.wsc@samsung.com)

WSC RSC manager*

* Refer to slide #8 for WSC RSC manager contact

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3. Home – PUMI (GBM Product Marketing) – The Change of Tab Order and Local Creative

⮚ To change the component order, local sub’s president’s PUMI approval is required.
⮚ Personalization Rule may be applied from Jun

[Samsung.com] PUMI for Component Order change of GBM Product Marketing Subsidiary PUMI Approval Line
Area
■ Owner : <Name of local DMM> Draft Subsidiary
■ Site URL : https://www.samsung.com/<site code>
■ Objective : 1st Approval Sub’s head of IM & CE Div.

■ Request details : *Indicate as much details as possible

2nd Approval Sub’s president
■ Activity period :
■ Creatives : *This IM
field is mandatory. Creatives must be (AS-IS) DA
provided in attachments
(AS-IS) GMC: Max Bae
and explained in “AS-IS & TO-BE” format, otherwise, PUMI will be (mk.bae@samsung.com)
rejected.
GMC: Celin Kim (celin.kim) / Hwi Son (chirea.son) / Emilia
<Example > Lee (iamkh.lee) / Michelle Lee (michelle.lee)

VD IM GBM IM:*
GBM VD:* GBM HA:*
Notification Chunsik Choi / Chris Kang Se Hwan Kim
Yusil Choi

WSC HQ: HQ.WSC

(hq.wsc@samsung.com)

WSC RSC manager*

DA VD

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[Appendix] Samsung.com Operation PICs

⮚ For queries on S.om related incumbent operation policy, PUMI process, component queries (P5) and AEM Front Issues,
please contact the operation PICs on slide #5
Region WSC RSC (1st Point of Contact) WSC HQ (CC)

SECA, SEDA, SELA, SEASA Bruno Rosa (bruno.rosa@cheil.com)

Jennifer Kim (jiyoun1.kim@samsung.com)
NALA
Jaehwan Kim (jaehwanx.kim@samsung.com)
SEM, SAMCOL, SECH, SEPR Felipe Santos Fernandes (felipe.sf@cheil.com)

South West Asia(India), Navin Chauhan (navin.c@samsung.com) Jennifer Kim (jiyoun1.kim@samsung.com)

MENA
Middle East & Africa Sarah Zamrik (sarah.z@samsung.com) Jaehwan Kim (jaehwanx.kim@samsung.com)

Jennifer Kim (jiyoun1.kim@samsung.com)

APAC South East Asia Ru Yi (ru1.yi@samsung.com)
Jaehwan Kim (jaehwanx.kim@samsung.com)

Joel Cox (joel.cox@cheil.com) Sungchol Cha (sungchol.cha@samsung.com)

EU Europe
Hojoung Kim (hojoung.kim@cheil.com) Hyemin Lee (ericahm.lee@samsung.com)

CIS SERC, SEUC, SEKZ, SEUZ Sungchol Cha (sungchol.cha@samsung.com)

G.CN SCIC, SEHK, SET Sungchol Cha (sungchol.cha@samsung.com)

SEC Korea Sungchol Cha (sungchol.cha@samsung.com)

Jennifer Kim (jiyoun1.kim@samsung.com)

JP Japan
Jaehwan Kim (jaehwanx.kim@samsung.com)

Proprietary and confidential *Please contact WSC HQ if WSC RSC is not available for the region 6 *RSC: Regional Shared-Service Center, previously known as RHQ (Regional HQ)
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 3. Home – Section > ① Main KV Carousel

1-1. KV Image
▪ File Format : PNG/ Recommended not to exceed 60KB
▪ PC : Large 1440*810 (px) / Medium 1440*640 (px) /
Small 1440*320 (px)
▪ MO : Large 720*1280 (px) / Medium 720*1080 (px) /
KV
Small 720*640 (px)

1-2. KV Video
Headline ▪ File Format : MP4/ Recommend not to exceed 2.5MB / Max. 3
sec.
▪ PC / MO Size : Same with Image
SubHeadline
▪ When using video for KV, thumbnail is mandatory (Automatically
shows when video files do not play due to slow network speed)
CTA
▪ Add static image at the end of the video

Tab name 1-3. Headline

▪ Headline in local language to display on KV
▪ Max. 20 characters (PC: 2 Lines, MO: 2 Lines)
▪ Sub-headline: Max. 68 characters

1-4. CTA
▪ CTA text in local language to be displayed on KV
▪ Max. 25 characters

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 3. Home – Section > ① Main KV Carousel

1-5. Tab Name

▪ Name to be displayed on the indicator bar tab
▪ Max. 15 characters (PC: 1 Line, MO: Not shown)

KV

Headline

SubHeadline

CTA

Tab name

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3. Home – Section > ② Product Marketing

Title Text
Tab Title
2-1. KV Image (PNG)
Full Image
▪ Option A: Full Product Image + Text
▪ Option B: Product Image + BG(Image/Theme Color) + Text

Option 2-2. Title Text

A
▪ Local title text
▪ Max. 17 characters (PC: 1 Line, MO: Up to 2 Lines, Recommend
1)
Headline
2-3. Tab Title
CTA ▪ Tab title in local language
▪ Max. 20 characters

Title Text 2-4. Full Image (Tile/ PNG)

Tab Title ▪ File Format : PNG/ Recommended not to exceed 60KB
Full Image ▪ Option A Size : PC w.1440 x h.810px / MO w.720 x h.1280px
▪ Option B Size : PC w.743 x h.418px / MO w.624 x h.352px
Option
B 2-5. Headline
▪ Headline copy
▪ Max. 24 characters (PC: 1 Line, MO: Up to 2 Lines)
Headline
2-6. CTA
CTA
▪ CTA text in local language to be displayed
▪ Max. 25 characters
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3. Home – Section > ③ This Month’s Pick (1/2)

3-1. Headline (Default : This Month’s Pick)

▪ Headline in local language to display on top of Card Browser
▪ Max. 17 characters
▪ Sub-headline: Max. 68 characters
Grid Headline
SubHeadline 3-2. Tab Name (Default : Mobile – TV – Appliance as 1st-3rd or 2nd–
Tab name
4th)
Tile Tile
▪ Tab title in local language
▪ Max. 17 characters

3-3. Grid
▪ Choose 1 from 6Contents Gathering Deck
options (# of Grid) * Refer to appendix
내용 참고해 업데이트 필요
3-4. Tile
▪ File Format : PNG/ Recommended not to exceed 60KB
▪ Product Name : Max. 28 characters
▪ Image Size (px)
PC MO
Ratio 5:4 5:3 4:5 6:5 4:5 16:9
Product
160*160 160*160 344*344 344*344 192*192 264*264
Card
Full
330*272 448*272 448*568 684*568 296*352 624*352
Bleed

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[Appendix] Grid Options

1 2

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3. Home – Section > ④ Explore

4-1. Representative Text & CTA

▪ Headline: In local language to display on left column of the area,
Max. 40 characters up to 5 Lines or 50 characters up to 5 Lines
▪ Description (PC Only): Description in local language to display on
left column of the area, Max. 72 characters up to 2 Lines
Representative Text ▪ CTA Text: CTA text in local language to be displayed on KV,
& CTA
Max. 16 characters

4-2. Explore Content (PNG)

▪ Image: Recommended not to exceed 60KB
- PC : 684*512 (px)
- MO : 624*624 (px)
* Please align local Explore Contents and the component to Monthly
Editorial Update distributed by GMC. Should be updated on a regular
basis(Monthly).
Contents Gathering Deck
▪ Headline: Headline in local language for each Explore item,
Explore Content
내용 참고해 업데이트 필요
Max. 56 characters
▪ CTA Text: CTA text in local language to be displayed on KV,
Max. 25 characters

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3. Home – Section > ⑤ Looking for Something Else

5-1. Headline
▪ Headline to display on top of components
▪ Max. 34 characters

5-2. Search Keywords

▪ Chips : Minimum 5ea & Maximum 7ea. Product keywords for
boosting sales
▪ Order of Chips : 2 for each GBM in the order of IM > VD > DA
* Subs are able to freely change the name of keyword
Headline

Search Keywords

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 End of
Document

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