Mak i n g o f

Bu s i n e s s
Plan
I. Introduction
 Lesson
Objectives
-Analyze the four areas of moneymaking
which the business model must address.
-Give the importance of a mission, vison
and objectives in starting a business.
-Think a business that is good for the
society.
What are your Top 5
Goals in life?
Busine ss P l a n
Making:
I.
A. The Business Concept and
Business Model
B. The Business Goals: Vision,
Mission, Objectives
C. The Business Offering and
Justification (VI)
 A. The
Bus in e ss
Conce p t a n d
• A Business Concept contains the
essence of the enterprise in a concise
but powerful manner. It stresses the
value of the product offering to the
target customers who would most
likely to buy it.
 • The product concept must be
translated into a business model. A
business model is a formula on how
the enterprise exactly plans to make
money out of the business.
CONTAINS:
Qualities of the business
Value of the Products
Strategies
Benefits to the Customers
 B. The B u s i n e s s
Goals : V is i on ,
Missi o n, O b j e c t i v e s
• The business goals show the
future and long-term prospects of
the enterprise. It is composed of
the vision, mission, objectives.
• The vision and the mission
statements must then be
translated into measurable end
results, more popularly called
Objectives.
• Objectives must be more specific
than the vision and mission
statements. They should be
measurable, achievable, and
time-bound.
 Case Example No.1
Let us examine: Double Happiness

Double Happiness is an eatery in

a bus terminal. It has three
outlets located at bus terminals
in Central Luzon.
Vision
“To establish a commanding
presence and market leadership
as a food chain servicing major
bus terminals in Central Luzon
within the next five years.”
Mission
“To provide quality food and
passenger convenience services that
would generate sufficient profits for
the stockholders and improve the
lives of its employees.”
Objectives
1. To establish a strong market presence in
Central Luzon
2. To earn good financial returns for its
owners
3. To delight customers with high quality
food and services
4. To make Double Happiness a happy and
rewarding place to work in.
C. T h e B u s i n e s s
Offer in g a n d
Justif ic a t i on
The Future
Entrepreneur:
ACTIVITY:
Same Group
Accomplish the first part of the Business Plan.
Business Concept
Business Model
Vision, Mission, Objectives
Make a PowerPoint presentation.
Assign each member to discuss one part of your
business plan.
To be presented on the next meeting.