Ad Analysis

ENGL 7 ART APPRECIATION - XD

GROUP1
Who are the members?

Jed Ares Jillian Sagusay Mary Quintos Apple Sta. Maria Ivan Lagunero TJ Cammannong
 Basic Semiotic
Plane
The dad, who arrived and welcomed
his children looking like an
anthropomorphic manifestation of a
virus cell, proves to be a creative
representation of the contagiousness of
a virus because outside the home is a
place for developing and multiplying
bacteria or germs all over the place and
things which humans go and touch.

GRP:00

10 10 Plane#1 S1:E1
 Basic Semiotic
Plane
One can notice in the beginning part
that the color of the unhygienic dad is
green with big whiteheads on its face,
while the real dad, who is now fresh
and clean from germs after applying
safeguard soaps all over his body,
wears a blue shirt without any hints of
whiteheads at the end part of the
advertisement..

GRP:00

10 10 Plane#1 S1:E1

Iconic Plane
As seen in the ad, it was a
representation of social implications in
which the figures are positioned and
the significations that arose from the
presentations. Furthermore, the
position has a strong central focusing
occupying the center space that is
visibly shown in the ad whereas the
expression of the mom and dad
portrays a literal shock and confusion..

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10 10 Plane#2 S1:E2

Iconic Plane
The focal point of the motion picture,
represented by liquid soap, signifies the effect
of the branding “safeguard” of getting rid of
the germs from the real dad, which is depicted
as a big germ monster. This is shown when the
mother hands over the product to the dad and
allows him to transform into his original self
without the germs, even when the dad takes a
bath by scrubbing it all over his body. As a
result, the entire family has a visual
surrounding them represented by a giant shield
with a germ monster unable to go near them.

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10 10 Plane#2 S1:E2
Contextual Plane

Safeguard soaps are used on home-basis,
public gatherings, offices, and in restaurants.
The new advertisements focus on mothers,
children, and public workers. In essence, the
campaign targets households and restaurants
that require soap usage in bathrooms, hotel
cleaning services, and sanitation in public
gatherings. The target audience is classified on
different criteria, mothers and children watch
more television, and the adverts will be TV-
based. Similarly, in public gatherings, the target
will engage more in posters and billboards for
office workers and students; social media
platforms like Facebook, Twitter, and youtube
will be the link.

GRP:00

10 10 Plane#3 S1:E3
 Evaluative Plane
The advertisement, furthermore, shows the
product of Safeguard’s value to families,
their unarguable demographic, who wish to
keep their loved one’s safe with a non-
harmful, effective soap.

Accordingly, this scene signified the

effectiveness of the product “safeguard” in
removing germs and bacteria from a person.
The scene depicted how the family was even
more happy and comfortable with one
another after using the safeguard product.

GRP:00

10 10 Plane#4 S1:E4
GROUP 1
Active Group Members

Mary Carmel Apple Sta. TJ Cammannong

Jed Ares
Jillian Sagusay Ivan Lagunero
Quintos Maria
GROU
P1

THANK
YOU
100% Done GRP 1+

Title of Presentation Ad Analysis: Safeguard

3+
Subject ENGL 7
Block XD
Professor Mr. Ivanell R. Subrabas