1. What is a cluster map?

A cluster map describes through a diagram:

• Important stakeholders and their numbers
• Value and distribution of business at least among principal
firms
• Business linkages among various cluster actors with respect
to the principal firms
• 2 types of cluster map – current and future
• A summary view of the cluster at one place
 2. Why do we need a cluster map?

Cluster map informs us regarding

• Linkages that exist but need to be strengthened
• Linkages that do not exist and need to be
developed
• Changes in macro indicators that we perceive for
the principal stakeholders
• Importance of linkages as an end product
 3. Information required to draw
Current cluster map

1. Principal firms: number, turnover, distribution of turnover, sources of raw

materials, major markets, major subcontractors, marketing channels,
various groups and networks

2. Support firms: groups, number, networks & level of interaction with

group/network of principal firms

3. BDS providers: types, number & level of interaction with

groups/networks of principal firms

4. Institutions: name, type, level of interaction with groups/networks of

principal firms
 4. Information required for
Future cluster map

• Principal firms by type (small/medium/large):

 Projected changes in macro variables

 New markets/marketing channels envisaged

 New networks planned and change in status of linkages with

any stakeholder and networks (of principal firms).

 5. Information required for
Future cluster map
• Other stakeholders

 New categories planned

 Their projected linkages among themselves (networking) and

with principal firms

 Projected changes in number and status of existing

stakeholders

 Linkages within their network/groups and with

networks/groups of principal firms.
 6. Tools for drawing a cluster map

Group of stakeholders

A well/poorly functioning network of a group

of stakeholders

A well/under developed linkage

A well/under developed linkage between two

sub-contractors

Number of stakeholders and value of

businessin a group ( )
 Cluster map: a summation of modules

6. Support Institutions

5. Forward Linkage

1. Principal 2. Sub-contracting
Production System System

3. Private BDS 4. Raw material and

Providers machinery suppliers
 Reeling cluster - Ramanagaram

Weavers

Transporters Traders CSB

Silk exchange State Dept.

Banks
Reelers
Tech. providers
Cocoon Mkt
Rearers Chawki
Grainage

Machinery Mfrs./
Repairs