ONLINE RETAILING

PREPARED BY: ZEESHAN

 Introduction
 Types of e-tailers
 Benefits of e-tailing
 Pros & cons of e-tailing
 Sectors using e-tailing
 Barriers of e-tailing
 Challenges of e-tailing
 Major companies in e-tailing industry
 Final worlds
E-tailing is the selling of retail goods on the Internet.

Short for "electronic retailing" and used in Internet

discussions as early as 1995, the term seems an almost
inevitable addition to e-mail, e-business, and e-
commerce.

E-tailing is synonymous with business-to-consumer (B2C)

transaction.
 TYPES OF E-TAILERS

Pure Play Bricks & Clicks

E-tailers E-tailers
A pure play e-tailer uses the internet as its primary

means of retailing. Some of the pure play e-

tailers are Buy.com, Amazon.com etc.

A brick & click e-tailer uses the internet to push its goods
or services but also has the traditional physical
storefront available to customers.
Highly discounted pricing

Better interfaces and delivery

High decibel media campaigns

Save time and efforts

Convenience of shopping

Ability to compare
prices and products
Pros of e-tailing
Low cost

Flexible time

Pleasant

sale
environment

Easy to
access
Under customer
cookies and
usage
 Cons of e-tailing

It’s hard Lack of

Customer
to build Additional customer
can’t
customer’ cost trust
feel
s relation and
products
security
 Electronics

Computer
Employment and
Peripherals

Toys and
Real Estate
Games

Travel &
Hospitality
Tourism
 Not sure of product
quality

Have to wait for Cannot

delivery bargain/negotiate

Not sure of security

Significant discounts of
are not there transactions/credit
misuse

Need to touch and

feel the product
Higher cost of customer acquisition

Threats of cyber crime

Lack of touch and feel element

Reverse logistics

No bargaining/negotiation
Amazon Flipkart Paytm Snapdeal Myntra
The e-tail revolution has come up with huge
opportunities and advantages both for the
marketer as well as the consumer. The consumer
can now shop 24x7 from our home and at ours
convenience. We can search for a product from a
hoard of online shops and deals available.