BUSINESS COMMUNICATION

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MUBASHI
R-
WHAT IS BUSINESS
COMMUNICATION?
Business communication defines as the flow of
information perception and ideas etc.. Either within a
organization among different parties.
• OR
• Business communication is the process
of sharing information between people
within and outside of a company in
order to promote an organization
goals, objective aim and activities as
increases profits.
WHY BUSINESS COMMUNICATION?
• PURPOSE OF BUSINESS COMMUNICATION

Ensuring smooth conduct of business

Enhances business goodwill

GOODWI
LL
 Promotes motivation

Creates effective team

Boost customer relationship

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INTERNAL INTERNAL
UPWARD LATERAL

INTERNAL EXTERNAL
DOWNWARD

DIFFERENT TYPES OF BUSINESS

COMMUNICATION
 Sender,
customers, Business
business information(bu
people ,govern siness memos,
ment agencies, letters, reports
suppliers etc..

Receiver,custo
mers, business
people,
government Feedback
agencies,
suppliers etc..
 • COURTESY

CONCRETENESS

COMPLETENESS

7C’S OF
BUSINESS CONSIDRATION

COMMUNICATION
CLARITY

CONCINESS

COMPLETENESS
1)CLARITY:
•Speak slowly and clear
•Emphasis every word
•Use familiar words
•Punctuation has to proper

2)CORRECTNESS:
• Correctness in grammar, spelling, and
punctuation
• Proof reading before send etc..
• Use correct words

3)COMPLETENESS:
• Provide all important information
• Answer all the asked question
• Give extra information if he desires
• Provides answers to question ‘who’
‘what’ ‘when’ ‘where’ ‘how’ and ‘why’
4)CONCINESS:
• Message should be precise to the point
• Less words but understanding
• Avoid long and lengthy sentence
• Include only relevant material

5)CONSIDERATION:
• Sender must consider their level of calculation, interests etc
• Reply with positive and pleasant way
• Show interests in be receiver specific
• Think about receiver before I think about myself
6)CONCRETENESS:
Get rid of vagueness while communicating
Use concrete words
Use facts and figures while messaging

7)COURTESY:
Be polite and respect the receiver
It helps in networking, building support and sustaining a relationship
Using words like please, kindly, do this.
BUSINESS CYCLE
 WAY OF BUSINESS
COMMUNICATION
Emails
presentation
Written reports
Social media
Conference calls
Reports

This Photo by Unknown Author is licensed under CC BY-SA

 Elements of personal communication

Spoken words Tone of voice Body language

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 TYPES OF BUSINESS
COMMUNICATION

Verbal NON VERBAL

communication COMMUNICATION

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 VERBAL COMMUNICATION

Part of communication but included voice in verbal communication

• eg:Written communication
• communication
• Visual communication
• Audio-visual communication

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NON VERBAL COMMUNICATION

• Part of communication includes;

Body movements and gestures
Eye contact
Facial expression
Ton of voice
Deliberate silence
Timing
Appearance
Touch
Hand movements
 BARRIERS TO EFFECTIVE
COMMUNICATION
Organisational barrier
Phycological barrier
Physical barrier
Semantic barrier
Cultural barrier

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THANKS