Strengths

• A backing of Parle Products

Weaknesses
• Indian association • experienced many lawsuits for
• Target segment mistreatment of employees
• no-frills experience in shopping within
• Strong Perception of quality Walmart
• some products are low quality which
• Pricing affects brand name

SWOT
Opportunities
Analysis
• offer more western goods to developing Threats
countries • increasing competitors
• compete in other retail industries such as • recessionary periods in economy means
supermarkets fewer electronic and entertainment
• create more private label products with high purchases
quality • rising commodity product prices due to
• introduce special products to healthy-eating increased labor cost of manufacturing
trends like organic or gluten-free products
• expand online store and presence