Mahatma Education Society’s Pillai College of Arts

Commerce and Science

Name: Ankit R. Singh

Class: TY. BCOM FM
Roll no: 6957
Topic: Pepperfry Limited
Subject: Entrepreneurship Management
Submitted to: Prf. Jennie Prajith
 OVERVIEW

Startup Name Pepperfry

Headquarters Mumbai,India
Sector Private
Founders Ambareesh Murthy, Ashish Shah, Sanjay Netrabile
Founded July 2011
Parent Organization Pepperfry Private Limited
Total Funding $ 285.3 Million
Valuation Rs. 8000 to 10,000 crore
Revenue Rs. 260.61 crore
Website www.pepperfry.com
 JOURNEY

•2011- Ambareesh Murthy & Ashish Shah came up with the idea
• Jnuary 2012- launched and grown
•February 2017- achieved milestone of serving 4 million customer orders.
•Has more than3.8 million registered users, 17 fulfillment hubs
•Delivers more than 50 cities, sells a product every 25 seconds.
•Gets more than 5 million visitors every month.
 PRODUCTS / SERVICES

• Furniture
• House decor
• Furniture rentals
• Try and buy sofas
• Furniture exchange
 COMPANY STRUCTURE

• Started rearranging its business structure while gearing up for its debut on the
stock exchanges.
• The founders have redomiciled pepperfry from Cayman Island to Mumbai.
• Founders had planned to list it in US and registered the startup in Cayman
Island, earlier plan was to establish listing in US.
• As a foreign company cannot do an IPO in India, the startup changed its strategy.
• Are seeking to raise as much as $ 300 million via sales of new stock and secondary
offering of shares.
• Planning to file a draft IPO prospectus with SEBI this year.
 MISSION

• Create value for their customers, shareholders, and business partners.

• Sales run rate for January 2022 is 50% higher than the same period in January
21.
• Committed to the metaverse and in doing so are in doing so are building
augmented and virtual reality solutions that will blur the lines between virtual
and real.
 BUSINESS MODEL

• Follow the omnichannel strategy where they allow their customers to order
products, anytime, anywhere from any device.
• Connected with small and medium sized business merchants and artisans who
can sell products through pepperfry.
• Category team meets the sellers to check the quality of the products and once
approved they are sent to the studios for photoshoot.
• Photos of the products are then placed on their website, when ordered it is
brought from the sellers and delivered to pepperfry’s warehouse
• Uniqueness:
a) Pepperfry studio and Franchise Model
b) Powerful marketing
 FINANCE

•Revenue / turnover •Net worth of the • EBITDA of •Liabilitie

Total assets
of PEPPERFRY company has the company of the s of the
LIMITED is INR 100 decreased by -58.75 has company company
crore - 500 crore % increased by has has
60.75 % decreased decrease
by -29.70 % d by -
24.90 %
 OPERATIONS

• Pepperfry’s technological architecture is completely developed

organically and in-house.
• Discrete products enable the front-end experience, the fulfillment and
logistics experience, the customer support experience as well as the
omni-channel experience. 
• heavily investing on new-age technologies with an aim to become the
most tech-enabled business.
• have been using artificial intelligence(AI) and machine learning(ML)
extensively to provide consumers a superior shopping experience. 
SWOT ANALYSIS