K10 PRODUCT: DEEP DIVE

TRAINING GROUP ASSESMENT

INTRODUCTION
 K-10 PRODUCT
➤ K-10 Product contains classes from (4th to 10th) with CBSC, State Board, ICSC syllabus
➤ K-10 product has great features like
➤ Conceptual learning
➤ Learn journey
➤ India’s best Teachers
➤ Quiz games
➤ Unlimited test and practice
➤ It is personally designed for the Kids who are perceiving 4th to 10th
➤ LPTA (Learn,practice,Test,Analysis) play’s an major role in the product to develop the
understanding level of the concepts and to view the performance of the kid
➤ Each and every kid will be having their own personalization mode in learning
➤ The key factor of k-10 product is the library mode. Where the kids can go and revise
the particular topic in which they have doubts
➤ K-10 product also contain Byju’s classes from (4th to 10th).where the kids can attend
the live classes and can also get solution for there doubts on spot of session
 HOW IT'S DONE
● Content, Technology, Media are the base of Byju’s The learning app

➤ CONTENT: K-10 product strictly sticks on the syllabus followed by the schools like (State Board,
CBSC, ISCS). Since the content will not miss match content thought in the school will be same in K-
10 application also, where the kids will not miss their path in learning the concepts.

➤ Technology: When your kid starts to use the application and content , the k-10 product starts to
observe where the kid is finding difficulty to understand the concept and where he has to focus an
lot. Once its done the application will provide an personalized mode since the kid can view what all
are the content he should focus more to get clarity on it.

➤ MEDIA: It is one of the most powerful method of learning followed by byju’s. Rather than reading
and learning concepts from book, watching videos will provide more effective understanding on
concepts where the kids will not forget the concept and will be an easy way to apply the concept on
an real time application . Visual learning attracts our mind rather than learning from books.
 ESSENCE OF BTLP
●Learn - Practice - Test - Analyses

● Learn: Method of learning is completely different in Byjus compared to schools. Self learning is a key
factor of a kid to improve his/her skills, sitting with 40 kids in school and listening lectures will not give
them an proper understanding. Where as when the kid is studying on his own with the help of videos based
on the real time examples will acquire more knowledge on the concepts which he/she is learning

● Practice: when ever he/she an concept in k-10 application at the end there will a test conducted based on
the concept. Once he/she attends it they will be coming to know how much they have been understood the
concept. Based on the performance they should keep on practicing untill they achieve the satisfaction level.

● TEST: At the end of each topic here will test conducted. In that test we have 4 process like warmup, strides,
sprint, laps, race, marathon. When ever you attend the test it show you at which level of understanding your
having on the topic.

● Analyses: While attending all the tests the application will provide Knowledge mapping which shows
which all are the concepts you should focus on the topic.
FEATURES &
USP
 Interface:
➤ Offline
Visualization:
➤ 3D Animations ➤ Recently Learned Videos

➤ In air Projections ➤ Dashboard

➤ Real Life Examples

➤ Recurring access to Content
➤ Short Length Videos

Personalization:
➤ Adaptive Learning
➤ Knowledge Graph
➤ Recommended Videos
➤ One on One
➤ Notifications Content & Accessibility :
➤ Previous Year question papers ➤ Conceptual Learning
➤ Popular Videos ➤ Portable
➤ Library Mode ➤ Platform Independence
➤ Personalized Mode
(Lenovo as the device)
➤ Piracy Protected
➤ Aligned with Curriculum
➤ Gamification
➤ Subtitles
➤ Assessment:
➤ Time Saving
➤ Learning Analysis
➤ Resume Feature
➤ Average Time Spent
➤ Practice
➤ Quizzo
Credibility:

➤ World class Teachers

➤ BYJU’s Corner
➤ Cost Effective
➤ Global
➤ Investors
➤ 47 million + Downloads
➤ 4.7/5 Ratings on 17Lakh+ reviews
➤ Branding and Promotions
➤ 90%+ retention rate
➤ 71minutes of Average engagement Time
WHAT IT
OFFERS
➤ Conceptual learning  with personalized programs 
➤ Conceptual mastery through individual learning journeys 
➤ Engaging Indian best  teacher video lessons 
➤ Players to direct  knowledge learning and simulation 
➤ Programs tailored to the needs no pace of each student.
➤ Mentor Support(10am to 9 pm)
➤ SME (Subject Matter Expert)
➤ 3 Maths Books+2 Science Book
➤ NTSE +NSTSE (Olympiad competitive Exam Coachings)-JEE/NEET Foundation
Training+ Daily Practise Papers + AITS Training papers (All Indian Test series)
➤ Personalised Tutor Session
➤ Eliminates the problems concerned with conceptual learning and ensures the delivery of
content through effective medium- Visualisation
➤ Grabs the attention of the students and keep them engaged throughout; Improves retention
➤ Develops curiosity and Interest
➤ Emphasis on real life objects and examples that provides relatability factor
➤ Provides Reasoning through ‘How and Why’ approach which will give clarity on concepts
➤ Provision for instant doubt resolution
➤ One on One attention and personalization which makes the learning journey much simpler,
faster and even memorable
➤ Homeworks and Mentor being assigned for taking care of this homeworks
➤ All India Ranking List v=based on Test series
➤ Tablet with content
➤ SD card with content

➤ Byjus classes
FEATURE
BUCKET
 PRODUCT HIGHLIGHT

Personalised Learning Journey

The learning pace of each student is acknowledged and based on this a Knowledge graph
directs and links the different concepts and helps them in analysing their key strengths and
areas of improvement.
Content In sync with the syllabus
The learning journey is based on the syllabus and grade of the student. The journey is made
much simpler with effective mode of presentation and analysis methods.
In- depth Analysis
Effective and efficient methods of Practice and Tests are ensured by way of adaptive and
interactive tests. By way of recommended videos, students are given the opportunity to
correct the mistakes and improve. As the core areas get highlighted, students get to know the
areas to focus.
 Feature Buckets

VISUALISATION

One important highlight is that Visualization enhances Relativity

●3D Animation creates a long lasting impression in the minds of the students and helps them

in connecting to real life examples. It enhances the imaginative power and the grasping ability.

●In air projections helps in minimizing errors concerned with visual perception and enables

better understanding of the concept by providing clarity.

●Real life examples enable students to connect with the concept well. And even in further

learning they tend to connect the concept with real life so they understand it better with

application and therefore the retention level is also high.

 VISUALISATION

●Offline Mode- The Byju’s Premium app is made available through SD card so that the
network issues won’t affect the learning journey of the students. By this way students can
revise at any point of time.
●Recently learned videos- Tracking where the studies is left is a problem in the
traditional model of learning and therefore it can affect the continuity. This issue is sorted
through the feature ‘Recently learned videos’ as it helps to pick up from where they last left.
●Dashboard- I has features like learning analysis, Byju’s Corner and Quizzo. It has got 4
basic sections ( PCMB) which makes the navigation easy.
 INTERFACE

● Notifications- Notify and updates the students about the marked topics, portions left
unfinished etc
● Previous year Question Papers- If one registers for 10th grade, they can get access to
previous year question papers for practice and can use it as a reference base.
● Popular Videos- Are the videos that have created an impact. It is either the videos students
have loved watching or are facing major challenges; which are significant in their learning
process.
 INTERFACE
●Library Mode- Allows the student to learn any topic directly and skip the step by step
process.
●Personalized Mode- With the features like knowledge graph and adaptive learning
students are given specific and constructive feedback according to their pace and
performance.
●Piracy Protected- The data is protected from piracy. The contents of the SD card is
encrypted, the application cannot be projected or even screen recorded.
●Gamification- Learning is made more interesting and exciting with the features like
Quizzo,practice gamification and leaderboard ranking.
 SUPPORT & POLICY

Backbone of Byju’s app is its support and policy which gives it an edge over the other
competitors in the market. The 8 features are as following:

➤ 15 days free trial:

➤ 15 days refund policy:

➤ Parent’s connect app

➤ Post sales
 SUPPORT & POLICY

➤ Student’s portal

➤ Flexible payment options

➤ App lock

➤ 24/7 chat support

 ASSESSMENT

➤ Learning analysis

➤ Average time spent

➤ Practice

➤ Quizzo

➤ Test series
 CONTENT & ACCESSIBILITY

1) Conceptual learning

2) Winding up

3) Portable

4) Time saving
 CONTENT & ACCESSIBILITY

➤ Resume

➤ Platform Independence

➤ Aligned with curriculum

➤ Subtitles
 PERSONALIZATION

➤ Adaptive learning

➤ Knowledge Graph

➤ Recommended Videos

➤ One to One
 CREDIBILITY
➤ World Class teachers

➤ Byju’s corner

➤ Cost Effective

➤ Global

➤ Investor

➤ Downloads & Ratings

➤ Brand and promotion

➤ Retention rate & Average time spent.

 SALES
STRATEGY &
FEATURES
 K10: SALES STRATEGY & FEATURES

➤ Personalised learning experiences for every type of learner : Adaptive learning is

unleashed with the help of data science and artificial intelligence.

➤ Use of knowledge graphs : The knowledge graphs will give the report how which
concepts are clear and which are weak. The videos are recommended for the weaker
concepts right away for instant doubt clarification.
 K10: SALES STRATEGY & FEATURES

➤ Different levels of difficulty to create a smooth learning curve : The adaptive

examination is crafted to subtly test and analyse child’s standing.

➤ BYJU’S - The Learning App : The application is made for easy and effective use. The
interface is smooth and the design is attractive.
 K10: SALES STRATEGY & FEATURES
➤ 5. Comprehensive coverage of over 1 lakh concepts : The ocean of knowledge is
organised and aligned for maximum efficiency. The library mode is just the cherry on
the top for exploration.

➤ Based on the student’s progress, personal learning profiles are created :

Byju’s application adapts for the needs and wants of each and every student, personally.
It gives an experience of personal touch which is unparalleled.
 K10: SALES STRATEGY & FEATURES

➤ Motivating remedial methods : Gamification the the progress give the student a sense
of competition which in response acts as a motivator for trying again and reaching the next
level.
 K10 PRODUCT : BTLP vs BYJU’S CLASSES :

BYJUS’S CLASSES
BTLP
1. Accessed from the Byju’s
1. It can be accessed by a
tablet or SD card
personal device.

Content for learning is available Content for learning is available

offline. online.
K10 PRODUCT : BTLP vs BYJU’S CLASSES :

BYJUS’S CLASSES
BTLP
Doubt clarification is
slower. Doubt clarification is
faster.

Tablet/SD is compulsory. Tablet is optional.

KEY ELEMENT’S
OF PITCHING
 KEY ELEMENTS OF PITCHING
Key Elements of Pitching

1 - INTRODUCTION
2 - RAPPORT BUILDING
3 - NEED GENERATION & PROGRAM MAPPING
4 - PRODUCT PITCH
5 - CLOSING FIRST CALL
6 - SALES CLOSURE

Now let us see how we can pitch BHLP to customers following the key elements of pitching
 INTRODUCTION

➤ Introduce yourself as educational counsellor calling from Byju’s – The Learning App

➤ You may tell their email, usage of the app to build trust with the Parent

➤ Speak about the role of an educational counsellor – he/she helps understand a child's
performance, how to use Byju’s app better etc.
 RAPPORT BUILDING

The key aim is to develop partnerships or communicate with the parent if we can, the parent will
open up further and give us an insight into the actual challenges they face when it comes to the
schooling of their child. Perhaps notably, the adult will probably listen even more carefully to
what you have to say.

The best way to build connect with the parent is to really understand his kid completely, from an
academic as well as co-curricular dimension.

• Discuss about the child favourite subjects.

• To understand the child you can ask questions around co-curricular activities

• The next stage of rapport building can then be about how the child currently
approaches learning and how he/she feels about the same.
 NEED GENERATION
While generating need, we need to talk about the 3 biggest problems which parents face
in their child's education:

• Lack of concept clarity

• Doubt clarification
• How to make their child study regularly

OTHER KEY FOCUS AREAS

• Points to be highlighted
• Conceptual Learning
• Time Saving
• Adaptive Learning
• Short Length Videos
• Offline
 NEED PROGRAM MAPPING

Once the need of the program has been established, we can map the need to the
program with the following example.

➤ Flexibility. Students have the freedom to juggle their careers and school because they
aren't tied down to a fixed schedule.
➤ Reduced Costs. Online education can cost less due to a variety of reasons. ...
➤ Networking Opportunities.
➤ Documentation.
➤ Increased Instructor - Student Time.
➤ Access to Expertise.
 PRODUCT PITCH

➤ Learning is made visual and contextual (through BYJU’s app) which helps in concept
clarity and better retention.

➤ You may use illustrations here (like pizza for fractions, visual way of Pythagoras
theorem, better to focus on math examples or weak subject that you may have
identified).

➤ At the same time, explain how teacher (through BYJU’s Tutor+) has his/her own value
in learning process through:
 CLOSING FIRST CALL

➤ Talk about that you would be sharing couple of videos

➤ Ask the parent to go through the video with the kids so he may speak about how the kid
enjoyed the videos and his reviews

➤ Talk to the parent that after some time you 'd talk again. It's recommended that you suggest
a precise time.
 SALE CLOSURE
Start call by asking feedback of the videos sent in the last call

One of the most commonly used and sensible techniques in closing involves you to pitch what
we provide before you pitch the price, as the customer understands what he gets the value of
the product if fulfilled, it’s more like a summary of what you pay for to solve your problem

Product key features

❑We need to put the BTLA in such a way that it gets to know the learning approach and the
value it adds in terms of helping the child review, practice and understand the concepts with
the example of real life.

❑With pitching BTLA, you need to talk about the learning material & features in that which
aids the child in different ways
❑Talk about Exclusivity/differential of fee structure as compared to the website

❑Talk about the 15-day refund policy

DO’S & DONT’S
 DO’S

➤ Always start your call with greetings like , Good Morning Mr. Singh , Good afternoon ,
good evening etc .

➤ When you are starting your call always Introduce Yourself .

➤ In your 1 call After Intro you need to build a rapport with parent .
st

➤ Create a need , why is so imp Byju’s the learning app , how you will be take more
advantage in quarantine time from this app .
 DO’S

➤ Inform to the parents about byju’s app. And describe what is Byju’s app and Why is so
imp for your child .
➤ Send a videos to parent for better clarification.
➤ Be polite in front of parents .
➤ Always take feedback in your second call .
 DONT’S

➤ When you are calling 1st time to parent don’t tell about pricing .

➤ Don’t close your calls with negative points .

➤ Don’t get hyper in front of parent .

➤ Never judge to parent by his profession , Exp - middle class parent can afford our fees
or not .

➤ Without any reason don’t provide any discount .

PRICING
 PRICING

➤ Easy EMI Option with on Zero % interest Rate .

➤ We Have minimum or maximum price Rs .

➤ We Can’t sale this product not more then of maximum price or less then minimum price .

➤ We are providing scholarship .

➤ we are also providing till 13% discount to the parent .

 PRICING

BTLP Pricing (Class 4-10 ) BYJU’S CLASSES Pricing (Class 4-10)

➤ Base price -20k ➤ Base Price – 35k

➤ Add on price -15k ➤ Add on price -25k
➤ Capping year - 5 YEAR
➤ Capping year – 3 YEAR
➤ Samsung 10 inch WIFI only
➤ Lenovo 10 inch WIFI + 4G =
= Rs -15,000
Rs -13,000
➤ Sibling ADD on = Rs -15,000
➤ Sibling ADD on = Rs -5,000
CONCLUSION &
SUMMARY
 CONCLUSION
• SUMMARY : Following are the points which are covered in the above slides.

➤ K-10 ( 4 To 10 )
➤ K-10 Has to Offering :-
➤ BTLP and Second is Byju’s Classes
➤ K-10 not only teaches you what to learn but how to learn .
 SUMMARY

So k-10 is made by 3 layers :

➤ Content
➤ Technical
➤ Media
➤ 4 pillar
➤ 7 Bucket
➤ Focus on conceptual learning with personalize learning
➤ India’s best teacher support .
“Learning made faster and simple”
THANK YOU