TYPES OF COMMUNICATION

ACCORDING TO MODE AND

CONTEXT
 What is Communication?

Communication is the systemic process in which individuals

interact with and through symbols to create and interpret
meanings (Wood, 1997)

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 What is Communication?

Communication is the process by which people exchange

information or express their thoughts and feelings

It may be classified according to:

• Mode
• Context
• Purpose and Style

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1.
COMMUNICATION
According to Mode
Two Types of Communication Modes

▪ Verbal – Non-verbal communication

▪ Visual communication

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 Verbal – Non-verbal

• Verbal communication refers to the use of words to share

information with other people

Although many use the term to describe only spoken communication,

Verbal communication can be divided into:
• Oral communication
• Written communication

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 Verbal – Non-verbal

• Non-verbal communication refers to the sending or receiving of

wordless messages

It is conveyed through:
• Gestures
• Body language
• Facial expression
• Posture
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 Visual Communication

• Visual communication uses visuals to convey information and

messages. Visual communication is essential in any work
environment

Can be achieved through:

• Digital mode
• Text

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2.
COMMUNICATION
According to Context
 What is Context?

• Context is the circumstance or environment in which

communication takes place

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Types of Communication According to Context

▪ Intrapersonal
▪ Interpersonal
▪ Extended
▪ Organizational
▪ Intercultural

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 Intrapersonal Communication

• Intrapersonal communication is communication with one’s

self

• Other labels include: self or inner talk, inner dialogue, self

verbalization or self statement

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 Reasons for Intrapersonal Communication

• Introspection and processing of feelings

• Rationalize before making a decision
• Boost confidence when about to do a task
• Consoling oneself after a negative experience

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 Interpersonal Communication

• Interpersonal communication is the interactive

communication between two or more people

• It is meant to establish or deepen one’s relationship with

others

• Can be formal and less informal

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 Extended Communication

• Extended communication involves the use of electronic

media such as:
▪ Tele, audio, or phone conferencing
▪ Video conferencing (skype calls, messenger calls)
▪ E-conferencing (webinars)
▪ Other technological means

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 Organizational Communication

• Organizational communication focuses on the role that

communication plays in organizational context

• For an organization to be successful, a system of

communication should be put in place

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 Four Approaches to Organizational Communication

1. Downward communication – refers to the type that flows

from upper to lower positions such as a superior to
subordinate (ex. President to a manager), usually asking
individuals to perform tasks

2. Upward communication – refers to communication

transmitted by subordinate to superiors such as views or
feedback on organizational policies, issues related to their
job, etc.
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 Four Approaches to Organizational Communication

3. Horizontal communication – is lateral in approach as it

takes place among people belonging in the same level but
coming from different departments or units (program heads,
subject coordinators) to facilitate performance tasks through
proper coordination

4. Diagonal communication – is diagonal in nature as

employees from different departments and units working at
various levels communicate and coordinate with each other
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 Organizational Communication

• Informal communication also known as the grapevine

comes from unofficial channels of flow

• Messages from different levels of the organization are transmitted

• Occurs due to dissatisfaction of some employees accompanied by

uncertainty such as superiors playing favorites, unfavorable
company rules, etc.

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 Intercultural Communication

• Intercultural communication is the communication

between or among people having different linguistic,
religious, ethnic, social, and professional backgrounds

• Gender difference can also affect communication as

individuals with different gender orientations interpret
messages differently. This particularly happens with non-
verbal communication
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 REFERENCES

▪ Suarez, C. et al. (2018) Purposive communication in English. Bluebooks

▪ Pilapil, E. et al. (2018) Purposive communication. Philippines. Mutya Publishing
House, Inc.

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