Title

Exploratory Data Analysis on

Retail Data Using Python
 Company Profile

ABOUT
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Program, Student SOS Program, Student
Externships Program.
Contact: +65-8402-8590,
info@thesparksfoundation.sg
Location: The hangar, NUS enterprise 21 Heng
Mui Keng Terrace, Singapore, 119613
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 OBJECTIVES
• To analyze the demand of different
product categories of retail superstore.
• To study the distribution and sales of
different product categories in the region.
• To research about the segment wise
purchase and to get insights about which
category is sold highest among which
segment.
• To research about the mode of shipments
category wise and region wise.
• To analyse about the highest discount
which retailer can give to keep profit
margin.
SCOPE
The analysis is performed on ‘Superstore
Dataset’ which is of India and consist of 26
states, also products are divided in three
categories as Office Supplies, Furniture and
Technology which contains different sub
categories, Also the customers are from three
segments i.e., Consumers, Home office and
Corporate. And shipment is done in four
different modes as Standard mode, First
Class, Second class and same day. And the
language used to perform analysis is python.
 Research Methodology

• Size of data: rows:9994 columns:12 Ship

Mode, Segment, Country, State, Postal Code,
Region, Category, Sub-Category, Sales,
Quantity, Discount, Profit.
• The ‘superstore-data’ is secondary data
which is stored on database of ‘Superstore’.
• Methods and technique used: exploratory
data analysis by using python

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 Data Interpretation

As per the data analysis Office supplies have

Highest demand among all three categories
As per data analysis profit generated through
which are sold by superstore.
sale of furniture is least among three categories
As per research among all 26 states Karnataka has highest sales whereas Mizoram, Assam, Odisha has
least sale we have to focus on these states to increase our sale SALE IN EACH REGION OF DIFFERENT
CATEGORY
 • As per data analysis North and Northeast India are
generating less profit as compared to central and
south India.
According to research sale in east region are highest but
• Western and East India are generating highest profit.
In northeast region sales are minimum
• To analyse profit over region
As per the research, to keep the profit margin the percentage discount should be less than 25%
 Findings
• As per the data analysis Office supplies have Highest demand among all three
categories which are sold by superstore.
• As per data analysis profit generated through sale of furniture is least among three
categories
• As per data analysis highest purchases are in consumer segment whereas home
office has least purchases in every category We need to focus on corporate and
home office segment to increase our sale.
• As per research there are three weak areas. As retailer is facing loss on Tables,
Supplies(office supplies) and Bookcases.
• As per research among all 26 states Karnataka has highest sales whereas
Mizoram, Assam, Odisha has least sale we have to focus on these states to
increase our sale.
 • As per research there are three weak areas. As retailer is facing loss on
Tables, Supplies(office supplies) and Bookcases.
• As per research among all 26 states Karnataka has highest sales whereas
Mizoram, Assam, Odisha has least sale we have to focus on these states to
increase our sale.
• As per data analysis Office supplies is highest selling product in each region
• As per data analysis standard class is most preferred mode of shipment in
every region and same day is least preferred in each state. • According to
research sale in east region are highest but In northeast region sales are
minimum.
• As per data analysis North and Northeast India are generating less profit as
compared to central and south India.
• Western and East India are generating highest profit.
• As per the research, to keep the profit margin the percentage discount should
be less than 25%
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 Conclusion and Suggestion

• AS OFFICE SUPPLIES IS HAVING HIGHEST DEMAND RETAILER SHOULD SALE OFFICE

SUPPLIES AS MAJOR PART OF HIS SALE.
• AS FURNITURE GENERATES VERY LESS PROFIT RETAILER SHOULD MINIMIZE SALE
OF FURNITURE.
• THE HIGHEST SALE IS DUE TO CONSUMER SEGMENT AND SALES FOR HOME OFFICE
We based our research on
CONSUMER ARE LEAST IN EVERY CATEGORY. HENCE RETAILER CAN ARRANGE
market trends and stock market
CAMPAIGNS FOR HOME OFFICE
historical performance data
• AS RETAILER IS FACING LOSS IN THREE SUB CATEGORIES AS TABLE, SUPPLIES AND
BOOK CASES SO TO PREVENT MORE LOSS RETAILER SHOULD ARRANGE SOME
MARKETING SKIMS TO INCREASE SALE.
• SALES IN NORTH AND NORTHEAST REGION ARE LESS SO RETAILER SHOULD FOCUS
ON THESE REGIONS TO INCREASE SALE OR SHOULD ARRANGE SOME DISCOUNT
OFFERS.
• AS STANDARD CLASS IS MOST PREFERRED MODE OF DELIVERY RETAILER CAN
GIVE FREE SHIPPING.
 THANK
YOU

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