MEDIA AND INFORMATION

LITERACY (MIL)
People Media

Mr. Arniel Ping MIL PPT 22

St. Stephen’s High School Updated:
Manila, Philippines June 1, 2017
LEARNING COMPETENCIES
Students will be able to…
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
• categorize different examples of people and state
reasons for such categorization (MIL11/12PM-IVa-2);
and
• cite studies showing proofs of positive and negative
effects of media, information on individual and society
(MIL11/12PM-IVa-1).
 TOPIC OUTLINE
PEOPLE MEDIA
A. Definition 2. People in Media
B. Types and Characteristics 2.1.Print Journalists
1. People as Media 2.2.Photojournalists
1.1. Opinion Leaders 2.3.Broadcast Journalists
1.2. Citizen Journalism 2.3.Multimedia Journalist
1.3. Social Journalism D. Advantages and
1.4. Crowdsourcing Limitations
E. Value
How do you understand the term “people
media”? refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by
DepEd)
People in Media and People as
Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-

shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS
MEDIA AND “PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
PEOPLE MEDIA practitioners
well-oriented to
media sources who provide
and messages information
and able to People as People in coming from
provide Media Media their expert
information as knowledge or
accurate and first- hand
reliable as experience of
possible. event.
PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use
the tools of modern
technology and internet to
create, augment or fact-
check media on their own or
in collaboration with others. Photo Credit: http://www.dgiwire.com/what-citizen-
journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium
.com/@stephen
khan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using
social media to make their
content available to more
people.
Photo Credit: http://www.cision.com/us/resources/white-
papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social
journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
Photo Credit:
community… http://www.richmedia.com/richideas/articles/crowdsourci
ng-how-to-hire-the-world
(Source:
https://www.merriam-webster.com/dictionary/crowdso
urcing)
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their
expert knowledge or
first- hand
experience of events
Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://
www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d1daf2
62-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users
Lower -
People in People as
end Media
Media Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION

1. What is the difference

between people as media
and people in media?
2. What are the advantages and
limitations of people as
media? People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
 CLASS ACTIVITY: CASE STUDY

Case Study: The Power of Citizen Journalism

Demonstrates the Need for Standards by
Michelle Leibowitz
Retrieved February 16, 2017 from
http://www.salzburg.umd.edu/lessons/citizen-journalism
 CLASS ACTIVITY: CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m. Para
Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident
in Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as
the suspect in the said shooting incident.
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear
his name.
• Undeniably, social media was also instrumental in the
arrest of the suspect Vhon Tanto who later admitted his
crime on national television.
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
• What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
•What role was played by citizen journalism and
social media in this incident?
•What positive and negative effects of media and
information on individual and society were
evident in this incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
•What important lessons can we learn from this
event as a social media user?
•How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening in
the future?
REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-step-flow-the
ory-2
/
• http://mediashift.org/2006/09/your-guide-to-citize
n-journalism270
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/0
3/people-as-media-campaigns-and-actually-existin
g-democracy
/
• http://
groups.haas.berkeley.edu/marketing/sics/SICS%2
02008%20Papers/m.pdf
• http://
journalistsresource.org/studies/society/social-medi
REFERENCES
• http
://blog.storyful.com/2014/03/12/ten-principles-tha
t-power-social-journalism/#.
V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-
and-open-platforms-are-the-new-normal-now-we-
have-to-make-them-work
/
REFERENCES
• http
://www.cbsnews.com/news/what-is-crowdsourcing/
• http://
learn.org/articles/What_are_the_Different_Types_of_
Journalism.html
• http://
www.thenewsmanual.net/Manuals%20Volume%201/
volume1_02.htm
• http://