Buying and Merchandising

Presentation
Ntokozo Mabaso
MAB045
11 November
 INTRODUCTION
2

COMP SHOP BOARD

3 -7

agenda TREND BOARD

8

SAMPLE BOARD
13
 introduction
Good day . My name is Ntokozo Mabaso and
ill be presenting a buyers lay down for the Mr
Price RT Women’s Denim section . The
presentation will pretty much layout a
comparisons of Mr Prices denim as compared
to suited competition . Expected trends that can
be spotted in Mr price for the December s/s
2022

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COMP SHOP BOARD
PICTURES MR PRICE THE FIX LEGIT
,DESCRIPT
ION &
PRICE

Mid Wash Heavy Cut Light Wash Heavily

Stone washed, relaxed
Out Mom Denim ,R Abraised Denim Mom
fit ,mom jeans , R229.99
349.99 Jean , R299.99

Light Wash Ankle Grazer Skinny

LightWash High Rise Skinny
High Rise Mid wash tight
jeans . R199,99 Denim Jean, R179 , 99
fit Skinny jeans, R229.99
 Wide leg fit & flare Black Unpick Hem Super
Light Wash High Rise
Denim, R 259.99
Kick flare Denim, R299.99 Wide leg Denim Jean R299,
99

Tube tight fit , ankle Dark Wash Wide leg Stonewash Hi-Waist
length denim R159. 99 Plain Dad, R299.99 Straight leg Long
Denim Jean , R329,99

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 Tube jeans , skinny The Jeans are placed Legit has also placed
COMMENTS ON jeans and mom jeans right at the back of their jeans toward
VISUAL have used 80% of the store but can be the end of the store.
MRCHANDISING the section with spotted as you enter It is not as easy to
large amounts of the store because of spot because the
stock . The jeans are the way they have back is not directly
neatly folded onto been placed , which facing the entrance.
shelves with labelled is in a chromatic The jeans are neatly
shelves and are manner from dark to placed on shelves
places in chromatic light shades of with all the shelves
colour display for denim. The denims neatly labelled and
each silhouette .The are folded and clear to see. The
other 20% of the placed in cube jeans are also hung
jeans are hung on shelves from the below the shelves.
wall mounted biggest size to the The colour display of
hangers . The denim smallest. the jeans on the
section can be Not all the cube shelves are
spotted from the shelves are labelled chromatic and the
window of the store . however regular colour display of the
customers will find it jeans that are hung
easy to navigate the is analogous. The
section but not new over all the display
customers. of the section is very
well put together.

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 SOCIAL MEDIA Mr Price , is present on all
STATERGY social media platforms .They
have used relevant graphics
and content that related to
their target market such as
including social media
influencers fashion models
and . They have made their
Facebook page a virtual shop
where they show the latest
items that are instore and
their prices where customers
can save items to purchase
them later. Mr Price have also
let customers engage by
letting them post reviews of
the newest items and
different ways to style them .
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Although The Fix is not
present on all social media
platforms , their social
media is relevantly
appealing to their target
markets .The use of
hashtags have been used
effectively with all their
posts to make current
fashion items trend. How
The Fix engages with their
customers is by having
challenges in regards of
trending items for
consumers to buy the items
and participates with
challenge and use relevant
hashtags and mentions to
be reviewed by the brand .
The posts on their present
social media platforms are
updated daily . They have
also created collection and
style guides in their saved
stories , and have also
included things like Events
and new brands that have
Legit is present on all
social media and is
managed under the
Edgars clothing retailer. A
virtual shop is provided
on two of their platforms.
The brand has used
appropriate graphics and
high quality pictures that
are appealing to their
target market , such as
using slogans that are to
their target markets
lingo. The brand doesn’t
not post on all platforms
as much as the should ,
but they do get to engage
with their customers
when needed .
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 WIDE LEG PRINTED
TREND BOARD JEANS

WIDE LEG LOW

FLARE LEG JEANS RISE JEANS

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 Figure 2: UK S/S 21 Women’s retail mix tracker

Figure 1: US S/S 21 Women’s retail mix tracker

1.2
SAMPLE BOARD

Figure 1: High waist jeans Figure 2: Body sculpt jeans Figure 3: Wide leg denim Figure 4 : Flare leg jeans
jeans

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 Q&A

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thank you
mirjam nilsson
mirjam@contoso.com
www.contoso.com