WINES OF THE WORLD

SALES & MKT INTERNAL BRIEFING

05/04
 KEY VISUAL & AGENDA
CITY/Date VENUE EVENT START END Duration DESCRIPTIONS

Grand Tasting
14:00 18:00 4 hours Focused on ON TRADE & OFF TRADE
Grand Tasting clients
Sheraton Hotel Hanoi Grand Tasting
K5 Nghi Tam, 11 Xuan 15:00 18:00 3 hours
HANOI Focused on RED APRON clients
Dieu Road, Tay Ho
Friday - May 26 district, Hanoi Master classes 1 14:30 15:30 1 hour D.O. Puente Alto - 100pts Terroir

Master classes 2 15:45 16:45 1 hour Overview of Bordeaux, by the Ecole du

Vin de Bordeaux
Gala Dinner 19:30 Late 2 hours ++ 120 pax dinner with suppliers
Grand Tasting
14:00 18:00 4 hours Focused on ON TRADE & OFF TRADE
Grand Tasting clients
Grand Tasting
15:00 18:00 3 hours
Focused on RED APRON clients
Mai House Saigon Hotel Overview of Bordeaux, by the Ecole du
157 Nam Ky Khoi Nghia, Master classes 1 14:30 15:30 1 hour Vin de Bordeaux
HCMC District 3, HCMC
Saturday - May PLANETA SICILY: A journey through
27 Master classes 2 15:45 16:30 45 minutes Planeta single Estates

Quinta do Noval: in the heart of Port and

Master classes 3 16:45 17:30 45 minutes the Douro valley

Caravelle Saigon
19-23 Lam Son Square, Gala Dinner 19:30 Late 2 hours ++ 150 pax dinner with suppliers
District 1, HCMC
 PARTICIPANTS IN WOW GRAND TASTING
• Limited to INVITATION ONLY
• Target invites:
• Total 500 pax minimum per city for both RA and
CHR
• CHR: Minimum 250-300 per city = we need to
invite 500-600 to avoid last minute cancellations
• Grand Tasting is not limited to client’s particular
managers. They are welcome to invite all their
teams who are interested in wines - all they need
to do is register with sales person who’s in charge
of the account.
• Invitation format has been sent out by chị Chung
sales coordinator
GUEST LIST – INVITATION PROCESS
 E-TICKET
• To be sent after clients confirmed joining, using the
format sent by chị Chung sales coordinator
• Back-office team prepare all E-tickets & send to sales
team to manage
• On E-ticket, there’s a barcode that will be scanned upon
entering the venue – clients just need to show this code
at the gate.
 PARTICIPANTS IN WOW GALA DINNER
• Limited to INVITATION ONLY
• Separate invitation TBC HAN HCMC
• Limited seats so only important and selected
guests should be invited
• Fill in the last column “Invite to Gala Dinner (Yes/ 150pax (TBC)
No)” for the clients you want to invite => our BOD 30 producers
120pax
will finalize the list – please wait until you have 30 producers 25 staffs & BOD
60+ seats for CHR to
green light to start invite for Gala Dinner 25 staffs & BOD
invite
60+ seats for CHR to
30 seats for RA to
invite
sell
 LIST OF BOOTHS / FLOOR PLAN
• Pending cancellation: Draga Miklus
• Booth sequence waiting for approval
• Floorplan to be printed separately and
give out at entrance, with the WOW
brochure

Draft layout Mai House 2

 STAFF AND PRODUCER BADGE
• Confirmed format
• Purchased badge holders
• Need to collect information from
teams to print badges
THANK YOU