PROJECT

PROPOSAL
 PROJECT PROPOSAL

WHAT IS A PROJECT
PROPOSAL

WHAT ARE THE CONTENTS OF

A PROJECT PROPOSAL

WHAT CAN BE THE RESULTS

OF A SUCCESFUL PROJECT
WHAT IS A PROJECT
PROPOSAL

A written document outlining everything is stakeholders

should know about a project that could solve or address a
problem or issue. Your project proposal should summarize
your project details and sell your ideas so stakeholders
buy into the initiative.
What are the contents of a
project proposal

Describes what is being proposed, why it is proposed, who

will run the project and how, and what resources are
needed to achieve the goals of the project
 What can be the results of a successful
project
Can you bring about a successful project
that can solve a problem, generate profit,
raise more funds, and spur more projects.
 *Activities such as organizing an
event selling equipment and
providing a particular service call
for a project proposal.

*The proposal is then subject

to approval.

Photo from: https://www.archiexpo.com/prod/smartflower/product-

108779-2151331.html
*Proposals can be classified according to use
they can either be internal or external

*Proposals can also be

classified as solicited or
unsolicited

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 PROJECT PROPOSAL

IS IT A PERSUASIVE DOCUMENT?
 A project proposal is a persuasive document 1

It shows a company how to adjust and solve a certain problem. 2

It describes what is being proposed, why it is proposed, who will run the project
and how , and what resources are needed to achieve the goals of the project.
3
 Project Proposal Features
Introduction
1
includes the subject, purpose, and main points of the proposal

Background
2 Presents current situation that the proposal addresses
Describes the problem and identifies it causes and effects.

Project plan
3 *Usually the longest section in a proposal because it shows the step by
step solution to the problem described in the background section of the
proposal
*also it states the objectives and outcomes of the solution.
 Qualifications
4 highlights the qualities skills and experience of the team or company that will run the
project.

Cost and benefits

5 gives the total cost of the project and gives a summary of the benefits that the readers
can gain from the project.

Budget
6 gives a breakdown of the cost of the project it lists the people items and the funds
needed for the project.
*

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Considerations
1. Format
*The choice of format depends on the subject,
purpose, readers, and context of the proposal

2. Subject
*Must have a clear, definite subject.
*The information about the subject should be
relevant
Considerations
3. Purpose
• should be clearly stated for the sake of the
readers.
• All the details in the proposal should should
contribute so the achievement of that purpose.

4. Readers
* an individual making the proposal should
fully understand the readers.
Considerations
5. Context
• Consider the circumstances in which it is
going to be read or used.

6. Concise Introduction

7. The familiarity of the readers with the subject

of the proposal determines the length of the
background information.
Considerations
8.
• The project plan does not only give the steps
in resolving the problem,but it also states the
reason for taking each step

9.
The qualification section should have enough
positive, relevant, and useful information
about the personnel and the organization.
Considerations
10.
Readers measure the cost of the project
against the benefits that they will gain from
it. For many, the cost determines whether
or not they will accept the proposal.
Therefore, it is crucial to stress the positive
outcomes of the project and the credentials
of the team or company.
Considerations
11.
The budget section of the
proposal should list all the
possible expenses of the project.
Various Forms of
Office Correspondence
 Office Correspondence, or business correspondence, is a written
interchange of internal (communication between company
departments) and external communication (communication between a
company to another firm) to assist the flow of business processes

 Business letter is the traditional way of communicating information from

one company to another or used in external correspondence. The
format can either be full block, modified block, and semi-block. Various
types of letters are sales letter, order letter complaint letter, inquiry
letter, adjustment letter, acknowledgement letter, follow-up letter, cover
letter, letter of recommendation, and letter of resignation. Here is an
example where you can identify the different parts of a letter,
Additionally, Business memorandum or
memo is a written communication strictly
between the company’s offices to
another or used in internal
correspondence. A memo has its title line
and series number. Employees tend to
read the memorandum if the title line is
related to their job description. Memos
are also used to implement internal
guidelines or procedures that the
employees must follow.
Lastly, Business e-mail is an office
correspondence that can either be internal or
external. There is no required format in writing e-
mail correspondence, but it is expected that the
writer maintains a professional tone. Note that
the header of the letter is written on the blank
fields including the ‘from’ and ‘to’ fields. ‘From’
contains e-mail from the sender while the field
‘to’ contains the email of the recipient.