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    This document discusses a group discussion on marketing strategies for a chocolate snack product called Chococrispy. It identifies potential suppliers, order fulfillment processes, key product characteristics, communication practices, and customer segments. Revenue streams are packaging and delivery costs, with sales of the product. The group will focus on direct sales, social media updates, and loyalty programs to attract customers who enjoy chocolate snacks.

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    This document discusses a group discussion on marketing strategies for a chocolate snack product called Chococrispy. It identifies potential suppliers, order fulfillment processes, key product characteristics, communication practices, and customer segments. Revenue streams are packaging and delivery costs, with sales of the product. The group will focus on direct sales, social media updates, and loyalty programs to attract customers who enjoy chocolate snacks.

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    8 views5 pages

    Asas Keushawanan

    Uploaded by

    Ain In
    This document discusses a group discussion on marketing strategies for a chocolate snack product called Chococrispy. It identifies potential suppliers, order fulfillment processes, key product characteristics, communication practices, and customer segments. Revenue streams are packaging and delivery costs, with sales of the product. The group will focus on direct sales, social media updates, and loyalty programs to attract customers who enjoy chocolate snacks.

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    of 5

    LMCW1022 ​

      ASAS KEUSAHAWANAN
    DAN INOVASI​
    NAMA AHLI​ NO MATRIKS​
    NUR HAZIQAH IRDINA BINTI JABBI@MOHD RAQZI​ A194947​

    NUR AIN NATASYHA BINTI AHMAD ZAKI​ A195318​


    NISRINA MAISYARAH BINTI MANSALASAH​ A195729​
    HUSNA MAWARDAH BINTI RAHIM​ A195931​
    SOFEA NAJWA BINTI MOHD NASIR​ A196030​

    PENSYARAH
    PROF. MADYA DR. DORIS PADMINI A/P
    S.SELVARATNAM
    CHOCOCRISPY
    CHOCOCRISPY is made by bubble rice and chocolate
    Before eating, it’s need to soak in the water from
    5 until 15 minutes for melting the chocolate.
    Besides, it was very delight. Other than that, these
    choco crispy can give us more satisfaction while
    eating it. This is because it can give us energy
    and full our stomach.

    RM 1
    1.00
    Structure of company
    Chococrispy
    Headquarter

    Nur Ain Natasyha


    Agent/Director

    Husna Mawardah Nur Haziqah


    Nisrina Maisyarah
    Head of Irdina
    Head of sales
    marketing Customer services

    Sofea Najwa
    Promoter
    GROUP OF 
    DISCUSSION
    1.Demographic Approach
    1.Supplier Chocojar 1.Taking order 1.Product Characteristics 1.Practice consistent and -Gender: Male and Female
    proactive communication. -Age:7 years and above
    From HQ Chococrispy 2.Restock Order -Good packaging
    -Chocojar is made from 2.Take customer feedback 2.Geographic
    3.Confirming and sending
    high quality chocolate and act on it. -Malaysia
    the order.
    2.Services 3.Social media:keep update 3.Sosio-economy
    4.Managing social media.
    to customer -Student
    -Fast response on
    5.Editing photo -Workers
    WhatsApp and Telegram
    -Family

    3.Reward loyal customers


    1.Phone 1.Direct sales 4.Psychographic
    -Discount:Combo Prices -People who love to eat
    2.Internet -Free gifts 2.WhatsApp
    chocojar and chocolate
    3.Stock From Supplier 3.Online Platform addicted
     
    5.List of Customer segments:
    -Family
    -UKM Friends
    -Relatives
    -Neighbourhood
    1.Packaging Cost :Plastic bag 1.Delivery Fee :Cash On Delivery
    2.Delivery Cost 2.Product Sales

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