C11NA Network Analysis

for Business 1.1

Introduction to the Social

Network Analysis SNA
What is unique about SNA &

When should you avoid SNA

• Social Network Analysis relates to organizational behavior,
leadership and entrepreneurship.
• Statistics will help you make the most of this course.
• To achieve the benefit of the present course essential you need
to be fully engaged with the material, and diligently complete
exercises and conduct independent study before each session.

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Why should you consider network analysis?
 Dependence as point of departure: Agents contingently examined to one another.
 Theoretically informed: Integrate structure and agency to models of action.
 Cutting edge: Insights at higher levels of complexity.

Bank Brokerage during Basel II, BA funded

Christopoulos & Quaglia (2009a; 2009b)
Why one should not do SNA (after Robins, 2015)
• Its hot research
• Explain more variance
• Pretty graphs
• Fancy analysis
• Networks explain everything
• Big data
• Network expert collaborator
• Easy statistics
• Easy field work
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Dubai as a network:
1- each station is a node
2- each connection is an edge

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What is FTSE index constituents table?

• FTSE index constituents table provides detailed price information on

each constituent in an index.

• You will be able to access the company/issuer profile of a constituent

by clicking either the code or name of a constituent

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How dose it work:

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Course Assessment
•
Individual Coursework (20 % of course mark)
Task 1: One 500-word Report on Data Collection (20% of course
mark)
Task 2: One 1500 word Report based on the Analysis of Data
Outlining Opportunities for
Advisory Services (50% of course mark)
 Group Coursework (0% of course mark)
A presentation on which your group will receive feedback. No grades
will be assigned or
recorded.
 In-class test (30% of course mark)
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• Individual Coursework
There are two tasks of individually assessed coursework.
 Task 1
Students will be assigned a number of corporations from the FTSE350 and will be asked to identify and
collect data on their directors, according to the most recent annual report, and enter the data on an excel
file.
• The data that is required to be collected includes:
- Director name
- Director nationality
- Director gender
- Date director joined the board
- Director role
- Director DOB
- School name/location of Director.
- First degree, name of University.
- Second degree or MBA from?
- Company URL
- Company’s sector
- Company’s number of employees
- Company’s market capitalization on the day of data collection (record the date).

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Analytic Technique
• Background reading for the first lecture & seminar is ch1 of any good
textbook.
• Recommended are:  
• Hanneman, Robert A. and Mark Riddle.  2005.  Introduction to social
network methods.  Riverside, CA:  University of California, Riverside (free
access at http://faculty.ucr.edu/~hanneman/ (Links to an external site.)  )
Borgatti, S.P., Everett, M.G. and Johnson, J.C., 2018. Analyzing Social
Networks. 2nd edition. Sage Publishers.
• C. Download and install UCINET to benefit most from following the
workshop.  Instructions on the introductory module. 

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FAQs

A1- What is the In- Class test ?

It is to examine students’ knowledge of the theories introduced to them during the

course and their ability to provide a critique of analysis using the relevant theories.
The test will have two parts:

PART A. Students will answer four methodological questions by choosing whether true or
false, while also justifying their answer in a short paragraph. Each answer counts for 10 points.
(4x10 points).

PART B. Students will provide short answers to two analytic questions.

They can choose among four questions each counting for 30 points. (2x30 points).

The in-class test will be held on week 9 during the lecture slot and represent 30% of the
final mark.
• 2-How we can submit the Coursework?
• An electronic PDF or Word file of your coursework MUST be submitted to the
Assessment area on CANVAS.

• 3-Do we have to submit hard copy of my work?

•
• No hard copy of your work is required even if you are based on campus.

• 4-Will I get feedback on my coursework?

• Yes, you will receive general class feedback and individual or group feedback.
Class feedback on the assessment, highlighting general strengths and weaknesses, will be
provided and uploaded to the Assessment area on Canvas, while individual or group
feedback will be available when the marks are released (up to 3 weeks after the
assessment is due).

Feedback will be released to you via Canvas.

You will not receive feedback or marks on the final assessment (Consulting
Report) until after the Board of Examiners have approved the course results.
Late Submissions
The penalty of Late Submissions is a reduction by 30% of the
mark awarded.
Submission will be accepted up to five working days after the
submission deadline - your work will be marked, the late
Timetable & Key Dates

• Lecture/seminar/tutorial online: Monday 12-2pm GMT (UK time)

• Tutorial Dubai: Wednesday 8-9pm GST
• Lecture recordings will be made available after each session.
• Workshop/demonstration - Dubai: Saturday 4-6pm GST 1.29 Digital Classroom. 
• Instructions to be able to follow workshop content to be uploaded after each session.
• 
• Task 1 due date week 5- Edinburgh 1pm February 11.
• In class test during week 9, 7th March, 12pm GMT.
• Group presentations week11, 21st March 12pm GMT.
• Task 2 due date week 12- Edinburgh 1pm April 1.
Dubai Students' groups
Group Members Sector
Transportation, Communications, Electric, Gas & Sanitary
Dubai Group A 3
service
Dubai Group B 3 Wholesale & Retail Trade
Dubai Group C 4 Services - Personal & Supporting Business

Student Name Group Name Login ID Company Name of FTSE350 Role

Jeremy Abi-Khalil Dubai Group A  ?  ? Student

Sahar Bari Dubai Group A   ?   ? Student

Namrah Shahid Dubai Group A

 ?  ? Student
   
 ?
Oyinda Idowu Dubai Group B  ? Student
 ?
Mathushani Vijayakumar Dubai Group B  ? Student
  ?
Fen Xu Dubai Group B   ? Student

Athisha Damodar Dubai Group C   ?   ? Student

  ?
Yingwin Mao Dubai Group C   ? Student
  ?
Ghirisha Moorjani Dubai Group C   ? Student

Aastha Peer Dubai Group C   ?   ? Student

       
Task for Dubai students
• For Dubai students to follow the same pattern of tasks and assignments they have to be allocated a couple of
companies each.  
• In the welcome section of our course there are two spreadsheets that outline how this was done.  
• One with the FTSE350 data and one with the student allocation of companies for Dubai students.
• This is outlining TASK1 for them (due in week5).
• We allocated companies assigning a sector to each and allocating companies for students from the sector of
their group. 
• This way when they present as a group on week 11, they will be presenting information about their sector.  

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Timetable & Key Dates

• Lecture recordings will be made available after each session.

• Workshop/demonstration Digital Classroom. 

• Instructions to be able to follow workshop content to be uploaded after each
session.

• Task 1 due date week 5-

• In-class test during week 9,
• Group presentations week11,
• Task 2 due date week 12-
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