Lecture 5

Art and Artisan:

Production
Process, Medium,
Technique, and
Curation.
 Learning Outcomes:
● Identify the different between Artist and Artisan.
● Determine the Production Process, Medium,
Technique, and Curation.
 Introduction:
● Art is something that is created, and an artist must be the one
who creates it.
● The word “Artist” is generally defined as an art practitioner such
as a painter, sculptor, choreographer, pooet, musicians, and the
like.
● They are the one who created or produces indirectly functional
arts with aesthetic value using unique skills and creative
imagination.
● Artist provides color to our world and express the beauty of
surroundings.
● They are creative individuals who use their imaginations and
skills to communicate in a form of Art.
Notable Artist
LEONARDO DA VINCI - Is an
Italian painter, draftsman,
sculptor, architect, and
engineer who epitomized the
Renaissance humanist ideal.
His Mona Lisa in 1503 and
The Last Supper in 1498 are
regarded as the most popular
and influential paintings of the
Renaissance.
MONA LISA
THE LAST SUPPER
Notable Artist
VINCENT VAN GOGH - Is a
Dutch painter and generally
considered as one of the greatest
artists of our time. The striking
color, emphatic brushwork and
contoured forms of his work
powerfully influenced the current
of expressionism in modern art.
His most notable artwork is both
made on year 1889, which is the
VAN GOGH SELF-
PORTRAIT
THE STARRY
NIGHT
 ARTISAN
● Artisan is essentially a manual worker who makes
items with their own hands and who through
skill, experience, and talent.
● Artisan also considered as a craftsman such as
carpenter, carver, weaver embroiderer and so on.
● Artisans are master of their crafts and can create
products that can help us in meeting our basic
needs.
● Artisans also learn their techniques from their
family and community.
 MANAGER
● The certain individual who supervises and facilitate
creative projects and oversees the overall work of the
artists.
● The one who provides everything it needs to function
both as a business and as an artistic entity.
● Managers are of expertise is very wide, they oversee
hiring, training, and supervising the artists, the one
who handles organization budget, work with the
Board of Trustees.
Production
Process
PRE-PRODUCTION
● Pre-production for a movie typically begins as soon
as the decision to make it is made.
● It may also involve setting up the set, finding
locations, finding or securing permission at each
site, hiring a crew to shoot and edit the movie, and
drafting the script.
● Casting the movie entails hiring actors to portray
the roles.
PRODUCTION
● Production, or more “principal photography,”
refers to the actual filming.
● Principal photography als designates a kind of
point of no return for most films because it is often
difficult tor impossible to recover costs without a
finished product once production begins.
● Oce main photography of a film in complete, it is
called a “wrap”.
POST-PRODUCTION
● The visual and audio assets are modified at the
post-production stage once the shooting is
complete.
● Post-production encompassses all the steps
required in cutting raw film, putting the footage
together, adding music, dubbing, and sound
effects, to name a few.
● The length of post-production process varies
depending on the size and specifications of the
film, although it might last several months or
even a full year.
MEDIUM AND
TECHNIQUE
APPROACH
● MEDIUM APPROACH

● VISUAL OR SPACE
ARTS
FRESCO

The technique
called “fresco”
(fresh in Italian)
was developed in
later times.
TEMPERA

Involves the
application of
powdered pigments
mixed with egg yolk to
a panel.
OIL

Using
pigments that
use a medium
of drying oil as
the binder and
painting with
them on a
canvas.
ACRYLICS

Are water-based
paints made
from acrylic
resins.
WATER COLOR

Transparent -
comes in cakes,
tube or pans
Opaque - (also
known as
Gouache). Usually
obtained in tubes.
DRY
PASTEL
ENAMEL PAINT
ENCAUSTIC (WAX)
INK
LIGHT
OIL
PASTEL
SPRAY PAINT
WATER
MISCIBLE
OIL PAINTS
COMBINED
ARTS
DANCE
THEATER
CINEMA
 TECHNIQUE
APPROACH
Technique is the artist’s understanding of his
medium and ability to manipulate it to produce the
desired results. Despite using the same medium
artist have different techniques.
BLOWING TECHNIQUES - To
spread paint, distribute molten
crayons on paper or shape
molten glass using electric hair
blowers, blowing techniques are
used to force air into the work
area.
Transfer Design - involves a design in
another media, which is then transferred
using acetone and pressure from a
burnishing stick to another medium like
Xerox copy to boards or another paper.
Metal,wood, and textiles can all be used to
reproduce designs.
Tinkering – Someone who strives to repair
anything mechanical or invents such gadgets.
The process of creating and repairing. It
illustrates how concepts are developed and
understood when working with the hands.
When we interact physically especially with our
hands, we produce a wide range of sensory
Splattering – involves utilizing brushes and other
tools to flick,toss, or drip paint onto a painting
surface. Splattering doesn’t require professional
training because it encourages
improvisation,spontaneity and a very physical
method of creating art in contrast to other forms of
visual art. Enthusiasm and a lighthearted attitude
and necessary but not sufficient conditions for
Throwing- In pottery refers to creating a
pot on a potter’s wheel using a chunk of
clay. Starting with the clay’s preparation,
wedging to remove air bubbles, centering it
on the wheel,opening the clay in the
middle, creating the desired object on the
potter’s wheel, and finishing touches.
Coloring- It is the most fundamental kind
of art. It necessitates the application of
color to sketches or drawings, or you can
start coloring away. Color scheme,
watercolor or crayons artwork that has
been heated by hair dryer will look
Flowing - To this technique, mix the
colors in a cup, flip it over onto the
canvas,and then remove the cup to let
the paint drip all over the surface. The
outcome is determined by the range of
colors chosen.
Cutting - The art of making
paper designs is called paper
cutting.
THE GAWAD SA
MANLILIKHA NG
BAYAN AWARD
(GAMABA)
GAMABA (Gawad sa Manlilikha
ng Bayan Award or National
Living Treasures Award), is an
award that acknowledges folk
and indigenous artists who,
despite the modern times remain
true to their traditions.
EMBLEM - The award
logo is a representation
of the human form used
in traditional cloth.
Below we can see the
phrase “Manlilikha ng
Bayan” (an ancient
Filipino script used in
the Philippines in the
16th century.
GAMABA
AWARDEE
Ginaw Bilog - Known to his poet
GAMABA 1993. He is from Hanunuo
Mangyan Panaytayan, Oriental
Mindoro (1993). He helped preserved
the Mangyan literary tradition by
documenting the pieces of Ambahan
recorded. The Ambahan is a king of
poem consisting of seven syllables
lines.
MASINO INTARAY - He is
Musician and storyteller,
GAMABA 1993 Pala'wan Brookes
Point, Palawan (1993). He is a
Musician and Poet whose
expertise where the Basal,
Kulilal, and Bagit.
SAMAON SULAIMAN - He is a
Musician, GAMABA 1993. He is
from MAMASA PANO,
Maguindanao (1993). He's a
master in the use of the
kulintang and kutyapi of the
Maguindanaons.
LANG DULAY - Known to her
Textile weaver, GAMABA 1998.
She from T'boli, Lake Sebu
South Cotabato. The T'boli are
knowns for their use of abaca
fibers in textile weaving.
SALINTA MONON - She is a
textile weaver, GAMABA 1998.
She is from Tagabawa Bagobo,
Bansalan, Davao del Sur. Start
weaving at the age of 12 through
the guidance of her mother.
ALONZO SACLAG - He is musician
and dancer, GAMABA 2000 located
from Lubugan, Kalinga. A master of
dance and performing arts. He has
worked for the preservation of Kalinga
culture.
FEDERICO CABALLERO - He is an Epic
ChanterGAMABA 2000 from Sulod-Bukidnon,
Calinog, Iloilo. He works for the documentation
of the oral literature, particularly the epics of
his people. He's a Panay-Bukidnon from the
mountains of Central Penay, has worked hard
to document the oral literature of his people. He
has preserved the epics that use a language
that has long been dead by working together
with schars, artists, and advocates of culture.
UWANG AHADAS - He is Musician,
GAMABA 2000, Yakan, Lamitan,
BasailanHe is a Yakan, a people to
whom instrumental music is closely
connected to the spiritual realm. He
has made it his life's work to preserve
and promote Yakan culture through
the traditional music and instruments
of his tribe.
DARHATA SAWABI - A Textile
Weaver, GAMABA 2004 from
Tausug, Parang, Sulu. Weaving
Pis Syabit, the traditional
clothtapestory worn as a head
covering by the Tausug of Jolo.
TEOFILO GARCIA - He is a
Casque maker, GAMABA 2012
from Ilokana, San Quintin, AbraHe
had learned how to make gourd
casques and weave baskets from
his grandfather at the age of 16.
MAGDALENA GAMAYO - Based in
Pinili, Ilocos Norte, Magdalena
Gamayo took up weaving when
she was 16, guided by her aunt's
patterns. She received her first
loom from her father three years
later, which she would end up
using for 30 years.
 EVENTS/
EXHIBITS/
MANAGING
AUDIENCE
Events and Exhibits - it represent
the gathering of art objects into a
space for temporary event. The
event or Exhibits may include
work by a single artist, art works
on a single topic or theme, from
specific era, in a defined medium,
from a defined geographic region
or combination of all of these.
ACCUMULATE ARTWORKS
TO DISPLAY- know your
collections and be clear about
what you want the world to
see.
CHOOSE A THEME -
decide a unique
theme and finalize
your artwork.
ONBOARDING A
GALLERY- search for a
venue and create a
timeline for your
exhibition
MARKET YOUR EVENT -
market your event through
social media since it is the
best and the most popular
means to engage a like-
minded Audience.
DISPLAYING
THE
ARTWORK
IN THE
GALLERY
OPENING THE CEREMONY
GREETING AND GUIDING THE AUDIENCE
MANAGING AUDIENCE - artist
should be beholden to their
audience because art is created
for the audience.
Here are some effective ways to manage
your audience properly:

● Greeting and guiding

● Offer refreshments
● Play thematic music
● Make sure your employees
THAT’S ALL !
THANK YOU!!