THE

I N F O R M AT I O N
AGE
GUTENBERG TO SOCIAL MEDIA
 KEY CONCEPT:
FROM TRADTIONAL INDUSTRY TO INFORMATION AGE, DIGITAL
AGE, OR NEW MEDIA AGE.
INFORMATION
knowledge communicated or
received concerning a particular fact
or circumstance
WHO IS JOHANNES GUTENBERG?
JOHANNES
GUTENBERG • FAMOUS FOR HAVING DESIGNED
AND BUILT THE PRINTING PRESS
• BORN: C.394-1404 IN MAINZ,
GERMANY
• PARENTS: FRIELE GENSFLEISH
ZUR LADEN AND ELSE WIRICH
• DIED: FEB. 3, 1468 IN MAINZ
• EDUCATION: APPRENTICE TO A
GOLDSMITH, MAY HAVE
ENROLLED AT THE UNIVERSITY OF
ERFURT
• SPOUSE: NONE KNOWN
INFORMATION
AGE • Also called the Computer Age, the
(Guntenberg to Social Media) Digital Age and the New Media Age.
• Introduced "movable type printing.
• Establish “Gutenberg Era” Shaping the
nature of society and its underlying
institutions.
• Principle
⚬ “The massive distribution of
information in an expensive manner
because it is institutionalized”.
The Pre-Gutenberg
World
Pre-Gutenberg
World • Printing press was not yet available.
• information processed in a tendinous
manner.
• Books were written and produced by
hand.
• Restricted only to “Elite Group of
People”.
• Information was only relayed to other
through a word-of-mouth channels.
The Gutenberg Revolution
The Gutenberg
Revolution • Started by the movable printing press by
Gutenberg.
• Most books that was printed were that of
religious texts of the medieval period that
were initially written in Latin but as time
passed by, some books are written in
local language which made them
available and understandable to common
people.
The Post-Gutenberg
World
Post Gutenberg
World

• Emergence of the interner and the world

wide web
Computers
Analytical Engine • Designed for mathematical calculations
and simple decision-making capabilities
• ‘main-Frame Computers’ were large
room-sized.
⚬ data calculation and manipulation
faster than human brain.
• Invented by Charles Babbage
⚬ English mechanical enhineer and
consindered the “Father of
Computers”
Internet • A company named “Intel” Development
of Fiber-optics it was a government-
controlled project until 1984 Developed
in California, US in the late 1960s
• Developed faster microprocessor.
World Wide Web

• Sir Tim Berners-Lee, a British computer

scientist that started in 1990s
Electronic Mail

• E-mail
• Messages distributed by electronic means
from one computer user to one or more
recipients via a network.
Most Commonly Used
Social Media Platforms
Facebook
• Mark Zuckerg
⚬ co-founder the social-networking
website Facebook out of his college
dorm roon at Harvard University.
• Founded in 2004 while he was at
Harvard University wiht four of his
fellow students.
• A social networking site that makes it
easy for you to connect and share online.
Messenger

• enables a private messaging function

between two or more people.
• Instant messaging service owned by
Facebook, lauched in August 2011,
replacing Facebook Chat.
Twitter
• Created by Jack Dorsey, Noach Glass,
Biz Stone, and Evan Williams in March
2006 and launched in July of that year.
• A social media site, primary to connect
people and allow people to share their
thoughts with a big audience.
Google

• Founded on Sep. 4, 1998, by Larry page

and Sergey Brin.
• Internet search engine.
YouTube
• Founded by Steve Chen, Chad Hurley,
and Jawed Karim.
• Feb. 14, 2005
• Is a free video sharing website that
makes it easy to watch online videos.
Instagram

• Founded by Kevin Systrom.

• A free, online photo-sharing application
and social network platform that was
acquired by Facebook in 2012.
 THANK YOU
References:

D. K. (2021, December 30). Science, Technology and Society - The Information Age (Gutenberg to Social media). YouTube.
https://www.youtube.com/watch?v=0yvY4u9gNzI

Information Definition & Meaning | Dictionary.com. (2020, September 17). Dictionary.com.

https://www.dictionary.com/browse/information