Theme

What are the key factors which attract people

(Japanese/foreigner) to come and enjoy in Shinjuku
Area in Tokyo?
 1 INSPIRING
CREATIVE
DESIGN
THE KABUKICHO TOWER DESIGN IN
SHINJUKU BY YUKO NAGAYAMA IN
2019 WITH INSPIRATION BY
BUDDHIST GODDESS OF WATER
WITH THE IMAGE OF A FOUNTAIN
4 PROMOTING
MULTI CULTURE
KABUKICHO TOWER HAS A FOOD
HALL WITH LIVE ENTERTAINMENT
FROM VARIOUS REGIONS
2 CONNECTING
DESTINATIONS
SYMBOL WORD
EASILY
THE KABUKICHO
LABEL WRITINGTOWER IN
SHINJUKU IS WELL CONNECTED
WITH HIGHWAY BUS STOPS FOR
HANEDA AND TOKYO AIRPORT
MAKING IT EASY TO CONNECT TO
THE OTHER DESTINATIONS FROM
MAY 2023
5 DRAWING
PERSPECTIVE
WE CAN VIEW THE SHINJUKU CITY
FROM THE 17TH FLOOR OF
KABUKICHO TOWER
3 RECREATING
TOGETHER
CENTRALLY
THE KABUKICHO TOWER IN
SHINJUKU HAVE CINEMA, LIVE
CONCERT, GAMING ARCARE,
FOODHALL, HOTEL, ARTWORKS
SCATTERED THROUGHOUT THE
BUILDING FROM MAY 2023
6 ATTRACTING
TALENTS
PARTY AT HUGE LIVE HOUSE IN
KABUKICHO TOWER HAVE
DOMESTIC AND INTERNATIONAL DJ’S
PERFORMING
 7 PROMOTING
ENTERTAINMENT
CULTURE
DURING THE INTERNET SURVEY, I
OBSERVED THAT KABUKICHO
TOWER HAS PROMOTING
ENTERTAINMENT CULTURE.
ADVANCING
10 TECHNOLOGY
SYSTEMS
DURING THE INTERNET SURVEY FOR
SHINJUKU, KABUKICHU TOWER HAS
MULTIPLEX 752 SEATS AND EIGHT
SCREENS IN TOTAL, INCLUDING THE
PANORAMIC SCREEN.
8 ATTRACTING
SYMBOL WORD
YOUTH CULTURE
DURING THE INTERNET SURVEY, I
LABEL WRITING
OBSERVED THAT KABUKICHO
TOWER HAS ATTRACTING YOUTH
CULTURE.
MEMORISING
11
JAPAN ART
BY USING THE ENTIRE TOWER TO
ARRANGE ARTWORKS THAT CAN
ONLY BE ENCOUNTERED AT THIS
LOCATION,ART WORK WILL SERVE
AS MEDIUM THROUGH WHICH
VISITOR CAN EXPERIENCE THE
MEMORIES OF TOKYO.
9 ACCOMMODATING
VARIOUS
REQUIREMENT
THEATER FOYER ON 7TH FLOOR,
THE TWO STORY SPACE HAS AN
IMPRESSIVE WALL DECORATION
THAT LOOKS LIKE A FOUNTAIN,
WATERFALL, THE COLOR OF THE
LIGHTING CAN BE FREELY CHANGED
DEPENDING ON THE PROGRAM.
OFFERING
12 PEACEFUL
ENVIRONMENT
SHINJUKU NATIONAL GARDEN IS A
PEACEFUL PLACE IN THE MIDDLE OF
THE BUZY CITY OF SHINJUKU WITH
LOTS OF CHERRY BLOSSOM TREES
 13 OFFERING 14 OFFERING 15 DESIGNING
UNIQUE MULTIPLE
SYMBOL WORD ATTRACTIVE
FACILITY PRODUCT PRODUCT

KABUKICHO TOWER IS THE THE THEATER

LOCATION OF MANY CLUBS, LOVE
HOTEL, SHOPS, RESTAURANTS, AND
NIGHTCLUBS, AND IS OFTEN
CALLED THE SLEEPLESS TOWN.
LABEL WRITINGHALL WAS DESIGNED
BY KUME SEKKEI, WITH SEATING
FOR 900, IT CAN ACCOMMODATE A
VARIETY OF PERFORMANCE,
INCLUDING PLAYS, MUSICALS, LIVE
MUSIC AND FILMS.
KABUKICHO TOWER STRUCTURAL
SYSTEM STEEL REINFORCED
CONCRETE AND TOTAL FLOOR
COUNT IS 48.

CHAMPIONING PROMOTING PROVIDING

16 INCLUSIVE 17 TRADITIONAL 18 INTERACTIVE
MINDSET ART EXPERIENCE

THE KABUKICHO TOWER IN THE KABUKICHO TOWER IN THE KABUKICHO TOWER IN

SHINJUKU IS JAPAN’S FIRST
SKYSCRAPER TO BE DESIGNED BY A
WOMAN
SHINJUKU HOUSES THE FLOWER
SHOP & LABORATORY NAMED
SHINJUKU BOTANIC PROMOTING
IKEBANA (ART OF FLOWER
ARRANGING)
SHINJUKU HOUSES THE TOYOTA
MATRIX, A DUNGEON EXPERIENCE
FACILITY ON ITS 4TH FLOOR THAT
COMBINES REAL LIFE AND ONLINE
PARTICIPATION OF PLAYERS
Pawan
Group 1- SD Model
Theme: What are the key factors which attract people (Japanese/foreigner) to come and enjoy at Kabucicho in
Shinjuku Area in Tokyo? ACCOMMODATING CONNECTING
DESIGNING INSPIRING VARIOUS DESTINATIONS
ATTRACTIVE CREATIVE DESIGN REQUIREMENT EASILY
PRODUCT

CREATIVE INNOVATION ORGANIZED

OFFERING CYCLE ENTERTAINMENT CYCLE RECREATING
UNIQUE TOGETHER
FACILITY CENTRALLY
OFFERING
MULTIPLE ADVANCING
PRODUCT What are the key factors which attract TECHNOLOGY
people (Japanese/foreigner) to come SYSTEMS
ATTRACTING and enjoy at kabukicho in Shinjuku Area
YOUTH CULTURE in Tokyo?
MEMORISING
JAPANESE ART

CHAMPIONING
INCLUSIVE
MINDSET ONBOARDING DRAWING ARCHIVING
MILLENIUM PERSPECTIVE LEGACY CYCLE
CYCLE
PROMOTING
MULTICULTURAL

PROMOTING PROVIDING PROMOTING GROUP

ENTERTAINMENT INTERACTIVE TRADITIONAL ART TEAM MEMBERS
CULTURE EXPERIENCE
Hypothesis

• Many people want to visit the Kabukicho tower to learn about the art and culture of
Japan at a single location.
• The Kabukicho tower has all the entertainment attractions for all categories of people
• The Kabukicho tower attracts many visitors ( Japanese and foreigners) as it is very well
connected by rail and roads from all parts of Tokyo.
• Visitor get attracted to Kabukicho tower as they can feel, see and enjoy all types of
things from art and culture to the latest technological advancement in a single building.
• The Kabukicho tower has enough space to accommodate many people in Restaurant,
Theatre, Live music in a single building
POSSIBLE OBSERVATION AREAS AND TARGETS AT SHINJUKU……..
 Kabukicho Tower : Shinjuku station west exit and 6 minutes walk ( 450 meters)