Ms.

Jecel Tabudlong
Ms. Recy Diane Cabrera
1
 The Evolution of
Traditional to New
Maryknoll College of Panabo,
Senior High School
Inc. Media
 Learning
Objectives:
In this unit, you will be able to:
 Identify the different media ages;
 Differentiate traditional to new media; and
 Assess how media changed our way of life.

Maryknoll College of Panabo,

Senior High School 3
Inc.
 The Evolution of
Traditional to New
Maryknoll College of Panabo,
Senior High School
Inc. Media
 Lesson 1: Traditional and New
Media
The need to transfer information and knowledge from
one person to another can be considered as a basic
one. It is important to understand how past
civilizations were able to accomplish this by utilizing
whatever resources they had at that time. This lesson
will discuss the different forms of media used, and
how traditional media evolved into what we call new
media.
Maryknoll College of Panabo,
Senior High School
Inc.
 Pre-industrial Age (Pre-
1700’s)
This era is described to occur before the
1700’s or the boom of the industrial age.
This period is also known as the prehistoric
age, as most of the media used to record
information dates back to ancient
civilizations.
Maryknoll College of Panabo,
Senior High School
Inc.
The earliest examples of media discovered:
 prehistoric cave paintings ,
 papyrus paper
 clay tablets
 Acta Diurna
 Dibao
Maryknoll College of Panabo,
Senior High School
Inc.
 Industrial Age (1700’s to 1930’s)
This period is described as the product of
harnessing the power of machines. The
industrial age (1700’s to 1930’s) not only
paved the way for the mass production of
goods and products.
Maryknoll College of Panabo,
Senior High School
Inc.
 Industrial Age (1700’s to
1930’s)
The most notable invention of this era is
undoubtedly the printing press in the nineteenth
century, as it allowed the mass production of
books, newspapers, and other printed materials.
The invention of the telegraph and the telephone
allowed real-time communication across a great
distance
Maryknoll College of Panabo,
Senior High School
Inc.
 Electronic Age (1930’s to 1980’s)
The invention of the transistor started the
era of electronic computing. This device
allowed the development of electronic
components which are far more efficient
than their analog counterparts.

Maryknoll College of Panabo,

Senior High School
Inc.
 Electronic Age (1930’s to 1980’s)
The earliest electronic devices that used
the this invention were the transistor
radio, the television, electronic
computers and mainframes.

Maryknoll College of Panabo,

Senior High School
Inc.
 Information Age (1900’s to 2000’s)
This modern age is characterized by the
massive influence of the Internet .
Electronic computing devices such as
personal computers, smartphones,
tablets, and wearable devices all harness
the power and capabilities of the Internet.
Maryknoll College of Panabo,
Senior High School
Inc.
 Lesson 2: The
Role of Media in
the Society 14
“

15
Let’s Create!
Look at the picture above, The evolution
of communication. Assess how
evolution to media affect our life
particularly in communication.

Maryknoll College of Panabo,

Senior High School 16
Inc.
 0
Criteria 4 2 1
CONTENT Substantial, specific, Limited content with Superficial and/or
and/or illustrative inadequate minimal content.
-The presence of content demonstrating elaboration of
ideas developed strong development explanation.
through facts, and sophisticated
examples, details, ideas.
opinions and
explanations. NO ANSWER

ORGANIZATION Sophisticated Confused or Minimal control of

arrangement of inconsistent content arrangement.
-The order developed content with the arrangement of
and sustained within evident and/or subtle content with or
and across transitions. without attempts at
paragraphs using transition.
transitional devices
and including
introduction and
conclusion.

CONVENTIONS Evident control of Minimal control of

grammar, spelling, grammar, mechanics,
-Grammar,
Maryknoll College of Panabo, usage and sentence spelling, usage, and
mechanics,
Senior High spelling,
Inc.
School formation. sentence formation 17
 Learning
Objectives:
In this unit, you are be able to:
 Identify the different media ages;
 Differentiate traditional to new media; and
 Assess how media changed our way of life.

Maryknoll College of Panabo,

Senior High School 18
Inc.
Ms. Jecel Tabudlong
Ms. Recy Diane Cabrera