) ) ) ) ) ) ) ) ) UNIT 4: QUANTITATIVE

) ) ) ) ) ) ) ) )
RESEARCH DESIGN AND
METHODOLOGY

SAMPLING PROCEDURE
FOR QUANTITATIVE
RESEARCH
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )

) ) ) ) ) ) )
How can you ensure
that the sample is
representative of the
population you are
studying?
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )
LEARNING OBJECTIVES
Contents

01
Identify the different
sampling techniques
02 Choose an appropriate
sampling technique for a
research study.

03
Determine the sample size based on
your target population.
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )

SOMETHING TO THINK ABOUT

1.What are the limitations of the survey with

regard to the sampling of their participants?

2. How can researchers ensure that the

participants for their research represent a
target population?
 ) ) ) ) ) ) ) ) ) SAMPLING IN
) ) ) ) ) ) ) ) )
QUANTITATVE
RESEARCH

Population is a group of people possessing a

similar characteristic.

Sample pertains to the subgroup or a portion

from a population.
.
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )

PROBABILITY
SAMPLING
 ) ) ) ) ) ) ) ) ) PROBABILITY
) ) ) ) ) ) ) ) )
SAMPLING

In probability sampling, all individuals

from the target population have an equal
chance of being selected for the sample.

.
 ) ) ) ) ) ) ) ) ) SIMPLE RANDOM
) ) ) ) ) ) ) ) )
SAMPLING

Simple random sampling is

when the researcher randomly
selects their participants from a
list of all the individuals from
the population.

.
 ) ) ) ) ) ) ) ) ) SYSTEMATIC RANDOM
) ) ) ) ) ) ) ) )
SAMPLING

In systematic random sampling, the

researcher randomly decides on a starting
point in the list and chooses every nth
case from the population.

.
 ) ) ) ) ) ) ) ) ) STRATIFIED RANDOM
) ) ) ) ) ) ) ) )
SAMPLING

Stratified random sampling pertains to

the division of the target population into
subgroups and randomly selects
participants from each subgroup.

.
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )

NON-PROBABILITY
SAMPLING
 ) ) ) ) ) ) ) ) ) CONVENIECE
) ) ) ) ) ) ) ) )
SAMPLING

In convenience sampling, the researcher

recruits participants who are readily
available and accessible to participate in
the research study.

.
 ) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )
QUOTA SAMPLING

Quota sampling
involves selecting
people from different
subgroups from the
target population.
 ) ) ) ) ) ) ) ) ) PURPOSIVE SAMPLING
) ) ) ) ) ) ) ) )

In purposive sampling, the researcher

chooses their participants intentionally
because they are considered as most
suitable for the research study.

.
 ) ) ) ) ) ) ) ) ) SNOWBALL SAMPLING
) ) ) ) ) ) ) ) )

Snowball sampling is done when the

researcher contacts few potential
participants and asks them if they can refer
more participants having similar
characteristics as them.
 ) ) ) ) ) ) ) ) ) REMEMBER
) ) ) ) ) ) ) ) )

Non-probability sampling is used to

address practical concerns in a research
study. The most common methods under
this technique are convenience, quota,
purposive, and snowball sampling.

.
 ) ) ) ) ) ) ) ) ) SAMPLE SIZE
) ) ) ) ) ) ) ) )

A sample size is the actual number of

individuals who participated in the research
study and contributed significant data.
 ) ) ) ) ) ) ) ) ) QUICK CHECK
) ) ) ) ) ) ) ) )

1.What are some of the differences between

probability and nonprobability sampling?

2. What are the things to be considered when

deciding on your sample size?
 ) ) ) ) ) ) ) ) ) WRAP UP
) ) ) ) ) ) ) ) )

• The goal of sampling in quantitative research is to

obtain a sample of individuals who are representative
of the target population.

• The techniques used in sampling for quantitative

research are probability and non-probability
sampling.
 ) ) ) ) ) ) ) ) ) WRAP UP
) ) ) ) ) ) ) ) )

• Probability sampling is categorized into simple,

systematic, and stratified random sampling.

• Convenience, quota, purposive, and snowball

sampling are the most common types of non-
probability sampling.
WRAP UP
) ) ) ) ) ) ) ) )
) ) ) ) ) ) ) ) )