To transform Kampung Melayu into a popular tourist spot and thus

Vision improving the locals’ quality of living.

Empower digital literacy and

competency of the locals by
To establish an ICT center for the
building modern ICT center,
Goal thus cultivating economic
locals to gain access with computers
and stable internet connectivity.
growth and promotes cultural
sustainability.

Learning &
Financial Customer Internal
Perspective Perspective Perspective
Growth
Perspective
Perspective

• Ensure • Attract more • Boost • Ensure locals'

sufficient tourist by workers’ participation rates
revenue is improving competency by establishing
generated from tourists’ by providing effective
tourism experience adequate engagement
• Ensure the • Improves local trainings strategies
budget is satisfactions by • Improve • Build and develop
efficiently conducting digital a modern ICT
being utilized. surveys. literacy level hub.
of the locals