AFTER SALES

SUPPORT
PROJECTS
AFTER SALES SUPPORT PROJECT

 FRANCHISE CONFERENCE FEATURES TOP LOCAL

SPEAKERS.

 CATEGORIZED CONCEPT OF BUSINESS PROPOSAL

FOR RENEWAL STATUS.

 FRANCHISEE’S PREVILEGE BIRTHDAY GIFT AND

ANNIVESARY PROMO.
FRANCHISE CONFERENCE
FEATURES TOP LOCAL
SPEAKERS
SITUATION ANALYSIS

1. BUSINESS MISMANAGE THAT LEADS TO LOW

SALES PERFORMANCE.

2. THERE WAS SEEMINGLY CONTINUED INCREASE

OF NUMBER OF DELINQUENT ACCOUNT.

3. INCREASING NUMBER OF EARLY TERMINATION.

4. MOST OF FRANCHISEES ARE NOT BUSINESS

ORIENTED AND NEW ENTERPRENEUR.

5. LACK OF RECOGNITION FOR FRANCHISEES.

OBJECTIVE

1. TO SUPPORT FRANCHISEE TO ENHANCE THEIR

ENTERPRENEURIAL SKILLS.

2. TO SUPPORT FRANCHISEE TO ENHANCE THEIR

MANAGEMENT SKILLS IN OPERATION BUSINESS
SUCH AS PRODUCT PROMOTION AND MARKETING.

3. THE CONFERENCE ALSO AIMS TO FOSTER

CAMARADERIE’S AMONG GQWEST FRANCHISEE
FROM METRO MANILA AND DIFFERENT PROVINCE.
TARGET PARTICIPANT

1. 442 Aquabest Franchisee

(309) 70% Attendees

2. 104 Aquaquest Franchisee

(73) 70% Attendees
Action Plan
1. Organize Committee for the conference event
a. Pre-planning or Pre-Event Committee.

Over-All Program Partnership & Marketing Campaign Communication &

Planning Sponsorship Arrangement
Person CCD HEAD AND MKT MKT HEAD MARKETING CCD HEAD
Assigned HEAD PURCHASING COMMUNICATION MARKETING
HEAD COMMUNICATION
Task Event Program Supplier’s Campaign Concept Out-sourcing Speaker
Planning/Outline Sponsorship Designing Canvassing of Venue,
Agenda Tie Up with Give-Aways Designing & Food & Beverage
Venue Ocular AFFI/PFA procurement
Inspection members Dissemination of Campaign Sam & Rona
Conference thru Letters Invitation
Schedule Poster / Banner/Tarpaulin at Text Blast, E-blast, &
Budgeting Store Area, Website, Booking /Trans /Accomm.
Monitoring Flyers
Time January February to Preparation Confirmation of Attendees
Table March February to March
Target Release & Dissemination
of Campaign April to May
 b. On-Site Management Committee

Event Front Desk /Usher Facilitator Valet Parking

Coordinator Officer/Supplies
Selling
Person Jane Myra/Berna/ Gena Ruther & Jason
Assigned /Mukie/Karen/
Olive/Jenny Balot
Task Coordinating with Registration Assist
Hotel Room Payment/OR Coordination
Allocation Seats Allocation with the
Coordination with ID’s/Name Tags Speaker
Food & Souvenirs/Give-Aways Program
Beverage Coaching

2. Conduct meetings to update status of event planning

and calendar planning.
3. Prepare and Approval of tour Incentive programs.
Cost Benefit
Projected Conference fee (300Pax) X (P2500) P750,000.00
Budget
Venue 300 pax P450,000.00
House for employees (3 Rooms) P9,000.00
Note:
Meal Allowance of 10 employees @ 500 P5,000.00
Possibilities
(6) Bus X P 15,000 P 90,000.00 on
( 4) Professional fees of Facilitator X P15,000 P60,000 Sponsorship
Souvenirs Income
Personalized Mugs (300 x P45) P13,500.00 Not
Included
Personalized Pins (300x P15) P4,500
in the
6 Pcs Tarpaulins (Bus) 2 Welcome Tarp P1,500
Projection
Give Away
Umbrella (100 x P125) P12,500
(5) Dispenser X P4,500 P22,500
Miscellaneous & Contingency Expenses P20,000.00
Total Projected Budget P688,500 .00
Cost Benefit P 61,500.00
CATEGORIZED COBCEPT OF
BUSINESS PROPOSAL FOR
RENEWAL STATUS
SITUATION ANALYSIS

1. Data's showed that only 50% out of total numbers of

Franchisees who had renewed there contract.

2. Increasing number of delinquent, dismantle and

terminated account.

3. Increasing number of early termination of contract.

4. Self-declaration of disfranchising contract

without formal notification which eventually lead to
pending/neglected account.
Objective

1. To encourage all renewal franchisee to renew their

contract.

2. To promote business expansion and to standardize all

franchisee;

a. store physical appearance includes interior,

exterior design
b. Uniformity of standard service and operation
according to their brand.
c. Modification of Machine set-up
OBJECTIVE

3. To extend full support to Franchisee through financial credit

assistance with BPI & Union Bank.

4. To avoid delinquent franchisee.

5. To achieve Financial Liquidity of the company.

(Easy convertibility into cash)

6. Lessen traditional collections process capacity and efforts.

(This has led to hiring more staff, sending more letters,
making more calls, etc. )
OBJECTIVE

7. To ensure non-termination of franchisee’s Contract.

8. To help the franchisee to have a sustainable franchise

business.

9. Increase Profitability
 Target
TARGET

AB AQ AS LB/LQ BL OP TOTAL 26% Proposed /

Total Renewal 89 26 5 13 2 1 136 Encourage to
Per Brand renew there
contract under
Dismantle / 11 1 0 3 0 0 15 AS or AQ
Terminated (Franchise
Contraction)
Delinquent 11 5 2 2 0 1 21
Change Owner 4 0 0 1 0 0 5
64.7%
Proposed /
Legal Dept Case 4 0 0 0 0 0 4 Encourage to
Expand or Re-
Downgrade 2 3 0 0 0 0 5 Structuring there
Total 32 9 2 6 0 1 50 business
(Franchise
Total No. of Good 57 17 7 2 0 83 Expansion or
Franchisee Franchise Re-
Structuring)
ACTION PLAN

1. Prepare Business Concept Package.

A. Propose the ENTERPRISES Business Concept.
a.) Franchise Expansion with Add-on - This offers an
expansion opportunities with its existing
franchisee set-up into a more improved
concept, from a single store set-up expanded
to three business concept set-up.

Ex. Aquabest, Laundrybest, Oxyplus, Best clean, Best spa

(ab,lb and op or bc or bs)
ACTION PLAN

b.) Franchise Expansion - Re-construction of its

existing franchise store facilities into a more
standardized store appearance, standardized
machine set-up and standardized store
operation, from a single store set-up expanded
to two business concept set-up.

Ex.(ab & lb)

This includes:
Interior / Exterior lay out of the store
Up-grade Machine set-up /
Delivery Vehicle / Grander / POS
ACTION PLAN

c.) Franchise Contraction - This is in consideration of

franchisees capabilities to pursue their store
franchise set-up, from Aquabest to
alternative brands.

Ex. Aquaquest.Com. or Aquaspree.

ACTION PLAN

B. With the availed project by the franchisee, the fixed 3

years corresponding fees will be then automatically
collected from the franchisee loan, which Include the
monthly dues. Advertising fees and consumable
including cost of, Expansion or Re-structuring, Delivery
Vehicle, Machine Upgrade and Water Refilling
Management System (POS) thru the financing Loan
assistance.

from the accredited bank ( UNION & BPI.)

ACTION PLAN

C. In connection with the promotional package, renewed

contract availing any of the project in full cooperation of BPI &
UNION Bank.
- Franchise Expansion with Add-on Contract
free of charge on monthly dues and advertising funds
for 12 months, it also offers a free anniversary
package and free van sticker.
- Franchise Expansion
free of charge on monthly dues and advertising funds
for 6 months, it also offers a free anniversary
package and free van sticker.

D. Concise and attractive details of project proposal must be

provided which include inclusion and costing of the project.
 ACTION PLAN
2. Prepare qualifying procedure & process:
A. Make a listing of all Franchisees for renewal ,
classify per brand, arrange orderly as to the date
of expiration of contract.
B. Prepare Assessment to know who are the
franchisees that will qualify to avail the program,
in compliance
with Bank requirements.
C. Upon having been accomplished the above
stated, an informative letter will be disseminated
to the target franchisees for renewal.
Attached or offer the concept of business
package.
ACTION PLAN

D. CCD follow up and Invite all decided & interested

franchisees under renewal for actual.
E. CCD set a schedule of presentation and seminar
with BDD for combo or trio enterprises business
package.
F. BDD presentation of the technicalities & whole
concept of the business.
G. CCD assisting franchisee in processing loan.
a. Issue certification that the franchisee is
qualified and has good standing.
b. Required franchisee to comply or submit
bank’s requirements.
PROJECT BENEFIT

1. Certainty of payment from franchisees with all the corresponding

fees being collected from them.
2. Less hassle on collection of fees.
3. Prevention of early termination for the franchisee
4. Increases the number of franchisee, increase base store sale’s,
increase technical services fee.
5. Less hassle to the company and to the franchisee on financial
resources since accredited bank will provide us assistance thru
the loan services which offer a convenient terms of payment.
6. Advantage on the part of franchisees since it enables them to
have an easy access of financial resources thru CCD assistance
by availing loan service from BPI or Union bank.
7. Ensuring long-term growth of income to the franchisee for having a
sustainable franchise business.
8. Building Brand Identity
Cost Benefit

Formula
Business Concept;
Potential Number of franchisee to renew = 83
Multiply by Package Price (pattern to combo package) P1.1M
Projected increase in Sales of P91.3M

Monthly Dues
Projected Monthly dues collection
4K X 24mos = P96,000 X 83 franchisee = P7.9M (AB)
3K X 24mos = P72,000 X 83 franchisee = P5.9M (LB)

Advertising Funds
Projected Advertising funds collection
2K X 24mos = P48,000 X 83 franchisee = P3.9M

Total Cost Benefit P 109M

FRANCHISEE’S PREVILEGE
BIRTHDAY GIFT AND
ANNIVERSARY PROMO
Situation Analysis

1. OLD FASHIONED WAYS OF GREETINGS ON

SPECIAL
OCCASION SUCH AS BIRTHDAYS, STORE
ANNIVERSAY ETC.

2. FRANCHISEES DO NOT FEEL THAT THEY ARE

MEMBER OF GQWEST FAMILY.

3. LOW STORE SALES

Objective

1. TO BUILD CUSTOMER LOYALTY, ESTABLISHED STRONG

RELATIONSHIP & PARTNERSHIP WITH FRANCHISEES.

2. TO MAKE FRANCHISEE FEEL IMPORTANT & SPECIAL.

3. TO PROMOTE STANDARDIZATION OF BRAND

PACKAGING.

4. TO SIMULTANEOUSLY PROMOTE THE ANNIVERSARY

PACKAGE.
Action Plan
1. TEXT BLAST BIRTHDAY AND ANNIVERSARY REGISTRATION MUST BE
2 TIMES A WEEK
2. FLYERS FOR INFORMATION REGARDING REGISTRATION WILL
BE SENDING THROUGH INSPECTION
3. PREPARE POLICY OF QUALIFICATION & PROCEDURE
a. Owner (the one who signed the contract.)
b. During Franchisee’s birthday he/she can avail discount.
c. WITH PRIVILEGE CARD= On his/ her birthday and store
anniversary 20% discount on item purchase no minimum
amount order .
d. WITH OUT PRIVILEGE CARD = On his/her birthday and store
anniversary 10% discount on item purchase no minimum order.
4. CANVASS GIFT EX. (statement t-shirt)
I am certified franchisee OWNER of aquabest store .
5. LAYOUT OF BALLOON DESIGN & PACKAGE DESIGN.
Budget

FRANCHISEE BIRTHDAY GIFT (T-SHIRT)

P100.00 X 500 = P50,000.00
FRANCHISE STORE ANNIVERSARY (BALLOON & TARPAULIN)
P500.00 X 500 = P250,000.00

54 w/ PRIVILEGE FRANCHISEE X P20,000 = 1,080,000 20% discount

(P216,000)
532 FRANCHISEE x P20,000 = 10,640,000 10% discount
(P1,064,000)

t-shirt gift = P50,000

store anniversary gift = P250,000
percentage discount = P1,280,000
TOTAL P1,580,000
Cost Analysis

SALES TARGET P11,720,000.00

COST OF GOODS SOLD P8,312,000.00
NET SALES 20% & 30% (216,000) (3,192,000) P3,408.000.00
EXPENSES P1,580,000.00

NET PROFIT P1,828,000.00

NOTE; DO NOT INCLUDES THE SALES PROBABILITY OF

ANNIVERSARY PACKAGE INCOME