Unit 5: Research Design and Methodology

Sampling Procedure for Qualitative

Research

Practical Research 2
Senior High School Applied - Academic
 Sampling in Quantitative Research
Population is a group of
people possessing a
similar characteristic.

Sample pertains to the

subgroup or a portion
from a population.
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 In probability sampling, all
individuals from the target
Probability
population have an equal
Sampling
chance of being selected for the
sample.

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 Simple Random Sampling

Simple random sampling

is when the researcher
randomly selects their
participants from a list
of all the individuals
from the population.
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 Systematic Random Sampling

In systematic random sampling, the researcher

randomly decides on a starting point in the list
and chooses every nth case from the
population.

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 Stratified Random Sampling

Stratified random sampling pertains to the

division of the target population into
subgroups and randomly selects participants
from each subgroup.

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 Sample is chosen by the
Non-probability
researcher from the target
Sampling
population rather than being
randomly selected.

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 Convenience Sampling

In convenience sampling, the researcher

recruits participants who are readily available
and accessible to participate in the research
study.

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 Quota Sampling

Quota sampling
involves selecting
people from different
subgroups from the
target population.

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 Purposive Sampling

In purposive sampling, the researcher chooses

their participants intentionally because they
are considered as most suitable for the
research study.

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 Snowball Sampling

Snowball sampling is done when the

researcher contacts few potential participants
and asks them if they can refer more
participants having similar characteristics as
them.

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 A sample size is the actual
number of individuals who
Sample Size participated in the research
study and contributed significant
data.

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Wrap Up