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PROPAGA
NDA 8
Propagand
a
It is a form of communication that is aimed at
influencing attitudes, perspectives, and
emotions of people or communities toward
some cause or position by presenting only one
side of an argument.”
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To simplify:
× Manipulation of public opinion.
× Material is meant to change public opinion.
× Though its vary in technique, they are always
serves the same purpose.

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Types of propaganda technique
Opening


Bandwagon Propaganda
Card Stacking Propaganda

Prayer


Testimonial Propaganda
Glittering Generalities Propaganda
 Repetition

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Bandwag
on
is all about persuading
the target audience to
take action.
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Card Stacking
propaganda
Opening
It involves the deliberate
Prayer
omission of certain facts to
fool the target audience.
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testimonial
propaganda
is popular advertising technique that
uses renowned or celebrity figures
to endorse products and services.
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Glittering
Generalities
Propaganda
uses emotional appeal or/and
vague statements to influence
the audience.
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REPETITION
Opening
It is when the product name is repeated many
times during an advertisement.

Prayer
Example:
"Manila Times, leading the way, Manila
Times."
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ACTI
VITY
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1. “It’s everybody’s milk.” – Birch Tree
2. “Zamboanga Times, Zamboanga Times, Zamboanga
Times, Zamboanga Times!”
3. “Absolute Distilled Water lang ang pumasa sa
standard ko.” – Judy Ann
4. “Everyone is doing it, why not you? JUST DO IT.
Everyone else did.”
5. “Mc Donalds Hamburger, over 99 billion served!”
COMPREHE
NSION
CHECK
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