UNIT -II ENGLISH

WEEK 4

Name: ________________________________________ Date:

November 16-22, 2021
__________________________________
Grade & Section: VI- B.F. SKINNER Subject Teacher: MR. SILVERIO V. ESTEVES
Jr.

Lesson 7 Infer the Target Audience

TARGET
OBJECTIVES
At the end of this lesson, learners are able to:
 identify the types of propaganda techniques use in advertisement; and
 infer the target audience in terms of propaganda, advertisement.

What is propaganda?
A PROPAGANDA is the spreading of belief, opinion or action considered
wholesome by a particular group. It can also be the spreading of teachings and beliefs as an
effort to give truth to an information that is partly or wholly untrue. Most advertisers use
propaganda technique to make their products attractive.
An ADVERTISEMENT is a written or printed notice
intended to make something known to the public; especially a
printed and paid notice in a newspaper or printed media.
Nowadays, advertisements are visible in television shows,
youtube, facebook and other media flatforms.

Some common ways or means of

propaganda:
Bandwagon
People are urged to use a product or join
an activity everyone else are doing. The
propagandist appeals to our desire to be like the
rest and builds on our own fear of being different
from others.
Example:
All Filipino doctors believe that AAA Bath Soap
kills all types of germs.

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(In fact, not all Filipino doctors use AAA Bath Soap)

Plain Folks
A propaganda technique where consumers are
encouraged to use a product because it is what “folks at
home” or common people are using.
Example:
“This is Juan dela Cruz from Purok 4, Silanga,
Tangub City. I have been suffering from arthritis for 10
years. When I took Skelan 2 times a day, for 1 week,
my arthritis was gone. For effective relief, use Skelan
Mas Gagaling Ka!.”

Testimonial
It is a technique where a product is endorsed by a well-known
personality to make the product more acceptable.
Example:
“I am Alyssa Valdez, the new ambassador of Fit’n Right. I drink
Fit’n Right everyday to maintain my healthy body in good shape, what you
are waiting for! Try now.

Test your skill learned in reading and further the knowledge by inferring the target audience of the given
propaganda and advertisement lines.

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Propaganda
Product Description Target Audience
A PROPAGANDA is the spreading Technique
of belief,Used
opinion or action considered wholesome by a particular
group. It can also be the spreading of teachings and beliefs as an effort to give truth to an information
that is partly or wholly untrue. Most advertisers use propaganda technique to make their products
attractive. Bandwagon Not all Filipina are using the
Women
An ADVERTISEMENT is a written or printed notice intended product.
to make something known to the
public; especially a printed and paid notice in a newspaper or printed media. Nowadays, advertisements
are visible in television shows, youtube, facebook and other media flatforms.
Types of Propaganda Techniques
Bandwagon The product is endorsed by
Testimonial General Public
an actress.
People are urged to use a product or join an activity everyone else are doing. The propagandist appeals
to our desire to be like the rest and builds on our own fear of being different from others.

Plain Folks
A propaganda technique where consumers are encouraged to use a product because it is what “folks at
The product is claiming that
home” or common people are using. General Public
Plain Folk it is used by common
Testimonial people.
It is a technique where a product is endorsed by a well-known personality to make the product more
acceptable.

SCORE
Learning Task No. 11
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A. Directions: Read the text below. Infer the target audience of the given advertisement. Blacken the circle
of the correct answer. (use crayon)
1. What is the world’s number one anti-allergy shampoo? ABC Shampoo, with its daily use, dandruff is
gone. Try it now!

General Public

Men Only
2. Everyone in the Tangub City experiences economic setbacks due to COVID-19 pandemic. XYZ
Shopping Center is the answer to all of your needs. All mommies shop there! You too.

Children

Mothers
3. Wet and stinky underarms? Bathing is not enough. Use A2Z Deo-lotion for fresher and drier underarms.

Men and women

Infants and kids

4. . Remove stains in one wash! Use LMN Powder Detergent. It has 100 times power than the leading
brands.

farmers

housewives

B. Directions: Complete the table by writing the propaganda technique used and target audience of the
following advertisements.
Propaganda Technique Used
Product Target Audience

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The only complete fertilizer used by

Tangubanon farmers. What you are
waiting for plantitos and plantitas?

Lesson 6 Sharing Brief Impromptu Remarks about Topics of Interest

TARGET
OBJECTIVE
At the end of this lesson, learners are able to:
 Share brief impromptu remarks about topics of interest.

What is an Impromptu speech?

An impromptu remark is an unprepared brief
spoken statement of an opinion or a thought about a
certain topic. If you remark on something, you notice it
and say something about it based on your feelings,
thoughts, observations or actual experiences.
An impromptu remark is an unprepared brief spoken
statement of an opinion or
a thought about a certain topic. If you remark on
something, you notice it and say something about it
based on your observations or actual experiences.

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Note the following when giving impromptu remarks about something.
a. Don’t feel forced to say your remarks or answer on something. Answer straight from your heart based on
your thoughts, feelings, observations or actual experiences.
b. Make it fun when giving your remarks or answers.
c. Just feel free to express your opinions to the audience.

Impromptu Speaking - POPBEANS Technique

One of the best ways to deal with abstract topics in a confident manner is by adopting a technique,
“POPBEANS”. Each of these letters gives you a different field to pursue your discussion on. POPBEANS
stands for −
 P: Person
 O: Objects
 P: Places
 B: Beliefs
 E: Events
 A: Actions
 N: Nature
 S: Scientific
Each letter will help you form a section of your speech, which will help you build content for around 5 minutes
and also will help you expand the horizons of your thoughts with regard to the topic.
Divide this section into two parts −
 Living things − Think of the living objects that relate to the subject of your speech. Think of the beauty
and value they add to the world and to your life. In our example, we have ‘black’ as the topic. You can
talk of panthers, which stand for awe and flexibility. Or you can even talk about dark-colored flowers
that have their own beauty.
 Non-living objects − ‘Black’ as a color is seen in the coal mines and even in the dark sky. From the
underground to the sky overhead, everything has something black in it. The night is itself dark which
adds mystery and an enigma to the black color.
Examples:

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Let’s look at a script for this section

“Black also reminds me of the immense power it holds. I think of black holes that govern the
functioning of the universe. The color of void space is also black. This color not only represents infinity, but
also shows how the most beautiful things like stars and galaxies look radiant with this color in the background.
Look beneath your feet, the caves and mines are dark. Black engulfs the underworld. Raise your head high and
look at the sky. The stars shine the brightest against the dark backdrop of the night sky. The night, which has
its own awe and enigma, adds mystery due to the black color.
The panthers in the forest, the black rose blossoming in the shrubs and the black coal that powers our
civilization add an altogether different charm to this elegant color.”
SCORE
Learning Task No. 12
Directions: Look closely at each picture. Decide, which between the countryside and the city do you like to
live in the most and explain why.

Countryside City

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COUNTRYSIDE
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CITY

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Criteria 5 4 3 2

Clearly presents a There is a main

Vague sense of a main No main
main idea idea supported
idea, weakly supported
Main idea and supports it throughout most of idea.
throughout the paper.
throughout the paper. the paper.

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There is clear use of There is an attempt at

a personal and a personal style but
There is little attempt at
unique style style of writing may
style; reads as flat
Word of writing, be awkward or
and perhaps No attempt
choice, suited to audience unsuited to audience
uninteresting in content, at style.
Tone and purpose; the and purpose; the
which is usually
paper holds the reader may lose
generalized and clichéd.
reader’s interest with interest in some
ease. sections of the paper.

Some use of specific Little use of specific

Large amounts of
examples and detailed examples and
specific
descriptions. May details; mostly No use of
Details and examples
have extended generalized examples
Examples and detailed
examples that go on examples and little
descriptions
for too long description.

Shows a pattern of errors

A few errors in
Excellent grammar, in spelling, grammar,
Grammar grammar,
spelling, syntax and/or Continuous
& spelling, syntax
syntax and punctuation. errors.
Mechanics and punctuation, but
punctuation. Could also be a sign of
not many.
lack of proofreading.

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