Chapter 13 & 14 The Marketing Mix: Price & Promotion

The process of

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organising the people who are
informative Celebrity Buy One Get One
shop/firm to potential buyers of a marketing budget
advertising product or service endorsement Free
maximise the
volume of sales
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advertising or An event organised incentives such as

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promotion which is special offers or special
by the business to
trying to persuade persuasive deals aimed at
Product placement sales promotion promote it image consumers to achieve
the consumer that advertising
they really need the through charitable short-term increases in
product work sales
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advertising where Where branded

the emphasis of products are placed

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The place where
advertising or sales in television
the product is being target audience Merchandising BOGOF
promotion is to give programmes,
sold
full information movies or music
about the product videos
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is a financial plan
for the marketing of

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Promoting a good Paying a celebrity to
a product or
image for the Charity Event Point-of-sale Display Public relations wear or use a
company
product range for a
branded product
specified period of
time
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