PROJECT MANAGEMENT

Turnkey project 555 bidi

INTRODUCTION

About the product : The Indian market of smoking tobacco is dominated by bidis (also known as beedis and biris) which actually consists of shredded tobacco, hand rolled in a tendu leaf secured with a colorful string at one end. Bidis outsell cigarettes by a ratio of eight to one (8:1) in India.

Launching an existing product in a new market : 555 bidi (India) with a new name marbo bidi Tagline : Bidi jalayi le Feasibility of the project : cigarettes are very expensive in singapore,if bidis are imported from India, it can be sold at a price of 5SGD inclusive of 200% tax on tobacco products. When : launching the product on Christmas

COMPANY PROFILE
Bidi Manufacturer along with manufacture of Masalas, tea, oil, sanitary napkins, education. Strong retail network of the group in MP/ South UP/ Bihar/Chandigarh/Orissa/Maharashtra / Gujarat/ J&K/ Rajasthan/HP/Uttaranchal/ Karnataka, Haryana 4.8 Lakh distribution outlets (panwaala or big store) Turnover as on March 2009 - Rs. 470 crores Permanent staff 1.2 Lakh Contract and temporary employees - 4000 Exports to Australia, Canada, Switzerland, U.S.A., etc.

CORE PROJECT MANAGEMENT TOOL:

Project

charter Work breakdown structure Project schedule Project budget

PROJECT CHARTER
Project goal & objective Sponsor Decision Making Assumptions

Stakeholders
Time line Resources Required Deliverables Project Team

Risks
Business Process Changes Project Manager Budget

PROJECT CHARTER
GOAL AND OBJECTIVES 555 bidi has offered a turnkey project to NASA group. Launch bidi in singapore. To handover the project in working condition to 555 bidi. To make the launch successful. Spread awareness about the availability of the product. To have a tie up with Mr. Shahrukh Khan for the campaign

1.

SPONSORS The project is financed by 555 bidi

1. 2.

TIMELINE The turnkey project, will take a period of 30 days. The promotion period will be for 2 days.

PROJECT TEAM
Nikunj pre launch survey Tarun working on the advertisement Gurpreet and Umaid working on campaign at little india Tushar and Sanchit handling legal affairs Dheemant Customs Ansh setting up sales and distribution network

RISK
Risk name Event cancellation Event date change Descript Event is cancelled Date has to change Impact Cancellation of the project May result in addition costs and venue charges

Hoardings and banners Misprint

Event

Any spelling, error, otherwise in hoardings

Any miss coordination

Would result in reduced charge born by project team

Would disrupt project coordination

Music and entrainment

Lower than expected quality

Would result in less gathering or the impact

transportation

Any delays of Mr. Shahrukh Would result in event khan arrival delay, impact remaining schedule.

Natural calamities

Rain (common in Singapore)

Crackers would be a failure

BUDGET Finances will be taken up by 555 bidi. Turnkey project total cost estimated : 14,500,000 SGD (14.5 million SGD) Survey 500,000 SGD Promotion : 1. Campaign 1 million SGD 2. Mr. shahrukh khan fees- 3 million SGD 3. Movie 0.5 million SGD 4. Fireworks at mustafa 5,00,000 SGD

5. Banners & hoardings 2 million SGD total 11.5 million SGD

Legal affairs - 1 million SGD for NOC and taxes Estimated Profit 1.5 million

ASSUMPTIONS AND DEPENDENCIES

It is based on the assumption that the funds for event will be available and distributed immediately. Number of guests does not exceed or guests do not turn up than expected. Possibilities of rain Car parking Power backup Transportation

What: 555 bidi launch in Singapore Whom: Tobacco Consumers Where: little India ground (opp. Park royal hotel) When: 25th december 2011 (on christmas) Who: Nasa Group pvt. Ltd. Why: To create awareness about the product How: 1. pre launch campaign by shahrukh khan 2. Advertisement through first on screen appearance with shahrukh khan in the movie Don 2

WORK SCHEDULE
Activity Survey Planning, scheduling Legal affairs Appointment with Mr. Shahrukh Khan Booking of the ground Hiring of groups dealing with crackers, lighting, stage building, logistics, transportation Duration 6 days 1 day 1 day 1 day Date 25th-30th november 1st december 2nd december 3rd december

1 day 6 days

4th december 5th 10 th december

Activity Order for printing of hoardings and banners Shipment of the product Collection of shipment

Duration 1 day

Date 11th december

4 days 1 day

12th- 15th december 17th december

Distribution of product to the retailers

Display of hoardings Setting up of the event Event and movie Handing over the project to 555 bidi pvt ltd.

3 days

18th 20th december

1 day 4 days 2 days 1 day

20th december 21st 24th dec 25th 26th december 1st january

AFTER LAUNCH SURVEY :QUESTIONNAIRE

Sample Product Launch Questionnaire Name: ____________________________________ Date of birth: //Contact No.: ________________________

1. Have you ever heard of our new product that is going to be launched? a. Yes b. No 2. If the above answer is yes, how you came to know of our product? a. From Television Advertisement b. From newspaper c. Heard from a friend d. Other source, Please specify __________________________ 3. Have you ever used a similar product before? a. Yes b. No

4. Are you ready to change to the new product that will be launched by our company? a. Yes b. No c. Not sure, may be 5. If the above answer is yes, what will be the reason for such a change? a. Just for a change b. The price is less c. Other, Please specify ___________________________ 6. What information do you presently have regarding our new product? __________________ 7. Do you think our product can satisfy your needs? a. Yes b. No 8. If the above answer is no, please suggest ways how can we make it better. ____________________________________________________