Welcome!

;er;ew
varleLy of sLudenL skllls
repared lnLegraLed" campalgns
Leavebehlnd maLerlals
Class web slLe AdvAdvblogspoLcom
-ect;e
@o lncrease and reLaln members
lncrease reLenLlon by 30
lncrease new membershlps by 23
ecut;e Summary
,embershlp focus
8esearch secondary prlmary
kansas ClLlans love unlon SLaLlon
noL enough members renew
LoLs of fooL Lrafflc for evenLs and exhlblLs
varleLy of aLLracLlons
LlmlLed resources
Research
,eLhodology
SLrong emall llsL 38000
1343 resulLs (33) LoLal
lollowup survey
Landscape Analyss
nLhuslasLlc members
eople love" unlon SLaLlon
eople llke Lhe bulldlng archlLecLure
leel supporLlve
CommunlLy ls concerned abouL flnances
eople llke dlfferenL aLLracLlons
Mem-er Satsfacton
Mem-er Satsfacton
Mem-er Satsfacton
Mem-er Satsfacton
Mem-er Satsfacton
Landscape Analyss
pporLunlLles
CeL members Lo renew
@urn vlslLors lnLo members
CaplLallze on wordofmouLh
use membershlp daLabase for ongolng dlalog
8emlnders Lo renew
Speclal exhlblL recepLlons
Coupons
@urn more kansas ClLlans lnLo members
Landscape Analyss
Jeaknesses
arklng
,embershlp LoglsLlcs
Customer Quotes
@he loglsLlcs are a paln lL was dlfflculL Lo renew
Lhls year Lhen my membershlp appllcaLlon was losL
Lhen found"
l am sLlll walLlng for Lhem Lo send me
my membershlp card"
revlously when we flrsL became members lL Look
2 monLhs for Lhe cards Lo arrlve ln Lhe mall"
Landscape Analyss
Summary
LoLs of opporLunlLles
Jeaknesses" are really opporLunlLles
uaLabase
,any complalnLs could be flxed wlLh a daLabase
managemenL producL
Data-ase Ser;ces
,embershlp daLabase servlce provlder
8lackbaud
Local vendor
Data-ase Ser;ces
8lackbaud
Data-ase Ser;ces
8lackbaud
8alser's dge roducL
AuLomaLed processes
8enewals
@hankyou noLes
ConLacL ,anagemenL
8eporLs Lo sLakeholders
lundralslng
8ecurrlng glvlng
Speclal evenLs
Secure daLa
Data-ase Ser;ces
,embershlp daLabase servlce provlder
8lackbaud
Local vendor (rlc vlanello)
Target Audence
rlmary CurrenL and prevlous members
Secondary looL Lrafflc
@erLlary kansas ClLlans
Current & Pre;ous Mem-ers
Current & Pre;ous Mem-ers
Current & Pre;ous Mem-ers
Current & Pre;ous Mem-ers
Communcaton Strategy
8each currenL and former members dlrecLly
@acLlcs
lnhouse adverLlslng
Soclal ,edla
newspaper magazlne and web ads
ulrecL mall emall
Creat;e
@wo campalgns
8oLh deslgned Lo reLaln and lncrease members
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
CaplLallze on
fooL Lrafflc
erfecL Llme Lo buy a
membershlp
Covers up black wall
Creat;e
nexL Campalgn
Creat;e
Creat;e Posters
Creat;e
Creat;e
Creat;e
CenLennlal ,embershlp
$163
lree parklng
ne LlckeL Lo CenLennlal gala
Speclal ,embershlp Card
Speclal ,embershlp CerLlflcaLe
lndlvldual
,embershlp
$43
8all rlghLs
lree unllmlLed vlslLs
Lo mulLlple
aLLracLlons
unllmlLed $3 Lo
xLreme Screen
,ulLlple dlscounLs
lnslder lnvlLaLlons
lree/ulscounLed
admlsslon Lo oLher
museums
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Creat;e
Socal Meda
Jhy soclal medla works for unlon SLaLlon
3330 llkes"
nelsonALklns has 30303 llkes
Crown CenLer has 36409 llkes
"Lo;e =
Socal Meda
Soclal ,edla refers Lo Lhe use of webbased
Lools Lo Lurn dlalogue lnLo lnLeracLlon Soclal
,edla allows Lhe creaLlon and exchange of
usergeneraLed conLenL
Socal Meda
lacebook personal accounL
@wlLLer free lnformaLlon / reachlng ouL
Socal Meda
Socal Meda
We- Strateges
vervlew
@rafflc
usablllLy
Jeb deslgn and updaLlng
Mem-ershp Page Traffc
We- Strateges
usablllLy
@esLed membershlp page
lssues wlLh onllne slgnups
We- Strateges
We- Strateges
We- Strateges
;s.
Meda Plan
kC Colng laces ,agazlne $3393
kansas ClLy SLar $4698
kansasClLycom $373
Meda Plan
Soclal coupons
48 of CurrenL ,embers use Soclal Couponlng
,uncharoo
Local
33000 person daLabase
xlsLlng relaLlonshlps ln kansas ClLy
7383 roflL Share
Creat;e
Thank you!
Mem-ershp Packages
Centenn|a| Membersh|p
$100
100 Annlversary Cala
lree arklng
ark|ng ass
$13
unllmlLed lree arklng for 1 ?ear
AddCn's
$13 AddlLlonal er ach erson Added Lo ,embershlp
1973 8enewlng
(8ased on 2011 30 reLenLlon raLe)
1973 8enewlng
(8ased on 2011 30 reLenLlon raLe)
1973 n@ 8enewlng 1973 n@ 8enewlng
3930
CurrenL ,embers
3930
CurrenL ,embers
lncrease 8eLenLlon by 30
lrom 1973 Lo 2469
ADDI1ICNAL
lncrease 8eLenLlon by 30
lrom 1973 Lo 2469
ADDI1ICNAL
lncrease new ,embershlps by 23
lrom 1973 Lo 2469
44 ADDI1ICNAL
lncrease new ,embershlps by 23
lrom 1973 Lo 2469
44 ADDI1ICNAL
1C1AL ADDI1ICNAL MLM8LkSnIS
14
1C1AL ADDI1ICNAL MLM8LkSnIS
14
CTV RAKDWN
RTURN N NVSTMNT
S@Anu"
CA,AlCn
S@Anu"
CA,AlCn
100"
CA,AlCn
100"
CA,AlCn
$67300 $67300 $121990 $121990
Assumng 1,500 addtonal mem-ershps per year
-ased on estng
mem-ershp -reakdown
$4332303 $4332303 $9781303 $9781303 $16277700 $16277700
$247300 $247300
@oLal Campalgn CosL
($2417493)
@oLal Campalgn CosL
($2417493)
@oLal Campalgn CosL
($16277700)
@oLal Campalgn CosL
($16277700)
ACTUAL RTURN N NVSTMNT