Rivers, lakes, tourism

The economic impact of tourism.

Who we promote to.
What we promote.
How we promote.


Visitors spent $209 million in
Racine County in 2012
making us 10
th
among
Wisconsins 72 counties













Racine County visitors create

3,992 jobs

$98.6 million income
$25.7 million state and local taxes
($575 per household)

Real Racines
Vision Statement
Racine County will be one of the premier
lakefront leisure, sports and meetings
travel destinations in the Midwest
welcoming visitors of all ages to our
unique blend of urban and rural
recreation, culture and leisure activities
and attractions.
As defined in the 2008 Strategic Plan

Who do we promote Racine County to?
Leisure travelers
Group tour companies
Meeting/convention planners
Sports promoters/ tournament organizers
So, whats so special about
Racine County?
Wisconsins first
certified clean beach







Ironman Racine 70.3 is one of only
60 such events in the world
A world-class beach has impact!
Ironman 70.3: $1.3 million (12)
EVP volleyball: $400,000 (12)



EVP Beach Sports Festival (June 14-15)
Ironman 70.3 Racine Triathlon (July 20)
Bikes, Boards, Beaches (Aug. 1-2)
Xtreme Obstacle Challenge (Sept. 6)



200,000 visitors - $5 million

Lake Michigan fishing- catch the same type of
salmon you could in Alaska
Root River fishing

How and where do we
promote Racine County?
Multiple tools
Social media- Facebook, Twitter, YouTube
Internet- keywords, SEO
Print advertising
TV (including webcasts), radio
Publications, e-newsletters
Public relations
Events
1700 AM-low frequency radio station on I -94
Touchscreen kiosks


Two minute mini-movies


BUILD A PLACE PEOPLE WANT TO VISIT, AND YOULL BUILD
A PLACE WHERE PEOPLE WANT TO LIVE.

BUILD A PLACE WHERE PEOPLE WANT TO LIVE, AND
YOULL BUILD A PLACE WHERE PEOPLE WANT TO WORK.

BUILD A PLACE WHERE PEOPLE WANT TO WORK, AND
YOULL BUILD A PLACE WHERE BUSINESS HAS TO BE.

BUILD A PLACE WHERE BUSINESS HAS TO BE, AND YOULL
BUILD A PLACE WHERE PEOPLE HAVE TO VISIT.

IT ALL AND IT ONLY STARTS WITH THE VISIT, AND THAT
VISIT STARTS WITH US.
Compliments of Maura Gast- Irving CVB
Come visit us!
Paul Holley
262-884-6406
paul@realracine.com

www.realracine.com